The Ultimate Guide to B2B SEO Platforms

Search engine optimization (SEO) is an essential part of business-to-business (B2B) marketing, providing the edge businesses need to rise in search rankings. But B2B SEO comes with a unique set of challenges. Longer sales cycles, niche audiences, and complex decision-making mean you can’t afford to rely on guesswork. You need the right tools to get it right. 

The best B2B SEO platforms are designed to boost your visibility, drive traffic, and fuel growth. Whether your focus is keywords, analytics, or backlinks, there’s a tool that fits your goals. 

This guide rounds up the five best SEO platforms for B2B marketers. You’ll find what each delivers and how it can help you refine your strategy — whether you’re just starting out or fine-tuning an existing approach. You'll also get the comparative analysis you need to choose the best SEO platform for B2B.

Table of Contents

• 5 Best SEO Platforms for B2B Marketers

  • beehiiv: Advanced SEO Tools with Audience Building

  • HubSpot: Comprehensive CRM Integration but Expensive

  • Medium: Wide Audience Reach but Limited Customization

  • WordPress – Customizable SEO but Requires Plugins

  • Squarespace: User-Friendly but Limited for B2B SEO

• 3 Reasons beehiiv Excels as a B2B SEO Platform

  • Simplified SEO for B2B Blogging

  • Data-Driven Tools for Lead Nurturing

  • Engaging and Growing B2B Audiences

• How to Maximize B2B SEO on beehiiv

  • Keyword Optimization for Thought Leadership

  • Leveraging Analytics for Audience Insights

  • Building Brand Authority with beehiiv's Growth Tools

• Build a Better B2B Brand With the Right SEO Tools

• Frequently Asked Questions

  • Is SEO effective for B2B?

  • What is the most effective platform for B2B marketing?

  • Which platform is best for SEO?

  • How do I create a B2B SEO strategy?

5 Best SEO Platforms for B2B Marketers

The right B2B platform boosts your online presence and helps align your content strategy with your business goals.

Let’s break down what makes each of the following tick.

beehiiv: Advanced SEO Tools with Audience Building

The beehiiv website builder delivers an impressive SEO suite, seamlessly paired with best-in-class audience-building tools. It goes beyond the basics, serving as a powerful ally in fostering relationships and driving meaningful engagement.

Key Features of beehiiv

beehiiv's impressive suite of features empowers B2B marketers with in-depth insights and optimization functions.

Its SEO toolkit is designed to boost rankings by optimizing content and helping you build niche websites for your brand. Integrated newsletter tools let you simultaneously craft blog posts and newsletters to attract and retain high-value prospects.

beehiiv makes data-driven email marketing and blogging possible. You can peer into your audience's minds with metrics such as open rates, click-through rates, and website visits.

Customizable segmentation and personalization allow you to tailor your efforts to specific audience needs such as different decision-making roles in a B2B organization.

Why Choose beehiiv?

beehiiv's streamlined interface is intuitive enough for beginners while offering advanced options for seasoned marketers.

But the platform doesn't just give you a great all-in-one platform. We give it to you at an unbeatable price, making it ideal for both big brands and businesses managing lean budgets while they scale up.

We help you do just that with incredible growth features such as easily gated content and built-in referral programs and ad networks. Convert your search engine visibility into a long-term base of subscribers.

HubSpot: Comprehensive CRM Integration but Expensive

HubSpot is an all-in-one customer relationship management and marketing platform with robust SEO tools. For B2B marketers dealing with long workflows and detailed customer journeys, this integration can be a game-changer.

HubSpot's Strengths

HubSpot has excellent SEO features that help create a seamless pipeline to track prospects and nurture leads. It blends these with CRM functions and automation tools to allow you to set up hands-off workflows that guide consumers through the buying journey.

Whether it’s scheduling follow-up emails or delivering targeted content based on search behavior, HubSpot ensures no lead slips through the cracks. Newer developments on the platform include predictive analytics such as lead scoring, which can help identify high-value leads and prioritize them for your sales team.

Considerations for HubSpot Users

While HubSpot’s capabilities are undeniably impressive, its pricing is a major drawback. Lower-level plans don't give you access to any of the tools that it promotes as selling points, and full marketing suites start at $800/month.

Another consideration is the learning curve, which can overwhelm new users. HubSpot is a better match for companies with full, dedicated marketing teams capable of making the most of its tools.

Don’t let SEO minutia detract from producing the best content you can. After all, the top SEO strategy preferred by marketers focuses on content strategy.

