Who You Gonna Call? Why Your Newsletter Needs a Ghostwriter

Whatever the purpose of your newsletter, the strength of your content is non-negotiable. 

Given that we’re all inundated with emails on a daily basis, standing out in the inbox is key. 

If you're not consistently generating fresh, high-quality content for subscribers, you're overlooking the most crucial element of your content strategy.

If you want to integrate consistent content production in your newsletter or email marketing strategy but are unsure how to begin, fear not. You don't have to go it alone: Hiring a ghostwriter can be the ideal solution. 

Think of a ghostwriter as content-quality insurance. For consistent engagement, you need high-quality content, and a ghostwriter can check that box and many more.  If you’re not the strongest writer – or if you just don’t have the time – it’s an investment worth making. 

Now, there is an important exception. If you’re a writer yourself who’s using your newsletter exclusively to hone your prose, you should keep doing that. But if your newsletter’s primary purpose is something else – like relaying the latest info on a certain topic – then a ghostwriter is a wise move. 

Ghostwriters Give You A Unique Voice

One of the most powerful boosts you can give your newsletter is a truly original style of communicating. Not only does it foster a loyal, passionate audience, but it also elevates your newsletter from a simple conveyor of information – which readers could get from any RSS feed – to a differentiated brand. 

Even if your newsletter primarily provides in-depth analysis rather than current news, seeking assistance with your writing is still a wise decision.

Many subject-matter experts find that their depth of knowledge while providing them with exceptional insight, can actually be a barrier to clear communication. You need someone who can take your expertise and render it accessible to a general audience – without losing the crucial nuances in the process.

Beyond that, even within your field, it’s important to stand out. Whoever you are and whatever your subject area, you have a unique perspective, and your newsletter should reflect that.

Professional Writing Expertise

Even if you're an expert in your field, professional writing is a distinct skill. 

To state the obvious, ghostwriters are professional writers who have learned to master different writing styles across different subjects. That’s not a skill just anyone has. 

Not only that, ghostwriters are strong critical thinkers and fact-checkers. They can ensure your content is error-free, coherent, and easily comprehensible for your subscribers.

Optimize for SEO

SEO ensures your audience can find your posts in the vast online landscape. 

Your ghostwriter understands SEO, incorporating search engine trends, keyword analytics, and indexing requirements to improve your visibility on search engines like Yahoo, Google, and Bing. 

When it comes to newsletters, a ghostwriter will help you strike a balance between optimizing 

SEO and creating content that lands in your subscribers’ inboxes.

Your Content Assistant

Your ghostwriter isn't just a writer but an ideal collaborator. 

They understand marketability, provide objective feedback, and function as the first readers of your posts.

You can brainstorm with them and then get help transforming those ideas into content that your readers can’t resist. 

Then, that collaboration can inspire you to generate even more topics for them to write about. How’s that for a virtuous cycle?

Free Up Your Time

Writing your own newsletter means taking on a full-time job.

As anyone who’s spent an afternoon staring at a blinking cursor, willing it to magically turn into a poignant wedding speech can tell you, writing is hard. It’s a vocation people have worked at for years. 

If you’re trying to turn your experience in a certain field into a new career via newsletter, you’re actually embarking on two careers – your current one, plus writing. You wouldn’t go to law school while becoming a firefighter at the same time, would you?

Yes, we’re being a bit tongue-in-cheek here. But as writers with a combined 20 years of experience in editorial work, 18 Olives understands the power of good writing– and knows that it’s no easy task to accomplish.

Rather than spending hours generating topics, conducting research, and writing articles, you can delegate all that effort and spend your time the way you’d like. 

Ghostwriters Keep You Consistent

You probably already know that sending your newsletter on a meticulously regular schedule is key. Readers appreciate being able to anticipate your content at a specific time – and reliably setting that expectation is essential, especially when readers aren’t just friends and family, but clients and prospects.

With a ghostwriter, you can bank content ahead of time, saving you the stress of cranking out subpar pieces on a tight schedule. 

Tasks like newsletters, blog posts,  and short eBooks are relatively straightforward for a ghostwriter. Ghostwriters like the team at 18 Olives handle all the project management necessary to ensure that your newsletter lands in inboxes at a regular, reliable cadence. 

That includes everything from the initial, raw idea to however many rounds of feedback you prefer to that glorious moment you hit “send.” 

Who Should Hire a Ghostwriter

Hiring a ghostwriter is a big step toward turning "I should share my newsletter more often" into "I am working full-time on my newsletter.”

If you are already in the content creation space, you know it’s the best way to establish a brand and share your story. But let's face it, it's time-consuming. 

If you've ever wondered how someone can juggle a daily blog or a weekly newsletter on top of all their other personal and professional responsibilities, we’ll let you in on a secret. The answer is often help from ghostwriters.

People from all walks of life and across various industries enlist ghostwriters to help bring their ideas to life. Not everyone with a message is a wordsmith, and that's perfectly fine! Skilled writers are available to bring your vision to fruition.

It's not just authors who seek ghostwriters; companies spanning diverse sectors rely on them to create website content, social media posts, blogs, articles, white papers, lead magnets, emails, and internal memos. Virtually any written or verbal material can be assigned to a ghostwriter. 

What to Look for in Your Ghostwriting Agency

When searching for the right ghostwriting agency, consider these factors:

• Whether you're launching a brand-new newsletter or reviving an existing one, seeking an agency that specializes in newsletter content will ensure it resonates with your audience.

• If you're in need of top-of-funnel marketing expertise to attract and engage new leads, partner with an agency that excels in this area.

• If you're a technical founder with limited communication skills, opt for an agency that can translate your expertise into clear, accessible content.

• When you're ready to launch your early-stage startup or make an important funding announcement, choose an agency that can craft compelling and impactful messages.

• If you require assistance with a wide range of written materials and lack the time or skills to do it yourself, a versatile ghostwriting agency can handle your diverse content needs.

• Consider contracting your editorial work to a ghostwriting agency staffed by friendly and knowledgeable former journalists who can bring a professional touch to your content.

Can AI Help Me With Writing My Newsletter?

Yes and no.

While AI has opened up many opportunities and can help you save time on basic research and preparing a structure for your newsletter template – it can’t give you the “human touch.”

As humans, we are more attracted to content that makes us feel something. 

With time, AI will evolve and get better at writing and even ideation and you might save some money trying to optimize it.

If you write with AI, you will have to: 

• Repeatedly test 10 different writing prompts

• Deal with outdated information and insights

• Overlook the core principles of content creation, including storytelling

A ghostwriter will:

• Brainstorm fresh and engaging content ideas, ensuring your newsletter remains interesting and relevant

• Keep content up-to-date by researching the latest information and insights in your field, guaranteeing your readers receive accurate and valuable content

• Craft compelling narratives, enhancing the storytelling aspect of your newsletter to captivate your audience

• Verify information: Many AI tools aren’t able to fact-check, whereas ghostwriters who are trained as journalists very much are.

Get Started With a Ghostwriter – It’s Super Easy

As we’ve reached the end of the article, you might be intrigued to know how you can hire a ghostwriter, what it would look like, and the cost.

You can get in touch with 18 Olives right here to know more about these details. 

The team is built by journalists who know how to connect with people across the globe.

Why trust the team: The co-founders bring credibility through their past experiences, having contributed to the Morning Brew team during its remarkable growth from 1 to 3 million subscribers. They've also managed internal communications projects for Google and handled privacy messaging for YouTube.

They’re nice, smart, and, above all, great writers who are committed to achieving whatever goals you may have for your newsletter.