Klaviyo vs tinyEmail vs beehiiv: Determining the Best Email Marketing Tool for Your Business

Imagine that your business is hemorrhaging $10,000 every month, thanks to lackluster email marketing. If that doesn't make your stomach churn, I don't know what will.

In today's cutthroat world of marketing, your ability to engage customers through email can make or break your entire business. Mess it up, and you can kiss those hard-earned leads and sales goodbye forever.

One of the biggest factors to your success is choosing the right email platform for you and your business, but that’s no easy feat. 

With so many options like Klaviyo, tinyEmail, and beehiiv flooding the market, how do you choose? By comparing apples to apples, right? That’s exactly what I plan to do in this article. This Klaviyo vs tinyEmail vs beehiiv comparison will take an in-depth look at the platforms' relative strengths and weaknesses across several categories. By doing this, I aim to help you find the solution that best aligns with your strategic marketing goals.

Ready to learn which email platform is your ticket to unstoppable growth? Let's dive in.

Key Takeaways

• Klaviyo is excellent for running large data-driven email marketing campaigns, especially in e-commerce. 

• beehiiv is the best platform for creators because it enables users to reach their target audience effortlessly and generate income.

• tinyEmail is most suitable for beginners who are looking for a simplistic alternative to Klaviyo.

Klaviyo vs tinyEmail vs beehiiv at a Glance

Klaviyo: Known for its advanced analytics,  Klaviyo is the ideal choice for organizations that want to analyze audience engagement and develop data-driven strategies deeply. 

tinyEmail: Focused on simplicity and quick deployment, tinyEmail caters to time-strapped small businesses that need to get up and running with email marketing fast. 

beehiiv: Because it provides a strong feature set with an exceptional user experience, beehiiv is a top option for novice and experienced email marketers.

Here is a brief overview of how Klaviyo, tinyEmail, and beehiiv compare.

Klaviyo Overview

Ed Hallen and Andrew Bialecki launched Klaviyo in Boston in 2012. They wanted to create a customizable and intuitive email platform that could maximize a business's e-commerce potential.

A decade later, Klaviyo has become one of the world's leading providers of email services, currently used by more than 90,000 businesses.

Klaviyo has a reputation for being a data-driven platform that provides a comprehensive suite of tools that can help businesses create advanced, personalized, and effective email marketing campaigns for their customers.

Core Features

Klaviyo provides a comprehensive suite of advanced marketing. Here are some of its best features:

Klaviyo Advanced Segmentation

Businesses can segment their email lists using several different metrics. These include purchase frequency, shopping preference, browsing behaviors, acquisition source, etc.

Knowing this information allows you to create and deliver relevant and highly targeted email marketing campaigns that significantly increase customer engagement and sales revenue.

Klaviyo A/B Testing

Klaviyo's A/B testing functionality allows marketers and businesses to optimize their email marketing strategies extensively. 

You can A/B test just about anything you can think of, from subject lines and content to send times and cadence. This means making informed data driven decisions, which I’m a big fan of.

Once you've completed your test, you can either let Klaviyo pick the versions that perform the best automatically or do it yourself.

Klaviyo AI and Analytics

Klaviyo offers insights into key metrics like click-through rates, open rates, and sales performance, but it doesn't stop there.

Klaviyo also provides simple explanations of these data points, making it easy for you to understand what's working (and what's not) in your email marketing efforts.

Through its advanced algorithms, Klaviyo can predict your customers' future purchase behavior. That means that you'll be able to anticipate when they're most likely to make their next purchase and proactively reach out with the perfect offer at the perfect time.

But these are not all of the benefits. Klaviyo can also help you identify your most valuable customers – your "platinum" segment, if you will. 

As for personalization. Klaviyo's AI-powered writing capabilities are a nice touch, though not perfect. 

If you need help writing attention-grabbing subject lines or SMS campaigns, Klaviyo's AI, leverages data-driven insights to generate content that resonates with your audience. After experimenting with it, though, I will say it’s not a one-click solution and still requires knowledge on what makes for a good subject line for your audience. 

Klaviyo Pricing

Klaviyo currently has three plans:

Free Plan: The free plan allows you to send a maximum of 500 emails and 150 SMS or MMS messages per month and provides email support for 60 days after you sign up. However, if you exceed these limits, you will be required to upgrade to one of the other plans.

Email Only Plan: This plan allows you to send between 5000 and 2 million emails every month. Depending on the number of contacts you have (250 to 250,000), it will cost you between $20 and $2300/month. However, you will get up to 150 free SMS/MMS credits, mobile push notifications, and email and chat support.

