Email Marketing Statistics for Content Creators (2023)

Email marketing has been around for decades, and it's still one of the most effective ways to reach and engage with your audience. That's as true for creators as for all the other work-a-day schmucks.

Stay up-to-date on the latest email marketing stats so you can make informed decisions about your marketing campaigns. Here are some of the top email marketing stats in 2023 for creators.

What Is the ROI of Email Marketing 2023?

The return on investment (ROI) of email marketing can vary greatly depending on your industry and target audience. But the average across industries is $42 for every dollar spent. That makes email the most cost-effective form of digital advertising available.

Is Email Marketing Effective in 2023?

Yes. Note the impressive ROI cited above.

The number of email users worldwide continues to grow, and there are already more than 4 billion users worldwide. That makes email the most reliably available channel of communication.

Your audience may also want to find you in their inbox rather than their mailbox or social media feed. A recent survey found that people prefer email over social media when it comes to receiving updates from brands and businesses. In fact, nearly 60% of respondents said they prefer email over other forms of communication.

This makes email a great choice for creators looking to build relationships with their audience. Use email to nurture your relationships, showcase your work, and drive conversions.

What Is the Success Rate of Email Marketing?

The success rate of any campaign depends on a variety of factors, and email is no different. There's also a wide range across industries.

But the average open rate of B2B businesses is 15.1%. People open B2C emails a little more often — 19.7% of the time. As for the click-through rate, the average is 2.9% across industries.

Ensure your emails make an impact by adopting best practices such as segmenting your list.

What Percentage of Marketers Use Email Marketing?

According to one study, 69% of B2B businesses and 68% of B2C businesses use email marketing to distribute content.

Doesn't Your Content Deserve the Best?

Creators work hard to produce valuable content, but it can be difficult to see the returns you deserve. Take a cue from the numbers and give your material the best chance of success with email marketing. Who knows? With beehiiv, your emails might even become a source of revenue themselves.

Still not convinced? In this article, I highlighted just a few key numbers, but there's plenty more to discover. If statistics are your jam, read on for 100+ statistics to help you get the most out of your email campaigns. And while you’re at it, sign up to start your newsletter at beehiiv!

Why Trust Me?

I earn a living researching digital marketing and applying the lessons about which I write. Plus, as a one-time academic, I take my research seriously and pick my sources accordingly.