Medium: Wide Audience Reach but Limited Customization

Medium is a popular platform for businesses to reach diverse audiences with built-in access to Medium readers and easy publishing tools. However, it limits marketers' control over SEO strategies, which can interfere with conversions.

Advantages of Medium

Medium is beginner-friendly. It requires minimal technical know-how and has an active user base, strong domain authority, and a design optimized for readability. This helps your articles gain visibility quickly and easily.

It's also great for brands already in the Medium community and who can rely on high levels of audience engagement. Its algorithm prioritizes engagement metrics such as claps, responses, and reading time.

Limitations of Medium

While the additional reach is a major plus, Medium fails when it comes to customization. You can’t optimize content to the same degree as self-hosted platforms.

The lack of granular SEO control means you’re at the mercy of their algorithms and limits how effectively your posts drive traffic back to your core website or convert leads.

WordPress – Customizable SEO but Requires Plugins

If Medium is the one-size-may-not-fit-all goliath, WordPress is its heavyweight counterpart. Its major benefits are incredible flexibility and customization.

On the other hand, it lacks Medium's ease. Time-strapped B2B marketers may think WordPress is more work than it’s worth.

WordPress Flexibility

WordPress’s SEO potential is nearly limitless, but it relies on a brand's ability to use third-party plugins. The best WordPress SEO plugins include Yoast SEO, Rank Math, and Squirrly SEO.

These allow marketers to optimize for keywords, tailor metadata, and analyze their content’s ranking potential. Advanced website customization provides complete control over your brand’s online presence.

Challenges with WordPress

The downside? WordPress requires effort. Managing plugins, ensuring compatibility, and debugging technical issues can be time-consuming. This complexity can be a barrier for smaller teams or marketers without the necessary technical chops.

Squarespace: User-Friendly but Limited for B2B SEO

Squarespace is a favorite for small businesses and creatives due to its ease of use and attractive, mobile-friendly templates, but it lags behind some competitors in supporting B2B goals.

Ease of Use with Squarespace

The platform’s simplicity is one of its biggest selling points. You don’t need extensive technical skills to build a polished website or add basic SEO elements like titles and descriptions. Other necessities such as security certificates and site maps come preloaded.

Squarespace also supplies users with a built-in SEO checklist to demystify the process for beginners.

Limitations for B2B SEO

Squarespace struggles in scalability and advanced SEO customization. It lacks the depth and flexibility B2B marketers require to grow and engage niche audiences. Features like keyword tracking, advanced analytics, and audience segmentation are either limited or require external tools.

Squarespace is also known to produce slower-loading websites when compared to its competitors. Lagging site speeds hurt search engine performance.

3 Reasons beehiiv Excels as a B2B SEO Platform

Selecting the right platform is critical to the success of your B2B SEO strategy. Let’s take a closer look at beehiiv and explore its key strengths.

Plenty of B2B brands have found success on beehiiv. For example, there's Miss Excel, which provides businesses with software courses for employees and boasts a readership of over 20,000. Here's why you should consider joining their ranks.

Simplified SEO for B2B Blogging

As a digital marketer, I know more than most about SEO, but optimizing websites can still feel like black magic.

I don't understand the why behind every single best practice. When I write on SEO subjects, I'm not presenting wholly original conclusions. I'm a diligent researcher who relies on the proven expertise of others.

That's why I love beehiiv's blogging tools. They do the hard work for you, identifying and helping you optimize the most important elements of a post to create content that ranks.

And I'm not alone.

In the words of beehiiv success Tiago Silva of Expression Bytes, "beehiiv's default SEO optimization lets creators focus on exceptional content without worrying about the technical complexities of search engine optimization."

Data-Driven Tools for Lead Nurturing

beehiiv lets users track and analyze reader engagement effortlessly. Every click, open rate, and scroll tells you something about your audience’s behavior, and B2B brands can use this information to make real-time adjustments to content strategies.

For example, you can send follow-up material on a specific subject to readers who click on a given call-to-action (CTA). This is important for B2B audiences, who often span different positions within organizations. You can automatically segment your audience to reflect these varying concerns.

Another approach is to ask people directly about the things they want to read. Use beehiiv's one-click polls and survey forms to gather more data and better personalize the reader's experience.

Engaging and Growing B2B Audiences

With features aimed at growing your subscriber base, you can expand your reach and establish lasting connections with your audience. Smart growth tools help your content gain — and sustain — traction among the right people.

beehiiv's in-platform growth tools include:

• Referral programs: Reward loyal readers who interest others in your content.

• Boosts: Pay and be paid by other newsletters for recommending publications to current readers.

