Run Your Newsletter Ad Operations Like a Pro

Table of Contents

• Resources Mentioned 📚

• Timestamps

  • Q&A Session 🙋‍♂️

Resources Mentioned 📚

• CPM Ad Deals

• beehiiv Ad Network for Publishers

• beehiiv Ad Network for Advertisers

Timestamps

Getting Started 👇
00:00 - Introduction
00:51 - What we'll be covering
01:33 - The beehiiv Ad Network

How Newsletter Advertising Works for Advertisers 📈
02:35 - An advertiser's dream: Trust & Context
04:34 - Measuring success with the ad network
05:51 - Understanding an advertiser's perspective

How Hubspot is using beehiiv's Ad Network 💸 
07:49 - Introducing Hubspot's Senior Marketing Manager
08:28 - How HubSpot started using newsletter ads
09:05 - Why newsletter ads are very effective
10:21 - The difference between newsletter and podcast ads
13:23 - Any strategies for deploying newsletter ads based on frequency?
15:43 - What is HubSpot advertising with newsletter ads?

How to Monetize Your Newsletter with the beehiiv Ad Network 💰 
17:40 - Introduction
18:22 - Always opt-in, no lock-in ad opportunities
19:43 - Receiving an ad opportunity
20:45 - Including an ad in your newsletter
21:37 - Ad reporting and getting paid
22:25 - Ad creative types & options
24:36 - Best practices for newsletter ads
26:49 - Introducing CPM ad deals
28:23 - FAQs and References

Q&A Session 🙋‍♂️

30:03 - Can you be an advertiser and publisher with beehiiv?
30:43 - How can I attract a wider variety of advertisers?
31:44 - Can you bring in your own ads that are not a part of the beehiiv Ad Network?
32:20 - How do you recommend users bring in their own advertisers?
33:41 - What's coming soon to the beehiiv Ad Network?
36:09 - Is display advertising coming to beehiiv?
36:47 - What's the appropriate list size to start advertising in your newsletter?
38:40 - Closing remarks