MailPoet vs TinyEmail vs beehiiv

If you’re just starting out as a newsletter creator, it’s important to choose the right tool. You’ll hear this repeated over and over again by people who are trying to get you to use their tool. It’s critical that you cut through the noise and choose the best email platform for your needs.

That being said, what’s the best email platform for creators and businesses? 

The easy answer? The one with the features you need. 

No email platform is perfect for every creator. Each sender on the market offers different integrations, plug-ins, and ways to monetize. 

Today, we’ll be comparing three very different email senders to help you make the best choice for your unique needs. Mailpoet (a software that integrates with WordPress) TinyEmail (a software that blends seamlessly with Shopify) and beehiiv (an email sender designed to help creators grow their newsletters). 

Key Takeaways: 

• TinyEmail and MailPoet are kings of their own small niches, but beehiiv has everything that someone starting out needs 

• beehiiv has best-in-class features to grow a newsletter

• All three of these email senders are approachable and will get the job done

Why Listen to Me? 

I’ve tested and worked within almost every email sender on the market in my years as a copywriter. You can connect with me on LinkedIn here.

Table of Contents

• MailPoet vs TinyEmail vs beehiiv

  • Key Takeaways: 

  • Why Listen to Me? 

  • beehiiv Overview

    • Advanced Analytics for Audience Insights

    • Effortless Subscriber Growth Tools

    • Innovative Monetization Features

    • How to Get Started with beehiiv

    • Is it easy to switch from MailPoet to beehiiv?

  • MailPoet Overview

    • MailPoet Features

  • TinyEmail Overview

    • TinyEmail Features

  • MailPoet vs TinyEmail vs beehiiv: Ease of Use and Intuitive Design

    • MailPoet

    • TinyEmail

    • beehiiv

  • MailPoet vs TinyEmail vs beehiiv: Customization and Design Flexibility

  • Final Thoughts

beehiiv Overview

beehiiv is a platform designed specifically for newsletter creators. It offers several unique options for growing and monetizing email lists.

beehiiv focuses on providing a seamless experience for creators and their audiences. It helps users manage their newsletters and leverage best-in-class features for growth and monetization.

It's jet fuel for growing a newsletter. If you're setting out as a digital entrepreneur, you want a community of interested people, not just subscribers. That's what beehiiv is set up to deliver. Here are the features you can leverage when you use beehiiv: 

Advanced Analytics for Audience Insights

You want to build a community, not just a list of subscribers, and to do that, you need great data.

beehiiv provides best-in-class analytics tools to give creators deep insights into their audience's behavior and engagement. Features include:

• 3D Analytics: Detailed analytics to understand audience behavior over time. 3D analytics will help you analyze how your most engaged subscribers are behaving so you can make the best choice for your business.

• Segmentation: beehiiv's segmentation engine allows you to segment your audience based on our recommendations or pre-set behaviors you decide. It's the perfect way to dip your toes in if you're unfamiliar with segmenting for greater engagement!

• Polls and Surveys: beehiiv's In-email polls and web surveys help you collect the data and insights you need to serve your customers.

Compared to competitors, beehiiv's analytics are a home run. They offer more depth and make it easy to draw actionable insights from them. It makes sense. After all, beehiiv was built by newsletter people, for newsletter people.

While other platforms only offer basic metrics, beehiiv goes further to help creators better cater to their audience's needs. 

Effortless Subscriber Growth Tools

beehiiv has some unique tools to help creators continuously find more subscribers, like:

• Referral Program: This feature encourages newsletter readers to refer others, incentivizing your most engaged subscribers to help your newsletter grow.

• Boosts: Leverage other newsletters to promote content and attract new subscribers.

• Popups and Gating: Convert web visitors into subscribers with customizable popup forms.

• Magic Links: Allow interested people to one-click subscribe, without entering their email.

