Create a High-Converting Real Estate Newsletter

If a real estate email marketing campaign isn’t your top priority right now, we get it.

In recent years, low inventory and higher interest rates have meant fewer opportunities and greater competition.

Email could be your new secret weapon. A real estate email newsletter can set you apart from competing realtors and brokerages.

Let’s get into some common questions about email marketing campaigns.

Why Trust Us? All beehiiv writers are carefully vetted for their knowledge and experience. Jacob Bear has written email marketing campaigns for real estate brokerages in five states and was recently named a Top Copywriting Voice by LinkedIn.

Is Email Marketing Effective in Real Estate?

In a study last year, Get Response found that real estate newsletter open rates and engagements increased almost 5% during COVID and stayed there after the pandemic.

But do these numbers translate into dollars?

What Is the ROI of Email Marketing for Real Estate?

Studies show that email marketing campaigns generate an average Return On Investment (ROI) of $36 in revenue for every $1 spent. And real estate is not average.

When someone wants to buy a home, they will look at photos of homes. Likewise, sellers want to see the latest home prices.

If you offer this information in an email marketing campaign, your potential clients will open it for the entertainment value alone.

How Do You Create an Email Marketing Campaign in Real Estate?

Real estate clients are used to the crisp, beautiful layouts they see on websites such as Zillow.

So be sure to start with an email template that matches this aesthetic. Integrate your campaigns with your MLS to show homes for sale in your area.

Once you’ve nailed down the layout, here are some other tips:

• Personalize. Address readers by name in your emails. Use the information in your database to send out special emails to clients on their birthdays, the anniversary of buying a home, and other special occasions.

• Report on industry news that impacts homeowners, buyers, and sellers. Become a thought leader by adding your take on the current situation.

• Optimize your email campaigns for deliverability.

• Keep it simple. Don’t use more than one Call To Action in your email.

• Use dynamic content. There’s no need to rely on text and pictures alone. Surveys, videos, and interactive content all have a place.

What Are the Best Real Estate Newsletters?

We wanted to give you some examples of email newsletters produced by real agents and brokerages.

Currently, it’s hard to find good examples, that show how much opportunity there is. For some inspiring real estate newsletter examples, check out these:

The Just Sold Report

The Tallahassee Real Estate Newsletter

The Blueprint

We hope your real estate email marketing campaigns will be on this list soon!

How Do I Create a Mass Marketing Email?

When you’re using an email service provider such as beehiiv, it’s easy to create a mass marketing email.

However, regarding an email marketing campaign in real estate, you’re much better off using analytics and segmenting your list.

Fortunately, we’ve got the tools you need to accomplish this.

How Do I Create a Custom Email Newsletter?

Let’s make it easy to carry out all the tips and tactics we’ve just given you.

The beehiiv platform gives you responsive templates that are beautiful and easy to customize. You get advanced analytics and the ability to personalize your emails with custom merge tags.

Our email service comes with a dedicated website where all of your campaigns are automatically republished. This gives you a big SEO advantage that can help you recruit more subscribers.

Unlike most email service providers, beehiiv has a suite of tools and programs to grow your newsletter. Magic links make it easy to sign up from social media. Other beehiiv creators can recommend your newsletter to readers who might be a good fit, and our referral feature is one of the best.

Creating a custom email newsletter for real estate is complex. But one choice should be simple for you. Start a beehiiv real estate email newsletter today.