Email + SMS Plan: With this plan, you can send between 5000 and 2 million emails monthly and receive 1250 SMS/MMS credits. The cost ranges from $35/month to $2315/month.

Positives of Klaviyo

One of Klaviyo's main benefits is that it can significantly improve customer retention rates through the configuration of automated email flows such as initial welcoming messages, cart recovery, and post-sale engagement.

Another major positive for Klaviyo is that it has a deep integration with the major e-commerce platforms, WooCommerce and Shopify.

What Could Be Better

In terms of its negatives, some customers have said that they would benefit from having a dedicated account manager assigned to them to help them grow their revenue potential.

Others have mentioned that the pricing is steep compared to other platforms.

tinyEmail Overview

Founded by Seamas Egan in 2020, tinyEmail is a newcomer to the game that aims to provide simple, cost-effective email marketing solutions to small businesses.  

As it was marketed as an intuitive platform that is easy to use, affordable and accessible, tinyEmail instantly gained traction among small businesses, e-commerce merchants, podcasters, professional bloggers, and YouTubers.

Despite currently enjoying a smaller share of the market than Klaviyo, tinyEmail’s popularity has steadily grown over the last four years due to the introduction of AI-powered innovations that have significantly enhanced the user experience.

Core Features

tinyEmail helps smaller brands who want a user-friendly and affordable email marketing platform through these core features:

Customizable Email Templates 

The platform offers a wide range of customizable email templates, allowing you to easily tweak the design and messaging to reflect your brand's voice better, as well as giving you the freedom to create your own completely custom templates.

tinyEmail Pop-ups, Forms, and Landing Pages

With tinyEmail, it’s possible to quickly create eye-catching pop-ups, forms, and landing pages from a variety of templates. These features make it a breeze to collect valuable contact information and leads, helping you grow your subscriber base and expand the reach of your marketing efforts.

Drag & Drop Email Editing Function

For those who aren't especially creative or tech-savvy, you’ll appreciate the fantastic drag-and-drop email editor.

The editor allows you to produce highly polished and professional-looking emails with just a few clicks of a mouse.

tinyEmail Pricing

Overall, tinyEmail offers five different subscription levels. This appeals to a wide customer base, ranging from individual bloggers who want to grow their affiliate revenue to larger companies that want to mass market to a massive customer base.

The plans (at the time of writing) are as follows:

Free Plan: This starter plan is available after a trial. It allows you to contact up to 500 subscribers with automated emails and include forms and pop-ups. You can also take advantage of the capabilities of AI subject line assistance for 15 emails a day.

Standard: For $15 a month, you can contact an unlimited number of subscribers with custom modules and AMP & Premium templates. You can also utilize AI subject line assistance for 45 emails a day and have access to limited senders, limited predefined segments, and limited custom segments.

Pro: Priced at $65 a month, the Pro plan gives you everything you need. More specifically, it allows you to send emails to an unlimited number of subscribers through unlimited pre-built and custom segments. It also entitles you to a custom domain, dedicated IP, unlimited AI subject line assistance, and priority support.

Shopify Pro: If you use Shopify, you can enjoy a subscription that gives you everything you get in the Pro plan, but for free!

Enterprise: For big businesses, the Enterprise plan enables you to send billions of emails. It also gives you access to a dedicated account manager, enterprise-grade security API access, and everything you get in the Pro plan. To determine the cost, you will need to contact tinyEmail's sales department.

Positives of tinyEmail

Overall, tinyEmail has several positives. Perhaps the most notable of them is the fact that it has an excellent user-friendly interface, which makes the creation and customization of emails very quick and easy for those who are not overly creative or tech-savvy.

At the same time, the system can easily integrate with the best e-commerce platforms currently available, including Magento, WooCommerce, Shopify, and Volusion. Thus, running email marketing campaigns from your online store is a breeze.

What Could Be Better

One of the biggest drawbacks of tinyEmail is that it does not have any SMS capabilities. Therefore, as a business, it does not allow you to fully exploit your marketing potential.

At the same time, there are limitations when it comes to saving customized templates. For instance, although you can edit and duplicate existing templates, you are not currently able to import a completely customized HTML design.

beehiiv Overview

And that brings me to beehiiv.

One of beehiiv's unique selling points, besides its excellent newsletter capabilities, is that it enables you to blog with excellent SEO capabilities. These capabilities give you the potential to rank well on Google without having to utilize a wide range of tools. And if you have seen the recent news from top SEOs (a ton of websites have lost their traffic), this is currently understated, in my opinion.

