Hey, GTM Engineers,

The vast majority of marketers and LinkedIn Influencers repurpose content.

Repurposing content that performs well can supercharge audience growth, reach, and ROI on the time you spent developing that content.

However, it takes time to create variations of your content.

So, let’s get down to building some Clay automations & prompts that help you do this at scale whenever you drop a new post or piece of content.

I’ll be setting this up both for Claymation and The Augmented Seller.

- Alex

Why Trust Me: Alex Lindahl is a GTM Engineer at Clay, Angel Investor, and Author of Claymation. Previously, he's spend over a decade working a fast growing startups such as Acquia, Snyk, & Chainguard.

The 5 Step Viral Content Engine Claybook

1. Setup Webhook Monitor in Clay

Our goal is to automatically send a new post from Beehiiv into Clay to create additional content to repurpose in Clay.

We first need a destination (Webhook URL) in Clay to send the data.

1. Create a new ‘Monitor Webhook’ Table

2. Copy Webhook URL (we’ll use this in Beehiiv next)

2. Webhook Send in beehiiv

Now we need to setup the beehiiv side of the Webhook.

1. Go to Settings

2. Go to Webhooks

3. Create Webhook

4. Use the Webhook URL from the previous step

5. Fill out the relevant fields

6. Send test Webhook

3. Table Housekeeping

There’s a couple of things I like to do on this front

• Breakout columns so it’s easier to see the data I want to use

• Create a Workbook and add the table to it (makes it easy to organize related automation tables)

• Color code columns

4. Research

Perplexity.ai is my go to for research & prompt hacking. If you’re not familiar with what makes a LinkedIn or X post good, then you can ask it and you get something back like this:

You can also have it continue by typing in “Add 10 more best practices” or continue to ask it questions about the content.

If want to try beehiiv - use this link to get a 30 Day Trial + 20% OFF for 3 Months