100+ Email Marketing Statistics to Help You Boost Your Campaigns

Email marketing is a powerful tool for reaching out to customers and prospects. In order to achieve the best results with your email marketing, it’s essential to understand the latest statistics and trends.

Here are more than 100 email marketing statistics that can help you create an effective email marketing strategy.

20 Statistics on Email Marketing Importance

Need to make an appeal for a bigger email marketing budget? Here's some ammo you can use to persuade your management:

1. 89% of marketers use email as the primary channel for generating leads (EduBirdie).

2. According to 73% of email marketers, email marketing is the most effective way to keep customers Econsultancy).

3. 37% of brands planned to increase their email budget in 2022 (Hubspot).

4. Email is far more effective than Twitter and Facebook at acquiring customers - in fact, it's 40 times as effective McKinsey).

5. 21% of sent emails are opened within the first hour of delivery (GetResponse).

6. The majority of B2C marketers (72%). use email marketing software to help distribute content. (Content Marketing Institute).

7. Email marketing continues to be one of the most effective ways to reach your audience, with an average ROI of 3,800% (Webb Content).

8. 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention (Emarsys).

9. 73% of retailers rank email as a top budget item, with one in five ranking it as a top investment priority (Emarsys).

10. 72% of customers prefer email as their primary channel for business communication (Constant Contact).

11. Email is 40% better at converting than social media streams like Facebook and Twitter (Entrepreneur).

12. 29% of marketers rate email marketing as the most effective marketing channel vs. social media (25%)., SEO (22%)., or content marketing (25%). (GetResponse).

13. Marketing and advertising emails influence the buying decisions of 50.7% of customers (SaleCycle).

14. Email marketing software is one of the top three tools and software used by B2C marketers. The other two were analytics tools and social media publishing software (Content Marketing Institute).

15. In the United States, an estimated $350 million was spent on email advertising in 2019 (Statista).

16. The vast majority of email users, 99%, check their inboxes daily. Some people check it 20 times a day. Of those regular email checkers, 58% do it as soon as they wake up (HubSpot).

17. A recent survey showed that nearly 60% of respondents said that marketing emails affected their purchasing decisions, with half making a purchase at least once per month from those emails (SaleCycle).

18. 81% of retail professionals said that email marketing is excellent for customer acquisition, and 80% found it beneficial for customer retention. (Emarsys).

19. Email marketing is the most widely used technology for customer engagement in Europe, North America, and APAC – 77.6% (compared to 62% by content management and 61% by social media). (Dotdigital).

20. 37% of respondents named email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11% (DotDigital).

20 Statistics For Email Marketing Success

When it comes to email, details matter. Your email campaigns will gradually improve if you time them correctly, use automation and segmenting features well, and follow some best practices.

1. The most effective strategies for email marketing campaigns are subscriber segmentation (78%)., message personalization (72%)., and email automation campaigns (71%). (HubSpot Blog Research).

2. Weekends have the worst open and click-through rates of any date (OptinMonster).

3. Half of all marketers claim there is no ideal time to send email campaigns (databox).

4. Some studies show the best days are Tuesday and Thursday (coschedule).

5. Other studies suggest Mondays and Fridays have better open and clickthrough rates but with little difference between weekdays (GetResponse).

6. Thursday is the most popular day to send emails (18% of all emails are sent on Thursday)., followed closely by Tuesdays (17%). and Wednesdays (16%). (Coschedule).

7. The best time to send an email is 8 am, 1 pm, or 4-5 pm (Omnisend).

8. Well over half (61%). of subscribers want to receive promotional emails weekly — and 38% want them even more frequently (Marketing Sherpa).

9. Nearly a third (28%). of subscribers say they’d like to see promo offers two or even three times a week (Constant Contact).

10. The largest percentage of marketers (32%). reach out to customers 2-3 times per month. 19% send 4-6 times monthly, and 17% send once (17%).. Only 16% reach out more than six times per month (GetResponse).

11. Welcome emails enjoy a crazy high open rate of 82% (GetResponse).

12. Segmented email campaigns show 50% higher CTR than non targeted campaigns (HelpScout).

13. Marketers who send segmented campaigns report a 760% increase in revenue (Campaign Monitor).

14. 62% of marketers claim that personalized messaging is one of the most effective types of email, while 17% think plain text email is the least effective (Business2Community).

