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Tips & Templates for Crafting the Perfect Gym Newsletter
Discover Clever & Funny Gym Newsletter Templates for Maximum Impact
Kanishka Kumawat
September 29th, 2024
My local gym organizes a yoga class every week and has a WhatsApp community of over 500 members where we receive weekly updates on maintenance schedules and more.
I love this for so many reasons, but the sense of community it fosters is the main one.
As Arnold says, “Above all else, the gym is a community and we are all working just to be a little better every day!”
Now, imagine receiving a newsletter that not only informs you about the latest class schedules but also provides expert fitness tips, and even includes a fun workout challenge for the month.
A well-crafted gym newsletter can significantly boost member engagement and motivation.
Whether you’re looking to deliver updates, share fitness tips, or boost engagement, kickstart your gym newsletter with this guide and templates!
Table of Contents
Tips for Coming up With Gym Newsletters
Having a local newsletter is a high-leverage growth strategy since it helps you connect with people around you with similar experiences.
Before diving into templates, let's cover some foundational content tips to keep in mind for creating effective gym newsletters:
1. Know Your Audience: Tailor your content to the interests and needs of your gym members. There are the early risers and the late-night gym goers. The idea is to create content that aligns with everyone.
2. Keep It Short and Sweet: Respect your readers' time by keeping your newsletters concise and focused. Writing for clarity and brevity surely helps keep up the engagement.
3. Use Visuals: Incorporate images, videos, and infographics to make your newsletter visually appealing and engaging. It could be as simple as GIFs, memes, or even workout YouTube videos.
4. Include a Call-to-Action (CTA): Encourage your readers to take action, be it signing up for a yoga class, taking up a weekly workout challenge, or following your gym's social media.
5. Personalize Your Content: Use your members' names and segment your email list to send targeted content that resonates with different groups.
What Should Be Included in a Gym Newsletter?
For an engaged gym newsletter to go beyond announcements— use it as a tool to educate, motivate, and build a strong community.
At its core, your newsletter should include essential updates like class schedules, new sessions, and any changes to timing or availability, ensuring your members are always in the loop. But to truly engage your audience, you need to provide more than just logistical information.
Try featuring upcoming events and special promotions to keep the momentum going. It could be a new challenge, a workshop with a guest instructor, or a charity event – these announcements create anticipation and encourage participation.
How Do I Start Gym Content?
Starting gym content creation can seem like a daunting task, but with the right approach, it becomes an exciting opportunity to connect with your customers.
Once you have a clear picture of your audience, setting clear goals is essential. Whether you’re aiming to increase member sign-ups, boost class attendance, or simply build a stronger sense of community, these goals will guide your content strategy and ensure every piece of content serves a purpose.
With your audience and goals in mind, start by creating foundational content that covers the basics, such as workout tips, nutrition advice, and gym updates. These are the staples that every member finds valuable, no matter their fitness level.
As you build out your content, don’t shy away from storytelling—sharing real-life success stories from your members can create relatable and motivating content that resonates deeply with your audience.
These 15 content ideas and templates can help you build your initial content strategy for your gym newsletter.
The best part is you can also take inspiration from these, and build your overall content strategy to include socials as well as the newsletter.
1. Monthly Progress Reports
Subject Line: [Gym Name] Monthly Progress Report- See Your Achievements!
Header: Monthly Progress Report
Introduction: Highlight the purpose of the report and what members can expect.
Section 1: Daily streak of showing up at the gym.
Section 2: Gymwide statistics (e.g. new equipments, personal trainers who joined recently).
Section 3: Upcoming challenges.
Conclusion: Call-to-action to follow gym’s social media accounts.
2. Fitness Tips and Tricks
Subject Line: [Gym Name] Fitness Tips- Maximize Your Workouts!
Header: Fitness Tips and Tricks
Introduction: Brief overview of the tips covered in the newsletter.
Section 1: Workout tips (e.g., form, technique).
Section 2: Nutrition advice (e.g., pre/post workout meals).
Section 3: Recovery tips (e.g., stretching, rest).
Conclusion: Encourage members to implement the tips and link to related resources.
3. Class Schedules and Updates
Subject Line: [Gym Name] Class Schedule- New Sessions Added!
Header: Class Schedules and Updates
Introduction: Announce new classes or schedule changes.
Section 1: Weekly class schedule with descriptions.
Section 2: Special events or workshops.
Section 3: Instructor highlights.
Conclusion: Call-to-action to book classes or sign up for events.
4. Health and Wellness Articles
Subject Line: [Gym Name] Health and Wellness- Your Guide to a Balanced Life
Header: Health and Wellness
Introduction: Overview of the article topics.
