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3 Café Newsletter Templates to Brew Stronger Customer Connections
Transform Your Café’s Email Campaigns With These Proven Newsletter Ideas
Kanishka Kumawat
October 1st, 2024
Since 2020, remote work has transformed work cultures worldwide, allowing people to work from wherever they feel most comfortable.
This shift has led to a boom in coworking spaces and cafés where people can grab a coffee, a quick bite, and settle in to work—or simply catch up with friends and family.
As a café owner, you know it’s all about creating that perfect, inviting atmosphere that keeps customers coming back.
But how do you stay connected when they’re not inside your doors?
That’s where a newsletter can keep your brand top of mind.
From promoting new menu items to sharing community stories, an engaging café newsletter can help you build loyalty, drive foot traffic, and boost sales.
Whether you’re a cozy neighborhood coffee shop or a busy downtown café, these newsletter templates are designed to help you connect with your customers—one email at a time.
Every café has its signature seasonal items that customers eagerly wait for.
Whether it’s a fall-inspired pumpkin spice latte or a refreshing summer cold brew, showcasing your limited-time offerings through your newsletter gets people excited to visit.
A café I frequently visit does this brilliantly—they roll out a weekend-exclusive menu, and people make it a point to stop by for their unique specials.
Your seasonal items can have the same effect.
Key Elements:
Highlight your new seasonal drinks or food items with mouth-watering photos.
Include a brief description of the flavors and ingredients that set these items apart.
Pro Tip: Include a coupon or limited-time discount to further entice customers to stop by.
2. The “Behind-The-Scenes” Template
Customers love to connect with the people and stories behind their favorite cafés.
A behind-the-scenes newsletter is perfect for giving them a glimpse into your café’s world—whether it’s how your coffee is sourced, how your pastries are baked, or what goes into making the perfect cup.
Key Elements:
Share photos or videos of your team in action, making that perfect cup of coffee.
Tell the story of where your coffee beans come from or why you choose local suppliers.
Pro Tip: Close the email with a call-to-action (CTA) inviting customers to try your featured products or visit for an upcoming event.
3. The “Event Announcement” Template
Cafés are natural community hubs, and hosting events like live music, coffee tastings, or art shows can bring in a crowd.
The Event Announcement template is perfect for spreading the word.
Key Elements:
Use bold headers to announce your event with all the essential details: date, time, and special offers.
Include eye-catching graphics or photos of past events to build excitement.
Add an “RSVP” button or “Get Your Tickets” CTA to encourage participation.
Pro Tip: Follow up with a post-event recap, sharing photos and thanking attendees to keep the momentum going.
Why Trust Me: I have been a writer for six years and part of the beehiiv content team for over a year now. This has given me a deep understanding of email marketing and how it can be optimized.
Starbucks
Starbucks is the king of seasonal marketing.
Their emails, especially around the holidays, are packed with colorful visuals of their new drinks and treats (think: Pumpkin Spice Lattes and Peppermint Mochas).
They usually include a direct “Order Now” button that links to their app, making it seamless for customers to engage.
Pret A Manger
Pret’s newsletters are simple but effective.
The focus is always on new menu items, seasonal specials, and special offers like “Buy One, Get One Free” promotions.
The emails are always clean and visually appealing, keeping the messaging clear and to the point.
Caffe Nero
Caffe Nero sends out beautifully designed newsletters with loyalty rewards information, special promotions, and new menu items.
One would always find seasonal promotions in their inbox, like limited-edition drinks or pastries, and highlight sustainability efforts, making customers feel connected to their brand values.
A well-executed café newsletter is more than just a promotional tool—it’s a way to deepen customer relationships, build a community around your brand, and keep customers engaged beyond their regular visits.
Whether you’re sharing seasonal menus, behind-the-scenes insights, or spotlighting loyal customers, using the right templates can transform your email marketing into a customer magnet.
Ready to start crafting your café’s perfect newsletter?
With beehiiv, you can create professional, engaging emails that turn one-time visitors into loyal regulars.
Let’s get brewing and emailing!
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