How Bagel Bots Became a Top AI Newsletter with beehiiv

beehiiv has become the hub for many AI newsletters, with Bagel Bots standing out as one of the best. 

Founded by Adam Greenbaum, an expert with years of experience in AI, this newsletter offers practical tips on using AI to enhance your life.

Adam's passion and expertise ensure that Bagel Bots delivers top-notch information to its readers. 

He believes a newsletter is a direct line to his audience, free from the noise and algorithms of social media:

"I launched a newsletter because social media is loud; I'm fighting algorithms. I'm fighting so many other things, and with the newsletter, it's just kind of me straight to the people that care about it." 

In this case study, we'll delve into how Adam uses beehiiv to build and monetize his newsletter, transforming it from a hobby into a thriving business.

Table of Contents

• Who is Adam, and What is Bagel Bots?

• How Adam Got His First 1000 Subscribers

• Why beehiiv?

• How He is Leveraging beehiiv to Monetize His Newsletter

  • Ad Network

  • Boosts

  • Future Monetization Plans

• What is Adam’s Favorite beehiiv Feature?

• Advice to Anyone Looking to Build a Newsletter

• Key Takeaways

• Conclusion

- Kanishka

Who is Adam, and What is Bagel Bots?

Adam Greenbaum is the creator of Bagel Bots, an AI and robotics newsletter that shares practical tips and insights on using AI to change one's life. 

With a background in building and scaling companies, Adam has a unique perspective on how AI can be applied in various aspects of life, from personal to professional. 

His newsletter reflects his passion for AI and his desire to share this knowledge with others.

How Adam Got His First 1000 Subscribers

Adam spent 10 years building a social media following of about 100,000 people, which helped him identify a niche audience interested in AI.

He realized social media platforms were not ideal for sharing in-depth content and started a newsletter. 

Adam promoted his newsletter on social media and asked his followers to share it with their friends. He also used the beehiiv platform to boost his newsletter, which helped him reach a wider audience. The combination of these efforts led to his first 1000 subscribers.

Why beehiiv?

Choosing an emailing platform can be confusing because of factors like automation, pricing, scaling options, deliverability, analytics, etc. 

So with all of the options out there, how did beehiiv become Adam’s top choice?

Check out the answer in Adam’s own words –

I tweeted, "Hey, I'm looking at beehiiv, ConvertKit, and Substack. What does everyone recommend?" Daniel Berk from the beehiiv team was in my DMs within 10 seconds. It was shockingly fast—almost too fast—and we were on the phone soon after.

Their quick response and enthusiasm impressed me. I thought, if they hustle this hard, they must deeply care about their product.

Using beehiiv has been easy, even for someone who has never done it before. I could go in and mess with colors and settings effortlessly. This was over a year ago, and I’m actually due to revamp and redo Bagel Bots because it deserves it. The iterations that have come out over the last year are unbelievable.

Setting up a newsletter isn't hard. Just gather your logos, maybe create them in Canva, go through the settings, and follow the steps. 

I appreciate that all the subscriber data is in one place, on a single dashboard. It’s easy to see where subscribers are located and how they found the newsletter. This could be confusing or scary for beginners, but beehiiv makes it straightforward.

How Adam is Leveraging beehiiv to Monetize His Newsletter

With beehiiv, you can monetize your newsletter in 20+ ways. Adam is leveraging beehiiv to monetize his newsletter through various means. 

Ad Network

He uses the platform's ad network to generate revenue and has seen significant growth in his open rates and click-through rates. If you have 2,500 subscribers, you could earn approximately $1706 annually solely from the beehiiv Ad Network. Check out how much you could earn here.

Boosts

beehiiv Boosts is one of the top features publishers love. Adam also uses the platform's Boosts feature to promote his newsletter and increase engagement. 

Future Monetization Plans

Adam plans to expand his newsletter by creating merchandise, courses, and one-on-one consultations in the near future.

What is Adam’s Favorite beehiiv Feature?

Adam's favorite beehiiv feature is Boosts.

When you're starting a newsletter or social media page, making money is hard.

Adam has a full-time job, and Bagel Bots started as a hobby but is now transforming into something beyond that. With beehiiv, making money from the newsletter has become much easier.

Creating this newsletter has allowed Adam to take his passion and expertise in AI and share it with others, transforming him from just a consumer of AI products into a voice in the space he cares about.

"The Boosts feature has been incredibly beneficial for my growth, and the monetization tools have made it easy to turn my passion into profit.”

Advice to Anyone Looking to Build a Newsletter

Adam's advice to anyone looking to build a newsletter is to focus on creating high-quality content that resonates with their audience. 

He emphasizes the importance of being authentic and passionate about the topic they are covering.

Adam also suggests that being willing to learn and adapt to the ever-changing landscape of AI and technology is essential.

Key Takeaways

Here are some key takeaways from this case study you can incorporate into your content strategy:

1. Identify Your Niche Audience: Adam's success in building his newsletter is largely due to his ability to identify a niche audience interested in AI and robotics.

2. Use Multiple Channels to Promote Your Newsletter: Adam used social media and the beehiiv platform to promote his newsletter and reach a wider audience.

3. Focus on Creating High-Quality Content: Adam's passion for AI and his ability to create engaging content have been key factors in his newsletter's success.

4. Be Willing to Learn and Adapt: Adam's willingness to learn about the beehiiv platform and adapt to its features has helped him maximize its potential.

5. Monetization Strategies: Adam is leveraging beehiiv's ad network and Boosts feature to monetize his newsletter and generate revenue.

Conclusion

Adam Greenbaum's journey with Bagel Bots is an inspiring example of how a newsletter can be built and monetized using beehiiv. 

His passion for AI and his ability to create engaging content have been key factors in his newsletter's success. By focusing on creating high-quality content and leveraging beehiiv's features, Adam has been able to build a loyal audience and generate revenue from his newsletter.

The exciting part? You can do it too!

Start a newsletter today on beehiiv with a 30-day free trial and see if you enjoy it!