You’re building an audience, publishing consistently, and maybe even monetizing, but do you have a place where it all comes together?
Chances are, you don’t. Your work is scattered across social media channels (Tik-Tok, Instagram reels) or buried in archives.
A personal website changes that. It increases your content’s lifetime value by making it more accessible and discoverable.
Done right, a personal website can even complement your existing channels, helping you grow your audience, deepen trust, and open doors for sponsorships and collaborations.
In this post, we’ll share real examples of creators who’ve done exactly that and learn how to design a standout site using beehiiv’s Website Builder 2.0.
Table of Contents
Why Every Creator Needs a Personal Website
Social media is an incredible tool for building connections, testing ideas, and growing your audience, but it shouldn’t be the only place where your work lives.
A personal website gives you a home base you fully control—one that strengthens your brand, expands your audience, and opens doors to new opportunities.
It Gives Your Work a Permanent Home
A website houses everything you create, from newsletter archives and portfolio projects to client case studies and media features.
Instead of making people scroll through months of social posts, you offer a neatly organized hub that’s easy to explore and reflects your creative endeavors.
It Makes Your Content Easier To Find
You can optimize your website to appear in search results by creating a hierarchical structure, adding meta tags, and using the right keywords. This way, you can reach people actively searching for what you offer.
Your work becomes discoverable through search engines, so even those who have never followed you on social media can find you.
It Puts You in Control of Your Brand and Voice
With your personal site, you’re not boxed in by social platform templates or character limits. You choose the layout, typography, color palette, and copy, so every element tells your story the way you want it told.
Your site is where you can showcase a distinct style that stands out and builds long-term brand recognition.
It Creates More Monetization Opportunities
A website helps you cast a wider net and helps you boost your revenue. You can sell digital products, run paid memberships, or host sponsor placements. You can also decide how each revenue stream is presented and integrated.
How We Chose These Personal Website Examples
At beehiiv, we’re constantly cheering on creators and solopreneurs—watching how they grow their audiences, refine their voice, and evolve their brands.
When we released our Website Builder 2.0, we saw hundreds of users immediately dive in to create (or redesign) their personal sites.
We scoured the internet and handpicked websites that were built or redesigned using beehiiv after the launch. We looked for sites that met the following criteria:
Structured homepage: The homepage is organized in clear sections, with the top fold instantly communicating who the creator is and what visitors can expect from their newsletter.
Smart use of social proof: The site highlights subscriber counts, testimonials, media mentions, or partner logos to build trust and authority.
Clean, accessible design: A thoughtful layout, consistent color palette, and strong visual hierarchy make the site easy to scan and pleasant to browse.
Easy-to-navigate structure: Pages are logically organized, with menus, links, and calls to action that guide visitors deeper into the site and encourage longer engagement.
A strong SEO foundation: The site is optimized for search engines, ranks for relevant keywords, and appears organically in search results.
Targeted and purposeful copy: Headlines and supporting text communicate the benefits for the reader, maintain a consistent voice, and feature standout calls to action.
A custom domain (bonus): Each creator’s site has a custom URL, which makes it more memorable and branded.
The creators behind each site come from different niches, but all of them have one thing in common: their websites work hard. Each site is intentional, focused, and surprisingly creative.
Let’s take a look at some of our best picks.
6 Creative Personal Website Examples (+ Design Ideas To Steal)
Niche: Lifestyle
The moment you land on The B-Side site, you get the sense that it isn’t about any other city guide—it’s a curated experience for the culturally curious.
The homepage leads with a crisp headline and hand-drawn logo, adding a touch of personality. At a glance, you know what the creator does, who it’s for, and what kind of taste level they operate at.
The background image adds more character to the homepage by setting a tone of indulgence, class, and vintage charm, and the call to action (CTA) gets all the attention, which we assume was intentional to make the action clear to the visitors.
What’s especially well done is how The B-Side blends personality with function. Take the “Newsletter Editions” section: the mobile mockups showing “Week Commencing” and “The Monthly Edition” offer both aesthetic appeal and UX clarity.
