If you're growing an audience on Instagram, TikTok, X (Formerly Twitter), or YouTube, you're probably using something like Linktree to connect followers to your broader digital presence. 

It’s the gateway to your content, your products, and your brand.

But one of the most valuable things you can include in your Linktree is a direct link to your newsletter.

Your social media presence builds visibility. 

Your newsletter builds ownership.

Adding a newsletter signup link to Linktree is one of the simplest and most effective ways to convert casual followers into long-term subscribers.

In this guide, you'll learn how to do it step by step using beehiiv.

Let’s start with the bigger picture.

When Dr. Jen Ashton, the former Chief Medical Correspondent at ABC News, launched her wellness brand Ajenda, she didn’t start with a product. She started with a newsletter. It was her way of speaking directly to her audience, with no platform in the middle.

In the first 90 days, Ajenda generated over $750,000 in revenue. A key part of that success was turning Instagram followers into email subscribers using a direct signup link in her Linktree.

Other major brands have followed a similar path. Goop by Gwyneth Paltrow began as a newsletter. So did Morning Brew, Milk Road, and The Hustle. The lesson is clear: start by building trust and attention through email, then expand.

Adding your newsletter to Linktree ensures that every visitor to your profile has a clear, low-friction way to stay connected with you off social media.

Putting your newsletter link in your bio is one of the most effective ways to build an owned audience, fast. 

It's low friction, high intent, and always working in the background.

First, you'll need your unique beehiiv signup page URL. Here's how to find it:

This is your default subscription page. If you have a custom landing page built with beehiiv's website builder, you can use that URL instead.

Make sure your landing page clearly communicates what your newsletter is about and what subscribers can expect.

Now that you have your signup URL, head to Linktree and sign in.

Follow these steps:

Position the link as close to the top of your Linktree as possible. People rarely scroll all the way down, and your newsletter should be one of the first things they see.

After adding the link, preview your Linktree profile to make sure everything looks and works as expected.

Click the link yourself to verify that it opens your beehiiv subscription page on both desktop and mobile. If possible, test on multiple devices to ensure a smooth experience for your audience.

Use a short, benefit-focused title and consider including a brief call-to-action in your bio to drive more clicks. For example: “Join my free newsletter below.”

Here are a few creators and brands that use this exact strategy effectively:

Each of these creators/brands make their newsletter a key call-to-action in their bio link. 

They understand that while social media algorithms come and go, an email list offers lasting control and direct access to their community. By using Linktree (or similar) to feature their beehiiv newsletters prominently, they convert transient profile views into loyal email subscribers.

beehiiv is designed specifically for creators, entrepreneurs, and brands looking to grow through email. It gives you the tools to:

With beehiiv, your newsletter isn’t just an email blast. It becomes a growth engine. And when paired with a well-placed Linktree link, it turns your social profile into a conversion funnel for your brand.

Why Trust Me: I’ve spent the last 7+ years deep in the content world and the past 2 building and scaling content at beehiiv, one of the fastest-growing platforms for creators and publishers. I’ve always been obsessed with the creator economy, newsletters, and the systems that drive real growth.

You already have the content. You already have the audience. Now it’s time to create a system that turns attention into growth you control.

Create your free newsletter on beehiiv and add your signup link to Linktree today.

Start converting followers into subscribers and build an audience that’s truly yours.