Why the Rundown Founder Says the beehiiv Ad Network Is the Best Newsletter Growth Channel

The most successful newsletters in the world have one thing in common – they grew their lists through paid acquisition.

Take Morning Brew, for example, one of the most successful business newsletters in the world. The Morning Brew scaled its first million readers through a referral program and paid acquisition.

But the real secret is that the most engaged newsletter readers typically come from other newsletters. When you’re planning your newsletter growth, consider paid newsletter sponsorships, as they are a great acquisition channel for newsletters looking to scale.

The beehiiv Ad Network makes it extremely easy for newsletters to automate and scale their paid acquisition process. With beehiiv, newsletters can sponsor hundreds of other newsletters at a time without having to engage with each and every one individually.

One newsletter that has seen incredible growth using the beehiiv Ad Network is The Rundown AI, which provides the latest developments in AI to its 500,000+ readers. The Rundown went from 0 to 300,000 subscribers in just 4 months, all while using beehiiv. One of their most significant channels of growth has been the beehiiv Ad Network.

This case study will showcase how The Rundown utilized and scaled its subscriber acquisition process through beehiiv’s Ad Network.

Let’s find out how!

Transitioning From Social Media Advertising To The beehiiv Ad Network

A successful newsletter like The Rundown can open the doors to newsletter advertising. beehiiv’s ad network can help with premium advertisers, routine payouts, and a seamless process. 

“We’ve been testing the ad network for a couple of months now, and the results so far have been great, especially in terms of quality,” says Cheung. “If it keeps up, we plan to move around 50% of our marketing budget from Meta to beehiiv ads.”

With the beehiiv Ad Network, you can access 85 million unique readers and over 1 billion monthly impressions—a strategic move to scale your newsletter traffic and engagement.

Exceptional User Quality and Engagement

“We have seen extremely high-quality users compared to traditional advertising on Meta or X ads,” Cheung explains. “Newsletter ad marketing is the most high-quality traffic you can get as a business. We should know, as a newsletter ourselves!”

The Rundown has found that the users acquired through the beehiiv Ad Network are not only of exceptional quality but also highly engaged with their content. This has significantly boosted their subscriber base and overall engagement metrics.

Cheung continued, “My open rate is like 42% now, and it’s going up. My average click rate is 13.8%.”

Why Trust Me

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Linda is a marketing consultant who helps small businesses create compelling brand stories.

The Democratization of Newsletter Advertising

“The problem with most newsletter advertising, as a marketer, is finding the right publications. What beehiiv does with the ad network here democratizes that and gets you the high-quality traffic you need on autopilot,” says Cheung.

By leveraging the beehiiv Ad Network, The Rundown has accessed a diverse range of high-quality newsletter audiences, streamlined its subscriber acquisition efforts, and ensured it effectively reached its target demographic.

Scaling Subscriber Growth with Confidence

The Rundown’s experience with the beehiiv Ad Network has been a resounding success, leading them to shift a significant portion of their marketing budget towards this innovative platform. 

As they continue to scale their subscriber acquisition, The Rundown can do so with confidence, knowing they are reaching the right audience and driving meaningful growth for their business.

Participating in beehiiv’s Ad Network is paramount for newsletters looking to scale with confidence. beehiiv’s understanding of newsletter advertising and strategies makes them an invaluable partner in digital advertising. 

beehiiv is trusted by 20,000+ top newsletters, so why not grow your newsletter with beehiiv’s Ad Network today?