Ad Network Case Study: The Money Buzz’s Easy Income Stream

Trying to build an online business?

While most businesses can take months (or years) to start generating income, you can get started right away with beehiiv.

How?

The beehiiv Ad Network.

The Ad Network helps you to create a newsletter and connect with premium brands directly within the platform. By simply sending out your newsletter, you’ll receive regular opportunities from advertisers so you can earn money on repeat.

In this case study, we break down how Brad Kellard is earning semi-passive income with his beehiiv newsletter, The Money Buzz, through beehiiv’s Ad Network.

Let’s dive in!

Why Listen to Me? I’ve generated over $1 million with email and written over 1,000 blog posts. I run Storey Time, a newsletter where I teach people how to become full-time digital writers. Feel free to reach out to me on X anytime!

The Money Buzz Overview

The Money Buzz is a weekly newsletter that offers its readers the “best side hustles and online income opportunities.”

Every Thursday, Brad Kellard, the Co-Founder & CMO of Money Buzz, sends out the newsletter featuring a new side hustle idea you can implement to earn money online through TikTok, digital art, coaching, and more.

Saving Time With a Semi-Passive Income Stream

Kellard started his side hustle newsletter back in September 2023. And just two months after, he began using the beehiiv Ad Network (in November 2023) as a way to earn income from his publication.

We asked Kellard how the Ad Network fits into his business model for his newsletter.

He shared, “The Ad Network is one of several ways we monetize our newsletter. It connects us with quality and relevant sponsors who are looking to reach a targeted audience. This saves us the time and hassle of directly finding and negotiating with advertisers and sponsors ourselves.”

So far, Kellard has been impressed at how easy it is to monetize a beehiiv newsletter with the Ad Network, giving him a flexible, time-saving path to recurring income.

He shared, “Since launching The Money Buzz, beehiiv's Ad Network has made monetizing our newsletter effortless from day one.”

He explained that if he were to go the traditional route and manually hunt down different brands to sponsor his newsletter, it would have taken him a lot of time he doesn’t have.

Kellard continued, “[The Ad Network] connects us with quality sponsors that would've taken significant in-house resources to organize. We can choose sponsorship opportunities that fit our schedule and criteria, ensuring the ads resonate with our audience.”

Since November, The Money Buzz newsletter has accepted placements from a few different sponsors directly through the beehiv Ad Network dashboard.

Kellard shared, "We've had some great sponsors, but the one that stands out most for us was our first official sponsor, The Economist."

He explained how the Ad Network doesn’t limit his options either, but presents a simple way to add on an easy revenue stream. 

Kellard explained, “We still have the freedom to work with our own sponsors directly. For us, it's a no-brainer way to monetize our newsletter and it’s one of the key reasons we choose to run The Money Buzz on beehiiv.

Monetize Your Newsletter With the beehiiv Ad Network

The beehiiv Ad Network is an advertising channel that connects newsletter operators and premium advertisers in a single platform.

The Ad Network, gives you:

• Inbound opportunities

• Premium advertisers

• A seamless process

• Routine payouts

By leveraging the beehiiv Ad Network, Brad Kellard was able to monetize his newsletter in only two months without having to manually connect and negotiate with advertisers.

Want an easy way to monetize your newsletter?

Try the beehiiv Ad Network today.