How to Beat the Algorithm and 99% of Creators (ft. Hypefury’s Co-Founder)

If you’ve ever felt like social media algorithms are out to destroy your business, you’re not alone. In a recent webinar, Yannick, the co-founder of Hypefury, dropped some serious knowledge bombs on how to build a content strategy that thrives no matter how platforms change their rules.

Whether you’re a solo creator with under 10,000 followers or a growing brand, Yannick’s advice will help you spread your reach, repurpose like a pro, and make your content work harder across platforms. Here’s the no-fluff guide to surviving and thriving in today’s chaotic social media landscape.

Table of Contents

• Top 6 Key Timestamps (Moments You Can’t Miss)

• Top 6 Takeaways & Next Steps

• Key Resources & Tools Mentioned

• Closing Note & Final Thought

Top 6 Key Timestamps (Moments You Can’t Miss)

Getting started 👇

00:00 - Introducing Yannick from Hypefury

Navigating algorithm changes 🧭

00:46 - The Hypefury vision

02:26 - The multi-platform strategy

12:49 - Optimizing for each platform

18:56 - Making your first steps

Q&A 🙋🏻‍♂️

20:15 - Importance of engaging with your audience

22:39 - Ideal posting cadence

23:11 - Repurposing content across platforms

23:41 - Importance of production quality

25:13 - LinkedIn API restrictions

26:34 - Using AI in your writing process Top 6 Takeaways & Next Steps

Top 6 Takeaways & Next Steps

1. Don’t Marry One Platform

Takeaway: Platform loyalty is a trap. Algorithms shift, ownership changes, and overnight you could lose your reach.

Next Step: Audit your current presence—how reliant are you on one platform? Start experimenting with 1-2 others this week.

2. Choose 3 Platforms You Actually Enjoy

Takeaway: If you hate creating videos, TikTok isn’t your answer. Don’t force yourself into content you’ll burn out on.

Next Step: Match platforms to your strengths—love writing? X & LinkedIn. Love visuals? Instagram & TikTok.

3. Adapt Content for Each Platform

Takeaway: A copy-paste strategy doesn’t cut it. Each platform has its own language and format.

Next Step: Use tools like Hypefury to transform content across platforms without starting from scratch.

4. Engagement Trumps Everything

Takeaway: Posting is half the game—engaging with others (especially those with larger audiences) is what gets you seen.

Next Step: Create a list of 20 creators in your niche. Set a daily reminder to leave thoughtful comments on their posts.

5. Optimize Your Bio for Each Platform

Takeaway: Your bio should fit the tone and culture of each platform. LinkedIn formal ≠ TikTok casual.

Next Step: Spend 15 minutes customizing your bio for each platform based on the type of audience you want to attract.

6. Build Your Email List from Day One

Takeaway: Social platforms come and go—your email list is forever.

Next Step: Create a lead magnet (free guide, checklist, or swipe file) and start promoting it in your social content.

Key Resources & Tools Mentioned

• Hypefury – Multi-platform content scheduling and repurposing.

• beehiiv – Newsletter platform recommended for building your email list.

• Pexels – Free stock videos and images for easy content creation.

• ChatGPT – Use the 2500-word Hypefury prompt to generate content ideas.

• Upwork – Hire affordable creators for B-roll videos or other content assets.

• X (Twitter) Lists – Track and engage with key accounts in your niche.

Closing Note & Final Thought

Yannick’s core message is clear: your content business isn’t safe if it only lives on one platform. The social media landscape changes faster than most of us can keep up with, but by embracing multi-platform distribution, tailoring content for each platform’s unique culture, and ultimately driving your audience to an email list you own, you’ll future-proof your business against the inevitable algorithm storms.

Whether you’re a solopreneur building a personal brand or a content creator aiming for financial freedom, the playbook is the same: Create once, repurpose smartly, engage deeply, and build your own list.

Ready to put this into action? Grab the free Hypefury Content Creation Prompt and get your first week of content scheduled today.