Readers can instantly visualize what they’re signing up for, which builds trust and eliminates any doubts.
The archive page follows a minimal layout that’s neither too bland nor too overwhelming.
Each thumbnail uses the same textured overlay and distinctive handwritten font, keeping visual identity tight without being repetitive.
We also liked the search bar. It makes browsing less painful.
The B-side site is also optimized for search engines and, thus, shows up for relevant keywords. It also wins bonus points for using a custom domain (bsidelondon.com), which adds polish and long-term brand credibility.
💡 Website Ideas To Steal
Use newsletter preview screenshots as a teaser to show what readers can expect or how it is structured.
Focus on clean and minimal design without compromising on the key message you want to deliver.
Niche: Finance
CFO Secrets made the list because of its unique typography, strategic CTAs, and clever use of social proof. It shows that the creator has put in a lot of effort to turn the website into a well-run operation to grow his audience and keep them engaged.
The top fold checks all the boxes of a strong first impression:
The headline leads with a benefit tailored to the creator’s audience of finance pros: ‘Become a better CFO.’
The creator makes the newsletter stand out by highlighting its uniqueness through phrases like ‘insights from the trenches you won’t find in the textbooks.’
A testimonial banner and subscriber count build credibility and encourage signups.
The archive page is organized into three newsletter types, each with a short description of what subscribers can expect. What we also loved is how the creator has used categories to make browsing easier for the visitors.
The footer is also well executed. It organizes key pages into links and repeats the subscribe option, supported by elements like social proof (50,000+ subscribers), a newsletter preview, and a time commitment (“5 minutes a week”) that communicates the value upfront.
💡 Website Idea To Steal: Use social proof (testimonials, subscriber count) at prominent locations like above the fold, in the footer, right underneath the subscribe button, etc., to catch visitors’ attention at the right moment. |
Niche: Wedding photography
Lensel has one of the most unique and captivating website designs. With black and white colors, the creator creates a minimal but bold design, which makes every image pop.
Since the creator is a photographer, the portrait thumbnail image captures the audience’s attention and makes it hard not to browse the archives or even read some editions.
From a benefit-driven headline to newsletter preview images and portrait thumbnails, the site is brimming with the creator’s intention, creativity, and focus.
The creator also uses a grid-based layout to give a snapshot of different elements like a newsletter archive, a paid subscription CTA, and a newsletter subscription button.
Such a top-level view is great to pique visitors’ interest; and by adding a link, the creator entices them to check out the detailed version.
The website’s navigation is well structured. Top navigation is minimal with a few high-level links (Real Weddings, Newsletters, Lensel Pro Membership, Search, Log in). It reduces the cognitive load and lets visitors explore, but the footer navigation is comprehensive and covers additional needs like advertising, archive, and subscription.
💡 Website Ideas To Steal
Experiment with a grid-based layout to give a top-level view of your website’s content, linking to the standalone page underneath each section.
Keep the color theme monochrome, so graphics (newsletter thumbnails, CTA banners, or email previews) command attention.
Niche: Business
The Playbook is one of the most playful, fun, and creative websites we’ve seen, and this theme fits perfectly with the creator’s audience of founders, builders, and designers.
In merely six words (Behind the Screens: Startups & Design Insights), the message is clear: this is a newsletter built for people obsessed with the how and why behind digital products.
The Playbook navigation banner only has two pages—one to partner with sponsors and the other to partner with creators. It shows that while the subscribe button is to attract subscribers, the two pages focus on generating revenue.
The playful and minimal theme extends to The Playbook’s sponsorship page as well. It shares the key metrics such as number of subscribers, open rate, and click-through rate, giving potential sponsors enough information to make the decision.
Despite having comparatively fewer subscribers, The Playbook’s sponsorship page is a great example of how even small newsletter creators can monetize their newsletter.
A closer look at the homepage makes it evident that the creator has a single goal: to get people to subscribe to the newsletter. A primary CTA just above the fold and its repetition in the footer align with the website's goal.
💡 Website Ideas To Steal
If a playful design portrays your personality and aligns with the kind of content you write, go for it.