Section 1: Physical health tips (e.g., exercise routines).
Section 2: Mental health advice (e.g., stress management).
Section 3: Nutritional guidance.
Conclusion: Link to additional resources and invite feedback.
5. Equipment Updates
Subject Line: [Gym Name] Equipment Updates- New Gear Available!
Header: Equipment Updates
Introduction: Highlight new equipment or upgrades.
Section 1: Description of new equipment with photos.
Section 2: Usage tips and best practices.
Section 3: Member testimonials or reviews.
Conclusion: Call-to-action to try the new equipment.
6. Promotions and Offers
Subject Line: [Gym Name] Special Offers- Don't Miss Out!
Header: Promotions and Offers
Introduction: Announce the special offers available.
Section 1: Details of each promotion (e.g., discounts, free trials).
Section 2: How to redeem the offers.
Section 3: Testimonials from members who benefited from past promotions.
Conclusion: Urgent call-to-action to take advantage of the offers.
7. Expert Interviews
Subject Line: [Gym Name] Expert Interview- Insights from [Expert Name]
Header: Expert Interview
Introduction: Introduce the expert and the topic of discussion.
Section 1: Background of the expert (photo, credentials).
Section 2: Q&A format interview with key takeaways.
Section 3: Expert’s tips and recommendations.
Conclusion: Call-to-action to apply the expert’s advice and link to related content.
8. Event Recaps
Subject Line: [Gym Name] Event Recap- Highlights from [Event Name]
Header: Event Recap
Introduction: Overview of the event and its purpose.
Section 1: Highlights and key moments with photos.
Section 2: Testimonials from attendees.
Section 3: Announcements of upcoming events.
Conclusion: Encourage members to participate in future events.
9. Workout of the Week
Subject Line: [Gym Name] Workout of the Week- Try This New Routine!
Header: Workout of the Week
Introduction: Brief overview of the workout.
Section 1: Detailed workout plan with instructions.
Section 2: Benefits and targeted muscle groups.
Section 3: Member testimonials or results.
Conclusion: Call-to-action to try the workout and share feedback.
10. Recipe Workshop Corner
Subject Line: [Gym Name] Recipe Workshop Corner-Healthy and Delicious!
Header: Recipe Corner
Introduction: Introduce the workshop, guest and event details
Section 1: Topic of discussion.
Section 2: Stepbystep cooking instructions.
Section 3: Nutritional information and benefits.
Conclusion: Encourage members to attend the workshop.
11. Fitness Challenges
Subject Line: [Gym Name] Fitness Challenge- Join Now and Win!
Header: Fitness Challenge
Introduction: Overview of the challenge.
Section 1: Challenge rules and objectives.
Section 2: Tips for success.
Section 3: Rewards and incentives.
Conclusion: Call-to-action to sign up for the challenge.
12. Mindfulness and Meditation
Subject Line: [Gym Name] Mindfulness Tips- Find Your Inner Peace
Header: Mindfulness and Meditation
Introduction: Importance of mindfulness in fitness.
Section 1: Tips for incorporating mindfulness into workouts.
Section 2: Simple meditation exercises.
Section 3: Member experiences and benefits.
Conclusion: Encourage members to practice mindfulness and share their stories.
13. Fitness Myth Busters
Subject Line: [Gym Name] Fitness Myths Busted!
Header: Fitness Myth Busters
Introduction: Importance of debunking fitness myths.
Section 1: Common fitness myths and facts.
Section 2: Scientific evidence and expert opinions.
Section 3: Member experiences and corrections.
Conclusion: Encourage members to share any myths they’ve heard.
14. Seasonal Fitness Tips
Subject Line: [Gym Name] Seasonal Fitness Tips- Stay Active YearRound!
Header: Seasonal Fitness Tips
Introduction: Importance of adapting workouts to seasons.
Section 1: Spring fitness tips.
Section 2: Summer fitness tips.
Section 3: Fall and winter fitness tips.
Conclusion: Encourage members to stay active and share their seasonal workout tips.
15. Community Events
Subject Line: [Gym Name] Community Events- Get Involved!
Header: Community Events
Introduction: Overview of upcoming community events.
Section 1: Event details and schedules.
Section 2: Benefits of participating in community events.
Section 3: Photos and testimonials from past events.
Conclusion: Call-to-action to sign up for upcoming events.
Creating engaging gym newsletters can be a part of your overall marketing strategy – when done right.
With these tips and templates, you can keep your gym community informed, motivated, and excited about their fitness journey.
Remember to tailor your content to your audience, keep it concise, and always include a call-to-action.
Ready to elevate your gym's communication game?
Sign up for beehiiv today and access a wide range of tools and templates to create the perfect gym newsletter.
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