15. You can increase open rates and CTR up to 35% simply by addressing your recipient by name. (SuperOffice).

16. Emails that include images perform better than text-based messages — with both a higher open rate (27% vs. 20%). and CTR (4.5% vs. 3%). (GetResponse).

17. 42% of recipients delete messages that aren't optimized for mobiles — only 32.2% save the email to read later on their desktops (SaleCycle).

18. And 70% of messages that don't display correctly are deleted within 3 seconds (Campaign Monitor).

19. Yet almost 1 in 5 email campaigns aren't optimized for mobile devices (SuperOffice).

20. Consumers spend an average of just 10 seconds reading promotional emails (Statista).

20 B2B Email Marketing Statistics

Email should be your go-to form of communication when you're selling to businesses. Here are email marketing statistics to help you craft powerful campaigns.

1. An impressive 93% of B2B marketers distribute content via email (Content Marketing Institute).

2. 64% of B2B marketers use email automation — making it the most popular automation technique among B2B respondents (Marketing Charts).

3. That same percentage (64%). say they use a dedicated email platform as one of their primary marketing tools (Content Marketing Institute).

4. 64% is also the number of B2B marketers who said their email marketing strategy effectively helped them meet their business goals in 2021 (HubSpot Blog Research).

5. Among B2B brands, 81% report that email newsletters are their most used form of content marketing (Content Marketing Institute).

6. B2B marketers say they get the highest click-through rate on emails featuring new products and feature announcements (HubSpot Blog Research).

7. 26% of B2B brands say email is the communication channel that makes the biggest impact on their revenue (this was the largest group after "not sure," which got 33% of votes). (Marketing Profs).

8. When asked to name their "most effective digital marketing channel," 45% of B2B companies gave email as their response (Ascend 2).

9. On average, B2B companies send an email marketing campaign every 25 days (SuperOffice).

10. Almost 1 in 5 email campaigns is not optimized for mobile screens (SuperOffice).

11. 89% of all B2B email campaigns were sent from a company name (SuperOffice).

12. 40% of B2B marketers cite email newsletters as the single most critical element in the success of their content marketing plan (Content Marketing Institute).

13. According to recent studies, the average email open rate for B2Bs is 15.1% (DMA).

14. According to 31% of B2B marketers, the best way to nurture leads is through email newsletters. (Content Marketing Institute).

15. 59% of people surveyed say that marketing emails have influenced their purchases (SaleCycle).

16. In 2020, the average email bounce rate for B2B companies was 1.2%. (Emfluence).

17. A remarkable 72% of B2B customers prefer to communicate through email for business purposes (Constant Contact).

18. 4 in 10 people say they would like to receive emails that are more informative than promotional (Adweek).

19. Consulting services boast the highest email click-through rate of all industries at 25%. In second place is administrative and business support services with a 20% click-through rate, followed by home and building services in third with nearly 19% (HubSpot).

20. 86% of professionals give priority to email connection (HubSpot).

20 Statistics On Email Marketing For Beginners

If you're new to email marketing, here are a few email marketing statistics to help you understand the basics so you can create compelling emails and measure your success like the pros.

1. Experts use five primary metrics to measure email marketing success: delivery rate (cited by 36%)., bounce rate (40%)., conversion rate (67%)., open rate (78%)., and click-through rate (91%). (Content Marketing Institute).

2. A good response rate to aim for is 10% (Campaign Monitor).

3. In 2020, the average open rate was 18%, so that's the number to beat (Campaign Monitor).

4. Meanwhile, the average click-to-open rate was 14.1% (Campaign Monitor).

5. 22% of marketers report email click-through rates over 20% as opposed to the industry average of 10.69% (Data Box).

6. The average bounce rate across all industries is 9.96% (Constant Contact).

7. 47% of recipients open emails based on the subject line (optinmonster).

8. Welcome emails fetch 320% more revenue than other promo emails (Process.st).

9. Emails with a photo in the signature receive 32% more replies than emails without it (WiseStamp).

10. Keep your subject lines concise - only the first 30 characters are visible on the iPhone email app (Yola).

11. The most effective email personalization tactics cited by marketing influencers are: list segmentation (51%)., personalization (50%)., and triggered emails (45%). (Ascend2).

12. 88% of users say they are more likely to respond favorably to emails that appear to be specifically created for them (Dynamic Yield).

