10 Best Practices For Your Email Newsletter Footer

Looking for inspiration when creating your first email newsletter footer? The footer of a newsletter is often overlooked–but clearly, users are engaged if they’ve read your whole newsletter and have reached the footer.

It’s important to make the most of these interested subscribers and provide them with some interesting content to read and click through to. Footers can also be used to instill subscriber trust and keep your audience reading your newsletters week after week.

Continue reading to find out all about email footers, including some email newsletter footer examples and why they’re so important.

10 Email Newsletter Footer Examples

We’ve compiled 10 email newsletter footer examples to give you some inspiration for your next newsletter and make your next newsletter your best yet.

1. Hootsuite

Here’s a great example of an email newsletter footer from the social media scheduling company, Hootsuite.

This footer has a punchy Call To Action of ‘Get this deal before it’s gone,’ encouraging some urgency and providing a button to get a free trial. There are some disclaimers, which are always important, as well as links to Hootsuite’s social media platforms. Perfecto.

2. No Issue

Next up is the online packaging company No Issue. We love how these guys have included a beautiful graphic in their email footer, showing how your items are due to arrive once ordering - nifty considering they’re packaging experts, right?

They’ve also got a prominent CTA of ‘Explore Now,’ with a QR code that links to their website and prominent social media icons.

3. Spotify

Here’s a nice simple one from Spotify. Email newsletter footers don’t have to be too fancy - as long as they get the point across simply and effectively you’re good to go.

This one cleverly advertises other ways their subscribers can use Spotify, including using your iPhone, iPad, Android, or another use. They’ve then got a short disclaimer and links to their Terms of Use, Privacy Policy, and Contact page. Short but sweet.

4. Domino’s Pizza

Domino’s Pizza featured a QR code in their email newsletter footer, with a play-on-words CTA of ‘Scan for a slice of the action.’ This directs users to download their mobile app, with links to the Google Play Store and App Store below.

We love that they’ve included an offer in their footer, with their ‘Get any size pizza for £9.99’ on the Domino’s app featured here, too.

5. Change.org

This newsletter email footer from Change.org is a great one for engaging with subscribers. They start by drawing significance to the fact that they care about their followers, by saying ‘At Change.org, we believe in the voice of everyday people.’ They go on to encourage them to ‘Start A Petition today.’, a valuable CTA that directs users to their petitions page on their website.

They continue to engage with their audience by seeking feedback from their subscribers. They’ve included a ‘How useful was this email?’ section in their newsletter with a colorful set of numbers to choose from, allowing their audience to give feedback on the email they’ve received.

This is a hugely beneficial feature to include in your newsletters as it will enable you to find out what your audience thinks of your content and how you could improve it to keep them interested.

6. Give Blood

The NHS Give Blood newsletters always include an on-brand footer, with an eye-catching red background and plenty of important links.

They include their key contact information in the form of a list with clear icons, making it difficult to bypass/miss this core information. They then have a CTA for ‘Book an appointment using our mobile app,’ with links to download their app from the Google Play Store/App Store, and links to their Facebook, Twitter, and Instagram pages.

7. Parkrun

Running organization Parkrun starts its email footer with a clever technique - thanking their subscribers for their continued support and reminding users that they don’t charge for their services. Highlighting a key benefit this way reminds your audience of why they support you, and perhaps why it’s best to stay subscribed.

They then have direct share links to their Facebook and Twitter platforms, along with a link to share the newsletter with a friend via email.

8. Zizzi

Here’s a fun one from Zizzi, a popular Italian restaurant chain. Zizzi uses their email newsletter footer to promote their Zillionaire’s Club, a reward program that gives customers points when they eat at their restaurants. With a catchy CTA of ‘I Want To Be A Zillionaire!’, Zizzis is bound to get more reward member signups with this feature at the end of their newsletter.

Their punchy logo is also featured with an on-brand background, along with links to their Facebook, Twitter, Instagram, and TikTok channels.

9. DementiaUK

Charities frequently use email marketing to promote their services, and DementiaUK has demonstrated this perfectly. They’ve included a helpful ‘We’re Here For You’ section in their email newsletter footer, encouraging subscribers to reach out to them if they require any support. Their video appointment services have also been highlighted, which is beneficial, too.

They’ve kept the end of the footer simple with some contact information and links to their social media channels.

10. Just Eat

Last, but by no means least, we have the online food delivery service Just Eat. Instead of lots of CTAs in their newsletter footer, they’ve included some useful information for their users including security information. This gives the impression that they want to keep their customers safe and care about their online security.

They’ve ended their email newsletter footer with their registered address and unsubscribe information.

Email Newsletter Footer (Why Does It Matter?)

Email newsletter footers may seem like your last priority, with the top of your email seeming the most important section. While this is of course important, your most engaged audience members will read right to the end of your emails, so it’s key to get your email footer right.

It’s also the perfect area to direct your subscribers to particular places, such as free trials, key areas of your website, or your social media platforms. Time and time again companies miss out on these vital opportunities to engage with some of their top subscribers, so make sure you put some thought into your email footer before missing out yourself.

You can even ask your audience what they thought of your newsletter, so you can get an idea of what to do better next time to keep them interested.

Address Footer For Email Newsletter (Key Tips)

So what are some key tips for creating a great email newsletter footer? We’ve summarized some of these below so you know exactly what to include:

Thank Your Subscribers

This may seem obvious, but a thank you goes a long way. Thank your audience for subscribing, and tell them how much you appreciate their ongoing support.

Social Media Links

Every good company newsletter will include links to their social media platforms. This is the perfect way to get your audience to follow you online and can be included in the form of logos or direct links.

Feedback Forms

Asking your subscribers for feedback via your newsletters is the best way of knowing if they’re engaged, and how to improve moving forwards. Include a rating chart or link to your brand reputation sites via your newsletters to find out what your subscribers actually think of your newsletters - learn how to do this via our blog.

Contact Information

Contact info is key for your email newsletter footer, as you want it to be as easy as possible for your audience to reach out. Include your phone number, address, and contact email address so that your subscribers can get in touch easily.

Unsubscribe Info

While this may seem counterintuitive, you must include information on how to unsubscribe at the end of your newsletters. No one wants to be a trapped subscriber, and if your content is useful and engaging they’ll have no reason to use this section.

Email Marketing Footer Examples (Closing Thoughts)

So, there you have it - 10 email marketing footer examples that are perfect for inspiration alongside some details on why newsletter footers are so important. Hopefully, you now feel equipped to create the perfect footers for your newsletters!

To make your life easier, why not sign up for a free trial of beehiiv today? We’ve got a range of footer designs to help include all of the key information in your next email newsletter. You can test out different footer designs using our A/B Test functionality and embed audience polls to find out what your users really think. Sign up with beehiiv for free today!