Why Bogey Bois Chose beehiiv to Power Their Golf Media Empire

Many casual golfers are frustrated by the pressure to play perfectly and the overwhelming amount of monotonous golf content out there.

Golf doesn’t have to be boring or elitist.

Enter Bogey Bois, the refreshing solution for those who want to enjoy the game without taking it too seriously.

Co-founded by Jake Coppen and Ryan Bartkiewicz, Bogey Bois encourages players to take a mulligan and celebrates the joy of being proudly average at golf.

With their engaging content and relatable humor, Bogey Bois has transformed from a humble TikTok channel into a social media sensation, attracting over 600,000 followers across various platforms.

They deliver golf news and stories that won't put you to sleep, hitting your inbox every Monday, Wednesday, and Friday, all tailored for the casual fan looking for a good laugh alongside their love for the game.

Thanks to a pivotal partnership with beehiiv, Bogey Bois has scaled its reach. It now boasts a thriving newsletter that captivates 220,000 readers.

If you’re tired of the serious side of golf and want content that resonates with your laid-back approach to the game, Bogey Bois is here to remind you that it’s perfectly okay to embrace your average swing.

From Bad Shots to Big Shots 🏌️‍♂️

"The first 100, 200, 300 videos we posted, we look back on now, and those are so bad," Coppen admits with refreshing candor.

Starting at age 20, Jake and Ryan caught the perfect storm of COVID-19 lockdowns, golf's sudden boom in popularity, and TikTok's meteoric rise.

Over the past four or five years, Coppen added, “We’ve made the content better. And we try to always learn.”

The Power of Showing Up (Even When Your Swing Doesn't)

Success didn't happen overnight.

As Coppen puts it, "Whether you're on a train, a plane, a bus, driving anywhere, you have to stay consistent."

This dedication to posting daily content has led to partnerships with legacy brands like Crocs and opportunities that seemed unimaginable when they started.

“Ryan and I have learned the power of showing up every single day because, over the past four to five years, we have posted videos every single day.”

Keeping It Real on the Green

"We don't hide the fact that we're bad at golf," Coppen shares.

"Most golfers are average bogey golfers. Some people think that to be successful on social media, you need to be perfect and aesthetic and get the perfect shots. And I just don't believe that."

Being you is key when it comes to building an audience.

Coppen added, “My number one tip in terms of building an audience is —it sounds cliché —but be transparent and be yourself. Because if you’re trying to be something else, you can only pretend for so long.”

Why Trust Me

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. She played a crucial role in creating effective content and social media marketing plans there. Now, Hwang is a marketing consultant who helps small businesses create compelling brand stories.

When Email Met Golf Via The beehiiv Connection

Understanding the value of an owned audience, Bogey Bois chose beehiiv as their newsletter platform. "The nice thing about beehiiv is it just kind of lowers that barrier to entry for us," Coppen explains.

The platform's ad network has been particularly valuable. It allows the team to focus on creating great content while maintaining a steady revenue stream.

For Bogey Bois, beehiiv's user-friendly platform and built-in monetization tools have been game-changers. "I think beehiiv has to be the number one newsletter platform for any creator," Coppen states. "It's just really easy to start and grow."

The Secret Sauce is Authenticity in the Rough

The Bogey Bois' approach to content remains refreshingly honest.

"We write about golf news and golf culture because that's our lane, and that's what the average fan cares about," Coppen shares.

This authentic approach has resonated with their audience and has kept them motivated through the daily grind.

Ready to Tee Off Your Newsletter Journey?

Looking to start your own newsletter?

Take Coppen's advice: "If you've never started a newsletter before and you're new, then beehiiv is number one because it's simple."

With powerful tools, an integrated ad network, and a user-friendly platform, beehiiv helps creators focus on what matters most—creating great content for their audience.

Ready to join creators like Bogey Bois?

Start your newsletter journey with beehiiv today. Turn your passion into a thriving newsletter business.