2024 State of Email Newsletters by beehiiv

It’s an incredible time for email newsletters.

Every day, over 4 billion humans open up their email inboxes to hear from their friends, brands, and creators they love the most.

And, while social media receives all the praise for being the number one medium to reach people, email continues to dominate.

With more than 50% of the global population checking their inboxes daily (and with those numbers projected to increase), you have to ask yourself…

What is an email newsletter worth? 

From the reader’s perspective, it offers a simple way to hear from the creators/brands you love.

Unlike social media or ads, email isn’t a form of interruption marketing.

Readers opt-in to hear on specific topics, ensuring their preferences are met. The moment the content doesn’t meet their needs, they can unsubscribe.

Newsletters give readers complete control.

For brands, it’s an amazing opportunity to double down on growth. 

For creators, it provides a unique opportunity to completely own their audiences and build new income streams.

Advancements in the newsletter industry have made it easier than ever to turn your passion into a paycheck.

Between 2021 and 2022, 402 million emails were sent using beehiiv. 

In 2023, the number catapulted to 4.5 billion emails.

Email newsletters can help you:

• Unlock new audiences

• Skyrocket your earnings

• Build a loyal following

• Create a unique 1:1 reader connection

In this beehiiv state of newsletters report, we cover the latest insights in the email newsletter industry to put you in the best position to succeed this year.

We’ve sent and seen a lot of newsletters. 

We aim to pass on our insights and trends, empowering you to build an ironclad newsletter business. 

Plus, you’ll get the top insights from newsletter experts and their advice on what’s to come in 2024.

Let’s dive in!