13. Emails with an emoji in the subject line show a 56% higher open rate.

14. Most companies use email marketing for lead generation (85%)., followed by sales (84%)., lead nurturing (78%)., and customer retention (74%). (Content Marketing Institute).

15. The average marketing email is 434.48 words long and takes 3.3 minutes to read (AWeber).

16. Only 4% of email marketers use highly-personalized targeting. 31% use basic segmentation, and 53% do not target their emails at all (GetResponse).

17. The most effective email subject lines do three things: engage curiosity, include promotional offers, and are personalized to each recipient's interests (HubSpot).

18. One study found that email subject lines containing emojis increased open rates by 56% compared to those without emojis (Campaign Monitor).

19. And yet another study found that only 6.9% of email subject lines contain an emoji (AWeber).

20. Once you start, you won't want to stop: 4 out of 5 marketers said they’d rather give up social media than email marketing (HubSpot).

20 Statistics for Email Marketing Automation

If you're not fully utilizing automation in your email marketing, you're missing out on an opportunity to generate more impact from your email campaigns. Automation can save you time while helping you generate more leads and conversions and reducing your marketing costs.

1. 56% of companies are currently using marketing automation (Emailmonday).

2. Among the most successful companies, 72% use marketing automation — vs. just 18% of the least successful companies (Pedalix).

3. And yet, only 10 % of small and medium businesses currently use marketing automation (Forbes)..

4. 80% of marketing automation users see improved lead generation, and 77% see more conversions (Invespcro).

5. Of all marketing channels, email is the most frequently automated. 65% of marketers have leveraged email automation (Ascend2).

6. A whopping 96% of professional marketers have implemented some kind of marketing automation platform (Demand Spring).

7. Three out of four marketers say they currently use at least one marketing automation tool (Social Media Today).

8. Roughly half of all organizations only started using their marketing automation platform within the past four years (Demand Spring).

9. Four out of five marketing automation users report increased lead generation, and three-quarters see more conversions (Invespcro).

10. Companies that rely on marketing automation to take care of their potential customers see a drastic 451% rise in qualified leads. Furthermore, nurtured leads buy products worth 47% more than non-nurtured leads (Annuitas).

11. Marketing automation tools improve productivity by approximately 20%. (Nucleus Research).

12. B2B marketers using marketing automation increased their sales pipeline contribution by an average of 10% (Forrester).

13. In a 2018 survey, 30% of marketers said email automation saved them time. 22% said automation helped with lead generation, and 17% credited automation with increasing revenue (GetResponse).

14. Trigger-based emails have open rates as high as 49%, which is 95% higher than mass emails (Emarketeer).

15. Triggered email campaigns boast a higher-than-average 11% CTR (GetResponse).

16. At the same time, triggered emails have a lower-than-average unsubscribe rate (.58%). and spam rate (.06%). (GetResponse).

17. The types of email most commonly handled by automation tools include welcome emails (47%)., promotional sales emails (46%)., transactional emails (28%)., invitations and reminders (27%)., blog updates (26%)., upselling emails (23%)., event-triggered emails based on customer lifecycle (15%). (GetResponse).

18. The top four reasons for implementing email automation techniques are: to streamline marketing and sales efforts (35%)., improve customer engagement and experiences (34%)., minimize manual tasks (30%)., and capture leads (28%). (Ascend2).

19. The majority of respondents (68.5%). say that automation has helped improve message targeting (Liana).

20. Businesses are using automation tools to send a variety of email types, including: (GetResponse).

• welcome emails (47%).

• promotional sales emails (46%).

• transactional emails (28%).

• invitations and reminders (27%).

• blog updates (26%).

• upselling emails (23%).

• event-triggered emails based on customer lifecycle (15%).

A Few Bonus Email Marketing Statistics

Here are some fun facts that didn’t fit in the categories above:

1. Email marketing revenue is expected to reach almost 11 billion dollars by the end of 2023 (Statista).

2. 77% of marketers have seen an increase in email engagement in the last 12 months (Not Another State of Marketing).

3. Four billion people are daily email users. This number is expected to reach 4.6 billion by 2025 (Statista).

4. More than 306 billion emails are sent and received each day (Statista).

A powerful tool

Email marketing is one of the most vital tools in a marketer’s arsenal. However, it's constantly evolving, so you must continually learn about new ways to use it effectively.

beehiiv offers a newsletter platform built to grow with your business. Check it out to see how we can help you reach your goals.