Choosing the Right Email Marketing Platform

Email marketing is a powerful tool that can help businesses of all sizes reach their target audience and drive sales.

But, with dozens and dozens of email marketing platforms available, how do you choose the right one?

I like to narrow it down to three to five stand-out options. So, in this article, I’ll compare three popular email marketing platforms I’m sure you’ve all heard of: Wix Email Marketing, Mailchimp, and beehiiv.

Each platform has its strengths and weaknesses. I’ll touch on these, while also taking an in-depth look at their features, pricing, and ease of use to help you make an informed decision about which platform is right for your business.

Whether you are looking for a user-friendly platform, advanced automation capabilities, or affordable pricing, I've got you covered.

So, let's dive in and find out which email marketing platform is the best fit for your business needs.

Overview and Comparison of the Platforms

Just in case you’re unfamiliar with one or more of these, let’s begin with a quick overview of wix email marketing vs mailchimp.

Wix Email Marketing

Wix Email Marketing is an excellent tool that complements the Wix website builder. With Wix Email Marketing, you can create customized email templates, automate your email campaigns, manage your subscribers, and track analytics. It's a great way to reach out to your customers and promote your brand.

Mailchimp

Mailchimp offers a variety of features, such as configurable email templates, automation, subscriber management, A/B testing, and analytics. In addition, Mailchimp also provides landing pages and social media management tools, which can help expand your reach and engage with your audience.

beehiiv

beehiiv isn't just your run-of-the-mill email marketing platform – it's a complete game-changer for your business. With its remarkable email automation, seamless subscriber management, and an attractive analytics dashboard, beehiiv equips you with the essential tools to skyrocket your marketing campaigns.

Features of Wix Email Marketing

Wix Email Marketing is an email marketing platform designed to integrate with the Wix website builder.

Here are some of its key features:

• Customizable templates: Wix Email Marketing provides a selection of email templates that can be customized, making it simple to design emails for your campaigns that seem professional.

• Automation workflows: You can create automation workflows in Wix Email Marketing, which allows you to set up a series of emails that are sent to subscribers based on their behavior or actions.

• Subscriber management: You can manage your subscribers and their details in Wix Email Marketing, including adding new subscribers, segmenting your subscriber list, and viewing reports on subscriber activity.

• Analytics: Wix Email Marketing provides detailed analytics on your email campaigns, including open rates, click-through rates, and other engagement metrics.

• Integration with Wix website builder: Wix Email Marketing is designed to integrate seamlessly with the Wix website builder, allowing you to easily add sign-up forms to your website and track subscriber activity.

• Mobile optimization: Wix Email Marketing ensures that your emails are optimized for viewing on mobile devices, which is important given the high percentage of people who check their email on their smartphones.

• Drag-and-drop editor: Wix Email Marketing features a drag-and-drop editor, making it easy to design and customize your emails without coding experience.

Can You Integrate Mailchimp with Wix?

Mailchimp can be integrated with Wix using a third-party integration tool called Zapier. With Zapier, you can automate workflows between Mailchimp and Wix, such as adding new subscribers from a Wix contact form to a Mailchimp list.

However, direct integration between Mailchimp and Wix is currently not available.

Is the Wix Mailing List Good?

Wix offers a mailing list feature as part of its email marketing platform. The mailing list feature allows you to collect and manage email addresses of subscribers who have opted in to receive your newsletters or promotional emails.

In terms of its functionality, Wix's mailing list feature offers basic tools, such as list segmentation, customizable sign-up forms, and a drag-and-drop email editor. However, compared to other email marketing platforms, such as Mailchimp and beehiiv, Wix's mailing list feature is more limited in terms of its capabilities.

But, if you currently use Wix for your website and prefer an all-in-one solution for your web business, using Wix's mailing list tool may be a smart alternative for you.

Other choices may be more suitable if you want a more complete email marketing platform with extensive capabilities and integrations.

Features of Mailchimp

Mailchimp is a renowned email marketing platform with features that set it apart from Wix Email Marketing.

