Driving Engagement With Your Newsletter Introduction Email

Now that you have subscribers to your email newsletter, it's time to increase engagement and make a lasting impression with a powerful introduction.

An effective introduction should be attention-grabbing, informative, and entertaining, while also providing value to the reader. It should clearly show readers why they're getting something worthwhile out of subscribing to your newsletter.

Your newsletter introduction is critical to keeping subscribers interested in what you have to say. After they subscribe and get their first email from you, you only have a few seconds to engage your reader.

Ensure you set the tone for your content and give readers a taste of what's coming in future emails or newsletters.

To help you increase engagement with your email newsletter introduction, we've compiled a list of our top tips, plus some catchy newsletter introduction examples for inspiration.

Subject Lines Matter

Use an attention-grabbing subject line to ensure your readers don't click away before they even start reading.

To ensure your subscribers are engaged and paying attention to your words, starting with a catchy subject line is a great way to grab their attention. You can make an impact quickly with a captivating statement, or even an interesting fact that will ensure your readers don't skip your email.

If you are stuck trying to come up with a catchy newsletter subject line, here are fantastic examples of subject lines you can use to increase your engagement today.

Another way to increase your engagement with your subject lines is by giving your readers something to relate to. Get them emotionally invested in what you have to say.

One of the best newsletter introduction examples is creating an engaging story to captivate your audience. It doesn't have to be long or complicated; just give your readers something they can connect with emotionally.

Stories are powerful storytelling tools that can help keep people engaged and interested in whatever topic you're discussing in your newsletter. Here is a great example of how Chris Orzechowski introduces himself to readers with a subject line relating to Star Wars.

Keep It Short

No one wants to read a novel (at least, not in their inbox), so get to the point and be concise. Capturing a reader's attention quickly keeps them engaged while reading a newsletter.

Writing briefly, therefore, is an important skill to master that will ensure your readers stay with you until the end of your piece. Crafting short and sweet sentence-long descriptions can be more powerful than attempting to fit too much into one sentence and adding window dressing that just gets in the way.

Pare down the text to what is essential for effectively hitting the salient points and getting your point across. Remember that communication should always come first. If readers need help understanding what you are trying to say, then it doesn't matter how pretty it looks on the page!

Josh Kaufman, the author of The Personal MBA, sent a short but engaging email to all their new readers in 2017 to keep them engaged with previous content:

Get Into the Primary Inbox

Building a strong sender reputation is one of the most important steps to ensure your emails end up in your recipients' primary inboxes. This means creating high-quality content, encouraging engagement, avoiding spammy words or phrases, and regularly monitoring your sender score.

With a strong sender reputation, ISPs are more likely to trust your messages and deliver them directly to the primary inbox. With beehiiv, you are a step ahead of the competition in terms of reputation. So take advantage and sign up today!

Additionally, be sure to use verified domains and authenticated mailing systems so ISPs know they can trust where the message is coming from and who sent it.

You can ask readers directly to add you as a contact so you can arrive in their primary inbox.

It could look something like this:

"Do you want to ensure you never miss out on my latest updates? Add me to your primary inbox! This will ensure that all of the important messages I send out don't end up in your spam folder or get overlooked.

To do this, go into your email settings and add my address to the list of accounts in your primary inbox. Doing this will guarantee that nothing falls through the cracks, so remember to add me today!"

Shane from Farnam Street got into my primary inbox just because he asked for it and made it easy for me. Here is how he did it:

Second Chances

Reactivating old subscribers is a great way to keep your subscriber list healthy and growing.

The key to success lies in designing personalized campaigns that draw them back in. Using your data on their preferences, you can craft messages tailored specifically to them, reminding them of what they loved about your product or service in the first place.

These recovery campaigns could come in emails, direct mailers, or even targeted ads through social media and other platforms. By reaching out with content that resonates, you'll be able to re-engage inactive subscribers within a short amount of time.

To maximize results, it's best to create multiple recovery campaigns targeting different facets of inactive subscribers. For example, you can create separate campaigns for subscribers who last logged into your product in three months, six months, or longer.

The sooner you reach out to them with a personalized message that speaks to their needs, the better your chance of getting them back on board.

By proactively addressing inactive subscribers and creating recovery campaigns tailored specifically to them, you can keep your subscriber list healthy and growing. With some creativity and effort, these efforts can pay off tenfold in terms of long-term engagement from old customers.

Invite Them to Chat With You

Once you have new subscribers, it is important to engage with them. An effective way of doing this is by inviting your new subscribers to contact you directly via email or by submitting questions.

This will help build relationships and allow you to gain insights into the needs of your audience. It can also allow you to address any concerns they may have about your business or product offerings.

By actively engaging with your new subscribers, it shows that you value their feedback and are willing to take the time to listen and respond.

Creating meaningful conversations with your new subscribers can be a great way to foster loyalty and trust in your brand.

Asking open-ended questions or providing an incentive for those who reach out encourages meaningful dialogues between yourself and your audience.

Taking a few moments to personalize each response will also show your subscribers that you appreciate their interest and are willing to go the extra mile for them. Remember to thank them for contacting you as well!

Engaging with your new subscribers actively helps convert more of these leads into customers over time.

It also builds relationships between you and your audience, which can be beneficial in the long run. So don't hesitate to invite new subscribers to reach out and start a conversation.

Jasper Polak surprised me with this invitation when I subscribed to his email newsletter:

Introduction To Newsletter (Closing Thoughts)

Let’s summarize. When you are crafting your introduction email, have in mind the following:

1) Subject lines matter–a lot. Make sure that yours are clear and concise.

2) Keep it short. Long introduction emails are more likely to confuse than initiate the reader.

3) Get into the Primary inbox. Invite them to move you to their primary inbox.

4) Take advantage of second chances. If new subscribers don't open your emails, re-send another introduction after making any necessary edits or changes. This could work with inactive readers, too!

5) Finally, remember to invite them to chat with you. This can help develop a better relationship and foster further communication between both parties.

By crafting an email introduction covering these essential points, you will be well on your way to creating a successful introduction email campaign leading to more engagement.

With beehiiv you can create, personalize, custom, and measure your introduction emails. Sign up now.