Focus on showing the real numbers about email subscribers and engagement rate to get sponsorship opportunities.
Niche: Technology
Have you ever come across a website that makes you think, “These folks know their audience.” Two Dads in Tech is one of them.
The headline and subheading have a straightforward, playful tone. The choice to use “riff” instead of “talk” and the emphasis on “two dads” in red reinforce the creators’ personality.
And instead of a generic “Listen here” CTA button, Two Dads embed an episode list right at the top. Each title is provocative, funny, and snappy, like “Does Eating Chick-fil-A Make You a Bad Person?” — giving visitors an easy entry point, even if they don’t have much context.
What’s interesting is how the creators have focused the website layout on one primary goal: getting visitors to listen to the podcast, which also explains why Two Dads doesn’t use a typical subscribe button under the headline.
The embedded RSS feed reinforces the emphasis on their goal. It lets visitors start listening immediately without switching to Spotify or Apple Music. In case visitors don’t have the time to listen, they can sign up for the podcast update (secondary goal) – very strategic and smart.
The Archive page is nothing short of a masterclass in copywriting. Each title is punchy (and intriguing), and the thumbnails are enticing and distinctly on-brand.
We also give them bonus points for using a custom domain (twodadsintech.com) and keeping their site optimized for search engines.
💡 Website Ideas To Steal
Design your website around one single goal and make it plainly obvious for your audience.
Think about the visitor’s experience and work your way backward to remove friction points and create clarity.
Niche: Design and growth
Kristi’s blog is one of the most personality-filled websites we’ve seen. She leans into bright, bold colors throughout her site, which is a big part of why it stands out.
The homepage is simple, with navigation links to her work, portfolio, and a subscribe button.
The headline is simply her newsletter’s name, paired with a short description of what subscribers can expect – nothing over the top, but it gets the job done.
Kristi has grouped her newsletter posts into categories, each leading to a standalone archive page. This keeps content organized and prevents readers from feeling overwhelmed.
We loved how clean and on-brand her About Me page looks. She shares a small blurb about herself and pairs it with her picture, building trust with her audience.
Overall, Kristi Digital’s site has a clean design with minimal distractions, focusing on key goals like getting subscribers to sign up or exploring her work.
💡 Website Ideas To Steal
Experiment with bold, consistent colors to stand out from the sea of sameness.
If your content spans multiple topics, create categories for better navigation and SEO
How To Launch Your Personal Website in Minutes With beehiiv
As we mentioned earlier, all of the above websites were built using beehiiv’s newest and powerful no-code Website Builder 2.0. It’s flexible enough for beginners, yet packed with tools to help you transform your website into an artwork.
Here’s how you can build a stunning website using beehiiv.
Select the template, set the color theme, and decide the fonts for the heading, subheading, and paragraphs (don’t worry, you can change all of it later). Then, click on ‘Start Builder.’
By default, the builder shows key pages like Home, Subscribe, Testimonials, Archive, and so on. Click on any of these pages and customize the design.
For example, you can change the font style, adjust the border radius, or play around with the color theme.
To change the layout and hierarchy of the page, click on the ‘Layers’ tab. Here you can drag-and-drop elements and see the changes in real-time.
For example, if you want to move the subscribe button from the footer to above the fold, drag it above. It’s that simple.
Once you’re done designing, click on the mobile or desktop icon at the top of the builder to preview the site and check that the design is responsive.
If you’re editing your newsletter edition, beehiiv also shows you how the post will look on the web and in email on both desktop and mobile devices.
Go to preview and choose the version and the device.
To make sure your website is functional, we recommend doing a Draft Site preview. This preview helps you engage with your website as a visitor would. You can spot broken links, non-functional subscribe forms, or unresponsive elements and fix them before you make the site live.
Once you're happy with the preview, hit Publish. Vóila, your site is live.
Start Building a Website That Works While You Create
You don’t need to be a pro designer. You just need a clear vision of what your website should do for you.
Once you know the goal, start putting your raw design ideas into beehiiv’s Website Builder; and soon enough, you’ll have a working layout.
Our curated list of personal website examples and template gallery makes the design process even easier.
