Zero to $100,000+ Meta Ads Playbook

Creative strategies to scale high-performance newsletter ads

Author

EJ White
November 19th, 2024

With Meta moving to creative-first optimization, it's never been more important for teams to build a pipeline for research, creative strategy, and ad copywriting.

Join to learn the creative process behind 7-and 8-figure newsletter brands like The Rundown and 1440.

Table of Contents

Resources in the Webinar 📚

The Feed Media: https://thefeedmedia.com 

Nick Theriot YouTube: https://www.youtube.com/@NickTheriot 

Timestamps

Getting Started

00:00 - Introducing Nathan

01:55 - Scaling Newsletter Ads Profitability

02:40 - What We'll be covering

04:00 - Why have a strong creative program?

Research

08:53 - Creative Research for Effective Marketing

13:03 - Copywriting Techniques for High-Performing Ads

14:05 - Leveraging Social Proof in Marketing

Copywriting

17:17 - Understanding Audience Awareness Levels

25:58 - Crafting Effective Hooks and Body Copy

28:38 - Body Copy Should Demonstrate Value

Design

33:51 - Top Winning Ad Formats

37:18 - Become Excellent at High Converting UGC

Launching

38:01 - Optimizing for Quality vs. Sign Up 

41:56 - Roundup and 1440's Success Story

Q+A

44:14 - Examples of Social Proof Other Than Subscriber Count

44:53 - How Important is Social Media Activity Before Running Ads?

45:21 - When Should Newsletters Start Experimenting with Paid Ads?

46:53 - The Structure for Testing Creatives

48:07 - Optimizing the Audience for Your Campaign

49:51 - Additional Resources for Mastering Paid Ads

51:18 - B2B and B2C Strategy Differences

52:52 - Expected Conversion Rate from Clicks to Signup

54:28 - Minimum Recommended Spending for Meta Ads

55:13 - Should We Interfere with Advantage Plus Marketing?

56:02 - How Long Should You Run an Ad Test?

56:57 - How Often Should We Make New Ads and Test?

57:43 - Issues With Meta Flagging Ads

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