The Best Pet Store Email Templates to Grow Your Sales

As of 2024, 66% of U.S. households, or 86.9 million homes, own a pet. This marks an increase from 56% in 1988.

This growing bond between people and their pets means that as a pet store owner, you’re not just in the business of selling products; you’re building connections with customers who see their pets as family.

Your email newsletter is more than just a promotional tool—it’s a way to engage, educate, and entertain your audience, creating a loyal community of pet lovers. 

With the right templates, your newsletter can drive sales and deepen customer relationships.

In this guide, we’ll explore three pet store newsletter templates that can help you do just that.

1. The New Product Spotlight Template

Pet owners want the best for their animals. 

With this template, you can share new in-store/online arrivals, like the latest in premium pet food, eco-friendly toys, or accessories like new leashes.

Here’s an email example from Fable introducing their dual-function crates for pets:

Why it works:

• They have shared a high-quality image of their new product with short, punchy descriptions.

• Include a “Shop Now” CTA that leads straight to the product page.

• Below the fold, they also added the story behind this new product and why it should matter to their customers.

Pro Tip: Add a personalized intro, like “Hey [Name], we just got in some new goodies for [Pet Name]!” to make it feel tailored.

2. The Pet Care Tips Template

One of the easiest ways to build long-term loyalty is by offering real value—and what better way than through helpful pet care advice?

Whether it’s grooming, training, or nutrition, pet owners appreciate content that helps them become better pet parents. 

I really enjoyed this email from Finn—not only did they offer tips, but they even included a curated Spotify playlist to help keep dogs calm. While it’s a promotional email for their “calming aid,” it also provides useful advice for getting through the 4th of July. It’s a great example of how you could approach emails for your pet store by combining value with promotion.

Why it Works:

• Educational content is always a win. Here, Smalls shares how their recipes are all made with human-grade ingredients plus are high in protein. You can also share seasonal tips (e.g., “How to Keep Your Dog Cool This Summer”) that are relevant and actionable.

• You can incorporate links to blog posts, videos, or product pages that tie in with the advice you’re offering.

• “Get my sampler” is a great call to action and an easy ask. You can end with a CTA like “Explore Our Pet Care Collection” to subtly drive traffic back to your store.

Pro Tip: Use a recurring theme like “Tip of the Month” to give your newsletter a structured feel and keep readers coming back for more.

3. The Flash Sale Template

When you need to clear inventory or give sales a quick boost, a flash sale is your best friend. This template is designed to create urgency and drive immediate action.

Why it Works:

• Clear, bold headlines like “24-Hour Flash Sale” grab attention immediately.

• Include a countdown timer to create a sense of urgency.

• Use large CTA buttons like “Shop the Sale Now” to guide readers directly to your sale section.

Pro Tip: Send a reminder email as the clock ticks down, saying something like “Last Chance! Only 4 Hours Left to Save!”

Real-World Pet Store Newsletter Inspirations

1. Chewy – The Personalized Approach

Chewy is known for its custom email campaigns.

Their newsletters often have:

• Pet product ideas that match what you bought before (like personalized pet food choices).

• Birthday emails for pets which can include special deals and discounts.

• Promotions made just for each subscriber’s shopping preferences. These come with friendly and warm messages.

2. BarkBox – Entertaining and Engaging Content

BarkBox uses humor and content made by the community in their emails.

• Themed product announcements that are fun and exciting, often linked to monthly subscription boxes.

• Pet lifestyle tips and fun stories that inspire interaction and visits.

• Bold and quirky visuals along with words that connect with pet owners’ fun side.

3. Petco – Expert Advice and Education

Petco’s newsletters focus on teaching. They position themselves as a go-to source for pet care information.

• Pet care tips about grooming, health, and nutrition.

• Guides for different seasons, like “Winter Safety Tips for Pets” or “Pet Summer Essentials.”

• Product highlights that connect to detailed guides or blog posts encourage sales gently without being too forceful.

Why Trust Me: I have been a part of the beehiiv content team for two years now which has given me immense knowledge about growing and scaling email lists.

Final Thoughts on The Best Pet Store Email Templates

If you run a pet store, a good email strategy is key for reaching your customers and increasing sales.

The right templates can help you connect better with your customers. 

This is true whether you are introducing new products, sharing tips from experts, highlighting your customers, or starting a quick sale. Good templates keep your customers interested and ready to support your business.

With beehiiv’s easy design tools, you can make great newsletters in just a few minutes. It doesn’t matter if you’re new or want to improve your email marketing plan. 

Are you set to improve your email marketing? Sign up for beehiiv today. 

Create newsletters that your customers and their pets will enjoy!