These are some of its important characteristics:

• A/B testing: Mailchimp allows you to test different elements of your email campaigns, such as subject lines and call-to-action buttons, to see which version performs best with your audience.

• Landing pages: Mailchimp includes a landing page builder, which allows you to create custom landing pages for your email campaigns without the need for any coding or design skills.

• Social media management: Mailchimp includes social media management tools that allow you to create and schedule social media posts, track social media engagement, and even run social media ads from within the platform.

• E-commerce integration: Mailchimp allows you to effortlessly link your online store to your email marketing campaigns by integrating with a number of e-commerce systems, such as Shopify, WooCommerce, and Magento.

• Advanced segmentation: Mailchimp provides advanced segmentation options, allowing you to create highly targeted email campaigns based on a range of criteria, such as location, purchase history, and subscriber behavior.

• Audience insights: Mailchimp provides detailed insights into your audience, including demographic data, engagement metrics, and purchase behavior, which can help you better understand your subscribers and tailor your email campaigns accordingly.

• Integrations: Mailchimp offers a wide range of integrations with other business tools and platforms, including CRM systems, social media platforms, and e-commerce platforms, making it easy to connect Mailchimp to the rest of your marketing stack.

Mailchimp offers a range of advanced features that are designed to help businesses optimize their email marketing campaigns for maximum engagement and results.

Its focus on A/B testing, landing pages, social media management, and e-commerce integration makes it a popular choice for businesses looking to grow their online sales and engagement.

Features of beehiiv

beehiiv is an email marketing platform that offers several features that set it apart from both Mailchimp and Wix Email Marketing.

Here are some of its key features:

• Personalization: beehiiv offers several personalization options, including dynamic content, which allows you to send personalized messages to your subscribers based on their behavior and interests.

• Advanced automation: beehiiv provides advanced automation workflows that allow you to create complex campaigns based on subscriber behavior, such as abandoned cart reminders, post-purchase follow-ups, and win-back campaigns.

• Easy-to-use drag-and-drop editor: It features a user-friendly drag-and-drop editor, making it easy to create and customize your emails without coding or design skills.

• Analytics: It provides detailed analytics on your email and SMS campaigns, including open rates, click-through rates, and subscriber behavior. This can help you identify areas for improvement and optimize your campaigns for better results.

• Customer support: It offers responsive customer support and also provides a comprehensive knowledge base and video tutorials to help users get started and troubleshoot any issues.

beehiiv’s customization possibilities and easy-to-use drag-and-drop editor make it an excellent alternative for organizations trying to develop engaging and effective email campaigns.

Mailchimp Vs Wix Email Marketing Vs beehiiv (Key Features)

In this section, I'll dive into the key features Mailchimp, Wix Email Marketing, and beehiiv offer.

Mailchimp boasts advanced segmentation and targeting capabilities, robust automation workflows, and detailed analytics and A/B testing options.

On the other hand, Wix Email Marketing offers a user-friendly editor, easy contact list management, basic automation features, and limited integration options with other Wix tools.

beehiiv stands out for its drag-and-drop editor, advanced segmentation and tagging capabilities, automation workflows and triggers, A/B testing options, and a variety of integrations with third-party tools.

All three platforms offer free plans with limited features, as well as paid plans with different pricing options depending on your needs.

Check out the table below for a detailed comparison.

Pros and Cons of Each Platform

Now, before we dive in on the pros and cons of each platform, let’s get real. No platform is perfect (yet, at least).

Each of these platforms has their own strengths and weaknesses.

That said, I’m confident you’ll find the one that suits your unique needs.

Check out the table below for an overview of the pros and cons of Wix, Mailchimp, and beehiiv.

Getting Started

It’s time to take action!

Now that you have all the information you need, it’s time to get started on your campaigns.

With beehiiv you can easily get started on your email campaigns.

Simply sign up for beehiiv today and start creating effective email campaigns that engage your audience and grow your business.

Don't wait any longer–take the first step towards success with beehiiv!