• Recommendations: Cross-promote with other newsletters in your niche.

• Popups/gating: Popup forms collect new signups, and gated content allows you to reserve certain posts for your subscribers, encouraging casual readers to join you.

Remember: you want more than a one-time spike in website visitors. You want a steady, scalable stream of loyal readers.

How to Maximize B2B SEO on beehiiv

Like any platform, beehiiv can only give you the tools and make them easy to use. The work of implementation ultimately rests on your shoulders.

Keyword Optimization for Thought Leadership

There's no denying the centrality of thought leadership to today's biggest brands.

If you want to position your brand as an industry leader, selecting the right keywords is pivotal. With beehiiv, you can weave industry-specific keywords into your blogs and newsletters to target the exact terms your audience is searching for.

Find the Right Keywords

The basics of keyword research involve identifying relevant terms and assessing their competition and search volume. It's often better to target a less popular keyword that still has a high search volume than to try competing for a highly competitive term.

Think about the challenges your B2B audience is trying to solve, and use related phrases in your content. For example, a marketing agency targeting small businesses might prioritize keywords like "cost-effective marketing solutions" or "small business branding tips."

Integrate Keywords Into Posts

Once you have your keywords, incorporate them into your content naturally and strategically. Don't overstuff or force the use of keywords, which negatively affects your search engine ranking.

Be strategic about keyword placement. Integrate them into your titles, headings, meta descriptions, and image alt-texts in addition to the main body. beehiiv's built-in SEO tools help you finesse these elements to boost your chances of ranking.

Prioritize Evergreen Content

For thought leadership, evergreen content forms often work best. Try to publish guides, case studies, or original research. These formats pair well with high-value keywords and sustain long-term traffic, cementing your expertise in the field.

Use a Checklist to Review Your Work

We all forget things when writing articles. That's why the beehiiv content teams heavily rely on checklists for quality assurance at every level.

Double-check your work with the aid of this SEO checklist for beehiiv blog posts.

Leveraging Analytics for Audience Insights

Take advantage of beehiiv 3D analytics for newsletter growth and audience insights. When you look at the metrics, you'll find the patterns that indicate your greatest successes.

For instance, if you notice a particular blog style or topic consistently performs well, double down on similar themes.

Prefer video to text? Learn more about how to use beehiiv's analytics for growth with this YouTube webinar.

Building Brand Authority with beehiiv's Growth Tools

Growing a B2B audience requires you to build trust in your brand. beehiiv’s growth tools make it easy to expand your reach among the right audience, the people most likely to be interested in your content.

Use the recommendation network, beehiiv boosts, and the dedicated Slack channel for paid users to network with other creators in your niche. Their endorsements will lend you credibility.

Build a Better B2B Brand With the Right SEO Tools

Building a successful B2B brand requires a strategic approach to SEO. All five of the best platforms for B2B SEO bring something to the table, and you need to find the one that's right for you.

But it's no secret that I think beehiiv's the best tool around. It's a powerful platform that combines easy optimization tools, detailed analytics, and unbeatable growth features.

With beehiiv, you have the tools and resources to build your brand and your audience. But there's no need to take my word for it. Try out beehiiv's growth and SEO tools for yourself.

Frequently Asked Questions

Is SEO effective for B2B?

Yes, SEO is highly effective for B2B marketing. It boosts your visibility in search results, making it easier for potential clients to find your business.

By targeting specific keywords and creating valuable content, SEO helps attract decision-makers actively searching for solutions and helps you generate quality leads.

What is the most effective platform for B2B marketing?

The most effective platform for B2B marketing depends on your target audience and business goals. LinkedIn excels at professional networking, HubSpot offers a great CRM suite, and beehiiv provides intuitive growth and publication tools.

Which platform is best for SEO?

Again, the best platform for B2B SEO depends on your specific needs, but don't overlook the powerhouse that is Google Analytics. It easily integrates with beehiiv to provide additional insights into your content.

You can also integrate all major social platforms to make it easy to advertise and share content.

How do I create a B2B SEO strategy?

To create a B2B SEO strategy:

1. Understand your target audience and their search behaviors.

2. Conduct keyword research to identify the terms they use to find solutions.

3. Create high-quality content that provides value to your audience.

4. Optimize on-page elements such as meta descriptions and headings.

5. Build external backlinks from authoritative sites and internal backlinks to tie your content together.

6. Track your performance with analytics, and refine your strategy as needed.

Why Trust Me

I work in digital marketing (a B2B field) and have helped multiple small businesses build their websites and content strategies. I also regularly publish on relevant topics.