If you're writing a newsletter, you're likely passionate about what you're creating. You shouldn't have to get stuck in the weeds of growth. beehiiv automates the tedious parts so you can do the fun things! 

Innovative Monetization Features

beehiiv offers quite a few creative ways to monetize newsletters that aren't available on most other platforms, like:

• Ad Network: Monetize newsletters with ads from renowned brands without leaving beehiiv. It's plug-and-play, baby!

• Premium Subscriptions: Lock premium content behind a paywall for your most engaged subscribers.

• Boosts: Yes, I know I mentioned boosts above. But it works both ways! Boosts allows you to generate passive income by recommending other newsletters as well.

Most of these growth tools for newsletters are either best-in-class at beehiiv or literally only exist here. If you're looking to launch and scale a profitable newsletter, there's no better place. 

How to Get Started with beehiiv

Getting started with beehiiv is straightforward and intuitive. Follow these steps to set up your account and begin crafting compelling newsletters (today, if you want). 

The steps are listed below, but if you'd rather watch a video to guide you through it, here it is: 

1. Sign Up for beehiiv

   Visit the beehiiv website and click "get started." Choose between the free plan or a paid plan based on your needs. Our digital assistant will guide you through the process.

2. Set Up Your Profile
   Complete your profile by adding your name, email, and newsletter details.

3. Import Your Subscribers
   If you already have an email list, import your subscribers into beehiiv. You can do this via the "Subscribers" tab in the "Audience" section.
   If you don't already have subscribers, no worries! That's what all of those growth tools are for.

4. Customize Your Newsletter
   Use beehiiv's drag-and-drop editor to design your newsletter. You can select from various templates and customize elements like colors, fonts, and images to align with your brand.

5. Create Sign-Up Forms
   Set up customizable sign-up forms to embed on your website. These forms help grow your subscriber list and can be tailored to match your website's design.

6. Draft Your First Newsletter
   Navigate to the "Posts" tab and start drafting your first newsletter.

7. Launch Your Newsletter
   Once your newsletter is ready, preview it to ensure it looks good on all devices. Then, schedule it for later or send it immediately to your subscribers.

8. Monitor Performance
   Use beehiiv's 3D analytics to track the performance of your newsletter. Analyze open rates, click-through rates, and other metrics to refine your strategy and improve future newsletters.

Is it easy to switch from MailPoet to beehiiv?

It’s easy to switch from any platform to beehiiv. You can simply follow the steps in the section above. Just import your subscribers to beehiiv, create your account, and you’re off to the races! 

MailPoet Overview

MailPoet is a straightforward email marketing solution that integrates seamlessly with WordPress. It allows users to manage email campaigns directly from their WordPress dashboard. 

Its user-friendly design makes it easy to create and send newsletters, automated emails, and more without leaving WordPress. This could be a game-changer for anyone who's built their site on WordPress! 

MailPoet Features

Compared to beehiiv, MailPoet is quite basic. It's a straightforward email sender that has what most email senders have, like templates, scheduling, etc. MailPoet offers a range of features tailored to meet the needs of WordPress users, like:

• Welcome Emails: Automatically send a warm welcome to new subscribers.

• Last Post Notifications: Notify subscribers about new WordPress posts automatically

• Responsive Templates: Choose from over 50 pre-designed, mobile-friendly templates to ensure your emails look great on any device.

• WordPress Signup Forms: Use customizable signup forms to grow your mailing list directly from your WordPress site.

• WooCommerce Integration: Manage dedicated lists for WooCommerce customers, send personalized thank-you emails, abandoned cart recovery emails, and more.

If you're willing to go through the rat's nest of setting up a WordPress site and hosting your blog there, MailPoet may be your sender. But if you're a beginner, we'd recommend using beehiiv.

beehiiv includes a subdomain when you sign up, so it's much easier to get the same bang for your buck by going with beehiiv. 

TinyEmail Overview

TinyEmail is another basic email marketing tool that emphasizes simplicity and efficiency. If you’re running a Shopify store it may be perfect for you, as it’s included and therefore free! 

