How to request Testimonials via your newsletter [+ Email Templates]

Customer testimonials are important for any business. Prospective customers are looking for social proof that your product is worth their time and money. The best way to provide that social proof is by leveraging customer testimonials on your website and in your marketing efforts.

Get More Testimonials for Your Newsletter: 10 Tips

Including a call-to-action (CTA) in your newsletter asking recipients to leave a testimonial is an effective way to get more testimonials. But what's the best way to craft that CTA and request testimonials? In this blog post, we'll give you some tips on how to ask for testimonials via your newsletter, as well as some email templates you can use.

1. Keep it short and be specific

Make sure your CTA is direct and easy to understand. If you are not sending a dedicated email to request testimonials yet, you could say something like "Click here to leave a testimonial" in the middle of your usual newsletter with a hyperlink.

If you have more space, or you are sending a testimonial request email, you could be more specific and ask for a specific type of testimonial. A video testimonial? A written testimonial? The more specific you are, the better.

2. Segment your email and newsletter contacts 

When it comes to asking for testimonials, the timing of your request is everything. You'll have much more success if you reach out to customers after they've made a purchase or have been subscribed to your newsletter for a while, rather than right after they join. This way, they'll be more familiar with your brand and more likely to be satisfied with their experience.

3. Personalize your testimonial request outreach

Of course, this also means personalizing your outreach is key. A generic email to your entire audience is not going to get the job done—take the time to segment your contacts and tailor your request accordingly. If you sell multiple products, for example, you could reach out to customers that bought a specific product and mention that throughout your email. Or, if you have a course, you could segment your audience by how far they have gotten into the course.

By taking the time to segment your audience and personalize your request, you'll be more likely to get the testimonials you're looking for.

4. Make it as simple as click, record, and submit

Include a link in your CTA that takes recipients directly to a page where they can leave their testimonial. If you make it too difficult for people to leave a testimonial, they won't bother. Testimonial.to makes it easy for you to request text or video testimonials. You can also import testimonials from social media platforms or other third party websites like Captera, G2, or Product Hunt.

5. Offer an incentive

Incentivizing customers to leave a testimonial is a great way to increase the number of responses you receive. For example, if they spend over $100 then offer a discount on their next purchase, or enter them into some kind of contest. Make sure the incentive will be appealing for this demographic - you should always be in tune with your audience to pick a popular reward.

6. Showcase your current testimonials

If you're looking for a way to get testimonials without asking for them directly, one option is to feature some within your newsletter. You can embed testimonials from other customers or clients and include a CTA below letting your readers know where they can submit their own. This is a great way to get testimonials organically.

7. Add it to your email signature or newsletter footer

Assuming you’re sending many emails or newsletters to active customers, and you don’t want to keep asking for Testimonials, you may want to consider adding a link to your Wall of Love or the testimonial submission page within your email signature or newsletter footer.

8. Pre-written questions or topics

It's not enough to just send someone an email asking them for a testimonial. If you want a video testimonial, send them a list of questions they can answer in their recording. If you want a written testimonial, give them a template they can fill out. The easier you make it for them, the more likely they are to actually do it.

Here are some questions to help give you some inspiration:

Product focused questions:

• Can you share an example of how our product has helped you?

• What quantifiable results have you seen since using our product?

• How has our product made your life/work easier?

Service focused questions:

• Could you describe what it was like working with us?

• What did you enjoy most about working with us?

• Would you recommend us to your friends or colleagues?

9. Say thank you

A testimonial is one of the most valuable tools in a business's marketing arsenal. Not only does it provide potential customers with an endorsement of your product or service, but it also helps to build trust and strengthen relationships between you and your current clients.

Given the importance of testimonials, it's crucial that you take the time to thank your customers for their feedback. A simple "Thank you" will suffice, but you may want to get creative with your language to show your appreciation. By taking the time to express your gratitude, you'll not only show your customers that you value their feedback—you'll also help increase the chance of receiving more testimonials in the future!

10. Create a Wall of Love

A Wall of Love is a page on your website where you feature customer testimonials, reviews, or even user-generated content. Not only does this showcase your social proof; some will be excited to make it to your Wall of Love and support your business.

To get started, simply gather some of your favorite customer reviews with Testimonial.to, create a new page on your website such as /love, add the embed code, and you are set! As you build up your Wall of Love, you'll be sure to attract new customers and keep existing ones coming back for more.

Now that you understand the basics of how to request a testimonial, it’s time to get started. To help you out, we’ve created a few email templates that will make requesting testimonials from your newsletter easy and straightforward. Just copy and paste the template into an email, personalize it however you like, and send it off. And don’t forget—be sure to say thank you once they’ve submitted their feedback!

Testimonial Request Email Templates

Email Template #1: Requesting a Video Testimonial

Hi [Customer Name],

I'm reaching out to see if you would be willing to record a quick video testimonial about your experience [working with me/using my product/etc]. This would be a huge help—all you need to do is hit record and talk about your experience for 1-2 minutes. I've included a link below that will take you right to the video recording page.

Thanks so much—I really appreciate it!

[Link]

Best,

[Your signature]

Email Template #2: Requesting a Written Testimonial

Hi [Customer Name],

I hope all is going well! I just wanted to reach out and see if you would be willing to write a review of [Product] on [Platform]. I know you're busy, so I've included a link below that will take you right to the page. All you need to do is click "Write a Review" and leave your thoughts.

Thanks so much—I really appreciate it!

[Link]

Best,

[Your signature]

Email Template #3: General Testimonial Request

Hi [Customer Name],

I hope all is going well! I was just thinking about you and your experience with [Product/Service]. We're always looking for ways to improve, and I would love to hear your thoughts.

Would you mind taking a few minutes to write a testimonial? I promise it won't take long, and your feedback would be greatly appreciated.

Thanks so much,

[Your signature]

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Thank you for reading! We hope these email templates and tips will help make requesting testimonials within your newsletter a little less daunting.

If you would like more information or help implementing any of these principles, please don’t hesitate to reach out to us. Our team over at Testimonial.to is always happy to help! As a parting thought, we wanted to leave you with our Wall of Love. It’s a collection of testimonials from some of our very satisfied customers.