Turn ChatGPT Into Your AI Co-Founder: Ava Gutierrez’s Framework for Smarter Newsletter Strategy

Let’s be real: most people are using ChatGPT wrong. You open it, drop in a prompt like “make me a marketing strategy,” get something super generic, and peace out thinking AI’s still not “there yet.”

But what if the problem isn’t ChatGPT? What if the issue is you (yep, I said it) not giving it the proper context to actually think like a strategist?

Ava Gutierrez of Think With AI dropped an absolute masterclass showing how to transform ChatGPT into your business co-founder. Not just a task automator or brainstorming buddy—a true thought partner.

And spoiler: it’s all about context, memory, and structure.

Whether you're just starting a newsletter or already scaling and monetizing, Ava’s approach will change the way you think about AI.

⏱️ Top 6 Key Timestamps

1. 1:04 – The Real Use Case for ChatGPT
   Ava reframes ChatGPT as a business coach, strategist, and advisor—not just a chatbot.

2. 4:57 – Why Memory Matters
   Ava explains how ChatGPT’s memory helps create compound context, reducing the need to repeat yourself.

3. 10:04 – Train It Like a Team Member
   Treat ChatGPT like a new hire: give it job instructions, goals, and tone guidelines.

4. 16:52 – How to Set Custom Instructions
   Ava walks through setting ChatGPT’s “traits” so it communicates the way you want—cheerleader, drill sergeant, or anything in between.

5. 21:29 – Structuring the Perfect Prompt
   The formula: Context + Framework + Minor Adjustments. This is the golden nugget.

6. 45:03 – Making AI-Generated Content Undetectable
   Context + Writing samples + Writing rules = natural-sounding, human-quality output.

💡 Top 6 Takeaways & Next Steps

1. Stop Being Vague. Give Context.
   Next Step: Write a detailed description of your business goals and copy it into ChatGPT’s memory section.

2. Customize How ChatGPT Talks to You.
   Next Step: Use Ava’s prompt to guide a convo with ChatGPT and generate your ideal advisor personality (e.g., “Push me,” “Cheer me on”).

3. Use Proven Frameworks to Guide Thinking.
   Next Step: Pick a framework you trust (like Alex Hormozi’s Grand Slam Offer) and explicitly tell ChatGPT to use it when strategizing.

4. Structure Prompts with Precision.
   Next Step: Start prompts with: “Based on what you know about my business, and using [framework], please help me [task]. Keep answers short. One question at a time.”

5. Clean Up Your Memory Regularly.
   Next Step: Go into your ChatGPT memory settings and delete outdated contexts (e.g., your landlord beef or old product versions).

6. Make AI Sound Human.
   Next Step: Feed ChatGPT your past writing samples and set “banned words” like “unleash” or “secret weapon” to improve tone.

🛠️ Tools & Resources Mentioned

• ChatGPT Plus ($20/month for memory and advanced features)

• Think With AI – Ava’s website and resource hub

• Newsletter Operator's AI Playbook – 16 prompt system for newsletter growth

• beehiiv – Newsletter platform and webinar host

• Alex Hormozi’s Grand Slam Offer Framework – Business offer strategy guide

• Claude Hopkins: Reason Why Advertising – Copywriting philosophy for persuasive writing

🧠 Final Thoughts

This isn’t just about using ChatGPT more often—it’s about using it smarter.

Ava Gutierrez gave us the blueprint for evolving from casual AI user to empowered business operator. When you treat ChatGPT like your strategist (not your intern), it starts giving you advice that’s actually worth following.

So here’s your challenge: Stop using AI like Google. Start using it like a business partner.

Copy the prompts. Customize your AI’s personality. Give it the frameworks and context it needs.

Then sit back and watch it level up with you.