You open your laptop.

Your newsletter is supposed to go out in two hours and you haven’t written a word. Cue the content panic.

I know the feeling. .

When I started my newsletter in October 2024 I was a frequent flier - that is, I flew by the seat of my pants too often to count. 

I never missed a single week, but I was harried, stressed, and over-caffeinated. I wrote last-minute more often than not. (Once, from the corner of a random airport just an hour before sending.) 

But now? Most weeks, I have 3-4 newsletters written and scheduled in advance.

Imagine this instead:

You log into beehiiv. 

Four issues are ready to go, analytics are looking solid, your coffee’s still hot. 

You get on with your day.

No panic; just progress. That’s what pre-planning a month’s worth of newsletter content gives you.

With beehiiv, you can batch, schedule, and automate, all in one place, no extra tools, no last-minute scramble.

Whether you send once a week or five times a week, this is your step-by-step playbook for building a system that works.

If you’re publishing on the fly every week, it’s only a matter of time before you hit a wall. Planning changes that.

When you plan ahead, you can:

It’s easier said than done (or you’d have done it already). But a short, simple framework is all you need. Here’s mine. 

Start with a structure that is easy to replicate. This way, every time you sit down to write, you already know what the format looks like.

Here is a basic example for a weekly newsletter:

Save this framework as a template inside beehiiv so you don’t need to start from scratch each time.

If you send more frequently, you can break down topics by day. For example, Monday could be a roundup, Wednesday a deep dive, Friday a community feature.

Need help planning content? 

Check out this 30 day content planner I made that can help you create a custom content plan based on your niche and audience size.

Block out a 30 to 45 minute window and write down every topic you’ve been meaning to cover.

Not sure where to start? Use your:

You only need four to eight strong ideas to build a month’s worth of content. Once you have them, map them to the weeks ahead using a content calendar in Notion, Google Sheets, or directly in your beehiiv drafts (my top choice).

Writing one newsletter at a time works for a while, but it is not sustainable long term. (I’ve been there, remember?) 

Batching helps you stay ahead. Instead of writing one email every week, try drafting two or three in a single sitting. 

Personally, I write the first drafts of 2-3 emails in a single sitting. I might spend weeks editing those drafts for perfection – but only I have the time to aim for perfection because I batched ahead.

Batching isn’t just about time management, either. It allows you to get into a writing flow so the words come easier – and you can avoid the weekly scramble.

Inside beehiiv, you can:

This process has literally saved me hours of work each week.

Why Trust Me: I’ve spent the last 7+ years deep in the content world and the past two building and scaling content at beehiiv, one of the fastest-growing platforms for creators and publishers. I’ve always been obsessed with the creator economy, newsletters, and the systems that drive real growth.

Once your newsletters are drafted, schedule them all inside beehiiv. No external tools or manual reminders required.

To schedule a post:

Repeat until your entire month is set. You can still edit any post up to the moment it goes live.

Pro Tip: If your audience is international, use beehiiv’s time zone scheduling to hit the inbox at the right moment.

beehiiv’s automation tools are powerful and simple to use. You can run email sequences and onboarding flows that complement your regular newsletter.

Here are some ideas for automation:

When you pair scheduled newsletters with automation, you create an email engine that runs in the background while you focus on content and growth.

On Grow and Scale plans, beehiiv lets you fully manage these workflows from inside your dashboard.

The best content planning systems include room for iteration. After you publish a few cycles of newsletters, review the data and refine your approach.

Inside beehiiv, check your:

Use that insight to test new subject lines, revise your content structure, or double down on the formats your readers love most.

beehiiv makes this easy with real time analytics, heatmaps, and exportable data.

When Shaan Puri launched Milk Road, he built a daily crypto newsletter from scratch and scaled it to over 250,000 subscribers in under a year. 

All on beehiiv.

The Milk Road team used a simple repeatable format, scheduled content ahead of time, and leaned on beehiiv’s native tools for growth and engagement.

They didn’t need a content agency or complicated workflows; they just used what beehiiv provides out of the box. And they sold the newsletter for seven figures.

Read the full Milk Road case study.

You don’t need to reinvent your process every week. With beehiiv, you can plan your newsletter calendar once, write in batches, and schedule everything with time to spare.

It’s a smarter way to publish – but, more importantly, it frees you up to focus on what really matters: growing your audience, building your business, and creating great content.

Start with one month. Get your content lined up. Schedule it all. Then scale.

Use my framework, make it your own, and take a sigh of relief. This is your last day writing last-minute.

Ready to plan smarter and grow faster?
Sign up for beehiiv today.