Newsletters are exploding in popularity. As you’re starting your newsletter you have some decisions to make - some of the most important being, what’s your topic? How are you monetizing? And what newsletter email service will you use?
Today I’m going to help you answer the last question.
The 10 Best Email Newsletter Service Options
- Convert Kit
What Makes an Email Newsletter Service the Best?
You’ll need to consider what features each platform has, its price point, and, crucially, how the platform will allow you to scale.
Most newsletter services will increase pricing with your subscriber count, which can be problematic when trying to grow your newsletter - especially in the pre-revenue stage.
Get to know what features are important to you.
- How does the pricing change as you scale?
- How are you able to personalize the newsletter?
- What design options are there?
- Is it easy for me to use?
- What segmenting options are there?
- How does the service ensure emails are delivered?
Keep these questions in mind while we dive into the options you have to start the next great newsletter.
beehiiv is an all-in-one newsletter service. Never before has a platform executed a full newsletter service at the level of beehiiv - and the best part? beehiiv won’t penalize you for scaling or monetizing your newsletter.
beehiiv is packed with features. The platform comes with all the standard features, including designing, monetizing, and analyzing your newsletter - but beehiiv takes all of this to the next level.
Seamlessly integrate a referral program to help scale your newsletter, take advantage of the premium sponsors in the ad network, and segment your audience using advanced insights.
With a free plan and tools to infinitely scale your newsletter, beehiiv has everything you need to get started with your newsletter today. The beehiiv free plan is extremely generous with up to 2,500 subscribers before moving to a paid plan.
2. Convert Kit
Convert Kit is a marketing platform targeted toward creators. The platform includes landing pages, email sequences, opt-ins, and - of course - newsletters.
Like beehiiv, Convert Kit allows you to A/B test your subject lines, analyze your open rates, and design your newsletter. The platform has all the standard features you would expect from a newsletter service. You’ll need to do some setup with landing pages, sign-up forms, and using 3rd parties for some features, but overall, Convert Kit will allow you to run an effective newsletter.
Convert Kit has free and paid plans. The Convert Kit free plan will last you until 1,000 subscribers are on your list. Paid plans start at $9 for 300 subscribers, $25 a month for 1,000 subscribers, and then scale based on subscribers after that.
Sendinblue offers many services under one roof. They have solutions for email marketing, SMS marketing, and chat. There’s a CRM, landing pages, signup forms, and Facebook ads all integrated as well.
Despite not being a dedicated newsletter platform, Sendinblue offers many of the features you want from your newsletter service: A/B testing, mobile responsiveness, pre-made templates, and a drag-and-drop editor. They also offer the ability to analyze the best send time for your newsletter - which is a neat additional data point to have.
Sendinblue has a free plan, but you won’t be able to send more than 300 emails in a day with the plan. Paid plans start at $25 for up to 20,000 emails per month and then scale after that.
AWeber is an email marketing platform handling your landing pages, newsletter, and email automation in one platform.
AWeber has a unique Canva feature with Canva integrated into the dashboard. They also feature a drag-and-drop builder, deliverability optimization, and analytics to offer a complete set of newsletter features.
The platform is optimized for email marketing, so there are integrations with Etsy, Shopify, and WordPress to handle abandoned cart campaigns and collect emails.
AWeber has a free plan as well - but it’s limited to 500 subscribers. Paid plans start at $16.15 per month and increase with your subscriber count.
Revue is a dedicated newsletter platform owned by Twitter. Because of the affiliation, Revue is aimed at Twitter users.
Like beehiiv, there is an option to have your audience subscribe to your newsletter directly from your tweets. The platform lets you connect your Twitter, Facebook, Medium, Instagram, and more into your newsletter builder. You can then drag and drop your curated content into your newsletter for sending.
The platform is fairly simple otherwise. There are limited options for personalizing your content, but if you’re looking to create a curation focused newsletter Revue might be the option you’re looking for.
Revue is free to use, but it takes 5% of revenue plus processing fees on paid newsletters.
Get a deeper breakdown of Revue vs beehiiv here
The MailerLite platform is an easy-to-use platform for those on a budget with paid plans starting at $9.
MailerLite comes with the standard features you would expect from a newsletter service. One of their unique features, though, is an ecommerce block that is integrated with WooCommerce and Shopify to let you include store items in your newsletter.
Mailerlite is free with some limitations and up to 1,000 subscribers. Plans then start at $9 per month and scale with your subscriber growth.
Mailchimp is a popular email service provider. The platform will also allow you to send newsletters to your subscribers.
Mailchimp is complete with landing pages and sign-up forms like many of the other services on the list. The platform will allow you to automate email campaigns and send targeted emails based on tagged users.
The downside with using Mailchimp for your newsletter is the cap on newsletter sends as you scale up. If you’re thinking of sending a daily newsletter you’ll need to be on the premium plan or you will hit a monthly email send limit.
Mailchimp has a free plan for up to 500 contacts and 2,500 email sends. The paid plans start at $10 a month for up to 5,000 emails sent per month.
Get a deeper breakdown of Mailchimp vs beehiiv here
Substack is a newsletter-focused platform like beehiiv and Revue. They also allow you to start a subscription podcast or include videos.
Substack operates somewhere between a blog and a dedicated newsletter service. Posts are written within the platform interface then published and shared to your subscribers. Your Substack subdomain will host all published newsletters where your readers can also comment on posts to start discussions.
Substack is free to use but charges 10% of revenue for paid newsletters.
Read our breakdown of Substack vs beehiiv here
HubSpot is an all-in-one marketing solution covering nearly everything related to marketing. Automated marketing emails, newsletters, customer relationship management, and a content management system are all included.
The HubSpot platform can be overwhelming, but if you have a wide range of marketing needs HubSpot will take care of most, if not all of them. The platform covers everything you would expect including testing, analytics, and personalization.
The downside to HubSpot is when you start to combine multiple services the price ramps up quickly.
HubSpot has a free plan that allows you to send up to 2,000 emails per month. After that, paid plans start at $45 per month for 1,000 contacts and scales quickly after that.
GetResponse is another email marketing platform. Their solutions come in packages that cover email marketing, marketing automation, and ecommerce marketing.
Their email marketing package includes the ability to send newsletters with landing pages, a website builder, and scheduling. The GetResponse drag-and-drop email creator makes it easy to integrate all the elements you want, including personalized content.
GetResponse offers a free forever plan for up to 500 contacts. Their email marketing starts at $15.58 per month for up to 1,000 contacts. For their entire suite of features, an ecommerce marketing plan will start at $97.58 per month
You can’t go wrong with any of the options on the list above. That said, beehiiv offers an amazing feature set at the best price and won’t penalize you for scaling your subscriber count.
With an amazing free plan allowing you to grow to 2,500 subscribers, what do you have to lose? Sign-up for beehiiv’s free plan here and get started today.