SEO Power Plays’ Newsletter Monetization Success With beehiiv Ad Network

We know that search engine optimization (SEO) is just as much an art form as it is a marketing strategy. With precise key terms, the science behind SEO is that it makes your website more visible in search engine results.

It’s far from keyword stuffing or link building—it’s about creating valuable content, optimizing user experience, and staying ahead of ever-changing algorithms.

Just keeping up with SEO best practices in an ever-changing digital world can feel like a full-time job.

But what if I told you it doesn’t have to feel like that?

Enter the SEO Power Plays newsletter.

In this case study, we will turn our attention to the mastermind behind SEO Power Plays and how this newsletter is helping 11,500+ world-class SEOs, CEOs, Founders, and Marketers strategize their content to boost traffic.

Let’s explore how this SEO guru leveraged beehiiv to supercharge his side hustle.

The Birth of SEO Power Plays

The story starts with Jeremy Moser, CEO of uSERP, a high-authority link-building and SEO strategy company helping SaaS brands grow organic traffic and revenue.

After scaling organic traffic for big-name clients like monday.com by a whopping 1,570% in just three months, the demand for his SEO wisdom skyrocketed.

With a growing following on X (Formerly Twitter)(85k followers) and LinkedIn (33k followers), Jeremy realized he needed a platform he could call his own – SEO Power Plays was conceptualized.

"I realized I would be better off building a platform and community where I have my reader's emails and can't be too impacted by changes in social media algorithms," Jeremy explains.

To get the ball rolling, Jeremy offered a juicy lead magnet: 4+ hours of free video training on his monday.com SEO strategy. This clever move helped him snag his first few thousand subscribers.

“Then I kept sharing SEO strategy and breakdowns and my top resources of the week in a twice-weekly newsletter,” ended Moser.

Leveraging beehiiv's Ad Network

Fast forward to March 2024, and Jeremy's newsletter has become a go-to resource for SEO enthusiasts.

However, running a successful newsletter while managing a thriving agency is no small feat (uSERP is a 50-person SEO agency).

Enter beehiiv's Ad Network—the secret power that's helped Jeremy monetize his newsletter without breaking a sweat.

The beehiiv Ad Network has become an integral part of SEO Power Plays' success story, allowing Jeremy to focus on what he does best – dropping SEO knowledge bombs. 

Moser added during our interview, “My goal is to have the newsletter [SEO Power Plays] be its own revenue generator, as well as bring quality leads to my agency.”

With the amount of time devoted to his main business [uSERP], time is of the essence. Jeremy added, "I don't have the time to reach out manually and fill up my sponsorship calendar," he admits.

The beehiiv Ad Network has been a lifesaver, taking the grunt work out of securing sponsorships and creating ad content.

"The beehiiv Ad Network makes what would take me at least 10+ hours per week to do down to 2 minutes a week," Jeremy raves. 

"I just look at my offers, pick the ones I like, set a date, and choose the ad creative and copy I want from a list of options."

Quality Partnerships Business Model

But it's not just about saving time.

Jeremy emphasizes the importance of maintaining trust with his audience by partnering with brands that align with his readers' interests.

beehiiv Ad Network has helped him achieve this balance, allowing him to handpick advertisers that resonate with his SEO-focused community.

When asked about his favorite advertiser, Jeremy doesn't hesitate to say, "HubSpot."

Jeremy's business model for SEO Power Plays is twofold: generate revenue and attract quality leads for his agency.

The beehiiv Ad Network has become an integral part of this strategy, providing a steady stream of income without compromising the newsletter's integrity.

"I get a good estimate of how much I'll earn from a placement so I can pick and choose the best fit," Jeremy notes. This transparency allows him to make informed decisions about which partnerships to pursue.

Why Trust The Author: Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Linda is a marketing consultant who helps small businesses create compelling brand stories.

Looking to the Future

Jeremy is committed to providing his readers with valuable resources while continuing to monetize his newsletter effectively.

Jeremy's experience with the beehiiv Ad Network is a testament to its effectiveness for busy newsletter creators.

By streamlining the sponsorship process and connecting publishers with relevant advertisers, beehiiv has helped Jeremy turn his side project into a thriving business venture.

As he puts it, "Sponsorships are a huge monetization strategy for my newsletter, but I don't have time to spend hours per week trying to sell sponsorships and building out the ad creative and copy. beehiiv Ad Network makes it all possible."

Unlock your newsletter’s earning potential!

beehiiv provides all the necessary tools you need to launch your newsletter, build your audience, and tap into a premium ad network.

Start your journey today and turn your passion into a thriving newsletter business!