TinyEmail uses AI personalization to send targeted emails. You don’t need extensive data or design expertise to use it since it’s very minimalist. There’s no steep learning curve here. 

TinyEmail Features

TinyEmail offers a variety of features for people who are new to email marketing, like:

• AI-Powered Personalization: Users can use TinyEmail’s AI to generate subject lines and email copy.

• Drag-and-Drop Editor: Like many email senders, TinyEmail hosts a drag-and-drop editor.

• Segmented Messaging: Use pre-built and custom segments to target specific audiences within your list.

• Analytics: Access real-time analytics to track performance and revenue.

• Designer Templates: Choose from a library of templates tailored to your brand.

MailPoet vs TinyEmail vs beehiiv: Ease of Use and Intuitive Design

MailPoet

MailPoet integrates directly with WordPress, making it highly convenient for WordPress users. Its interface is designed to be intuitive, allowing users to create and manage email campaigns without leaving their WordPress dashboard.

Their drag-and-drop editor and customizable templates make it easy to craft professional emails.

TinyEmail

TinyEmail focuses on simplicity and efficiency. Its AI-powered tools assist in creating personalized content for subscribers, and the drag-and-drop editor simplifies email design. Their platform is designed to be accessible for anyone without technical expertise.

beehiiv

beehiiv stands out with its intuitive interface that simplifies email marketing and helps creators grow newsletters.

beehiiv's comprehensive analytics and powerful growth tools are easily accessible, ensuring that both novice and experienced users can efficiently manage their newsletters and maximize their engagement and monetization.

Creators can have their cake and eat it, too.

MailPoet and TinyEmail provide ease of use within their niches (WordPress and Shopify). But beehiiv’s holistic approach and advanced, intuitive design makes it the top choice for serious newsletter creators.

MailPoet vs TinyEmail vs beehiiv: Customization and Design Flexibility

MailPoet

MailPoet offers a variety of pre-designed templates that can be customized directly within a WordPress dashboard. Its drag-and-drop editor is user-friendly, but customization options are limited compared to more advanced platforms.

The focus is on simplicity and ease of use, which benefits users who need straightforward email design without leaving WordPress.

TinyEmail

TinyEmail, with its range of basic templates and a simple drag-and-drop editor, is designed for efficiency.

Its software prioritizes ease of use, with AI-powered tools for creating personalized content. While its customization options are relatively limited, it caters well to users who need quick and efficient email design with no frills.

beehiiv

beehiiv excels in customization and design flexibility, offering the most engaging and flexible template designs explicitly tailored for newsletter creators.

Its powerful drag-and-drop editor allows users to customize far more extensively than any other software on this list with interactive elements like countdown timers, forms, and surveys.

beehiiv is the best experience in its class for creators and their audiences when designing impactful emails. 

Final Thoughts

Choosing the right email marketing platform is crucial for maximizing the impact of your newsletters and emails. MailPoet and TinyEmail offer unique features and benefits, but beehiiv stands out for several reasons, like:

• Intuitive User Experience: beehiiv's user-friendly interface simplifies newsletter creation and subscriber management for creators of all skill levels.

• Superior Design: beehiiv makes it easy to design and send the kind of emails that subscribers love to open and engage with.

• Advanced Analytics: beehiiv's 3D analytics give you the data you need to always make the right call for your business.

• Subscriber Engagement Tools: Tools like referral programs, pop ups, Boosts, and audience segmentation make it easy to grow and engage your subscriber list. 

Even if you think you don’t want the flashiest, fanciest email sender out there with a gazillion features, trust me, you do. You just don’t know it until you’re knee-deep in subscribers without the features you need. 

It’s better to start with the right sender that grows with you rather than find yourself unable to grow the way you want. If you’re serious about starting and growing a newsletter, you should start 

So what are you waiting for? Start your free trial of beehiiv today!