With beehiiv’s awesome in house tools, AI capabilities, wicked community, and the fact they constantly roll out updates, there’s not much to dislike.

Core Features

beehiiv is a newsletter-centric platform built from the ground up to empower content creators to launch, monetize, and grow their email subscriber base. 

Here are some of beehiiv’s core features:

Email Newsletter Editor

At the heart of any successful newsletter is a robust, user-friendly editing experience. beehiiv delivers just that, with a sleek, minimalist editor that allows you to easily incorporate key elements like headers, quotes, lists, images, links, and buttons…the works, all for free!

On the paid plans, you'll unlock even more advanced features, such as referral programs, HTML snippets, polls, and paywalls, which will elevate your newsletters to new heights.

Web Hosting

beehiiv provides all users with free SEO-optimized web hosting for your newsletter content, giving readers a seamless experience to browse their past issues. 

If you're on the free plan, your site will be hosted on a beehiiv subdomain such as www.yourdomain.beehiiv.com. 

However, upgrading to a paid plan unlocks the ability to use a custom domain such as www.yourdomain.com and add custom landing pages and internal pages.

Community Feature

beehiiv has a fantastic community. To find out for yourself, all you have to do is tag @beehiiv on X (formally Twitter), and you’ll likely see your tweet liked by the CEO or re-tweeted by another newsletter operator on the platform. 

There’s even an official beehiiv Slack community, home to thousands of the top newsletter operators in the world, that enables creators to develop more meaningful relationships with their email subscribers through aspects like groups, forums, and other types of community activities.

beehiiv Pricing

beehiiv currently has four pricing plans, all of which are available after a 30-day trial.

Launch: The Launch plan is free and has no commitment, so you can cancel at any time. The plan enables you to have up to 2500 subscribers with an unlimited number of sends. It also provides you with web hosting, custom newsletters, campaign analytics, a recommendation network, and optimized deliverability.

Grow: The Grow plan takes things up a notch, supporting up to 10,000 subscribers. In addition to the Launch plan’s features, you'll get premium subscriptions, custom domains, API access, team collaboration, segmentation, surveys, and community access. 

Scale: For rapidly growing newsletters, the Scale plan offers up to 100,000 subscribers. You'll also get access to a referral program, ad network, advanced web builder, priority support, A/B testing, and powerful automation capabilities.

Enterprise: For the biggest players, beehiiv's Enterprise plan provides unparalleled scalability, flexibility, and cost-efficiency. You'll work with a dedicated account manager and enjoy advanced security, private labeling, and generous AI credits. Pricing is customized based on your specific needs.

Positives of beehiiv

beehiiv’s platform is extremely easy to use. Perhaps more importantly, it’s fun to use and makes you want to keep on coming back to publish new content. 

Best of all, you do not need any coding skills or plug-ins/apps to utilize all of beehiiv’s features, even the advanced ones.

beehiiv is very customer-centric and strongly encourages monetization methods for their users, which is reflected through the tools available to creators on the platform. 

Downsides of beehiiv

When comparing beehiiv to Klaviyo or tinyEmail, the biggest downside you’ll notice is that it’s not a “traditional” e-commerce email marketing platform per se.

It’s very clear that beehiiv is intended for creators and is heavily focused on the email newsletter space. If you are wanting to use it for a more “traditional” e-commerce email marketing platform, you can, but it will require some third-party integrations. 

Thankfully, beehiiv’s API connects with a ton of third-party apps, including Shopify, making it easy to integrate and set up some better marketing automation.

With that being said, most people on beehiiv aren’t using it the same way that they would use a platform like Klaviyo. 

Why Trust Me? Russell, the founder of InboxConnect marketing agency, has over five years of deep expertise in email marketing. Under his leadership, the agency has become known for innovative strategies with notable successes, including campaigns for renowned clients like Payoneer. 

Klaviyo vs tinyEmail vs beehiiv: Analytics

For anyone comparing Klaviyo, tinyEmail, and beehiiv, a key feature to examine is email campaign analytics. The information you gain from all of these platforms enables you to measure the success of your campaigns and how they might be improved.

In this respect, Klaviyo provides you with a detailed analytics dashboard that performs a number of functions, including basic ones like tracking open and click-through rates, as well as more complex insights like ROI, conversion rates, and revenue metrics. 

Likewise, tinyEmail provides similar information and tracks post-click user interaction, which allows you to better understand user behavior. By contrast, beehiiv’s analytics does this and presents you with insightful data about newsletter conversions and subscribers. 

For instance, tinyEmail’s scale plan enables you to best understand where your most profitable and engaged audience is coming from through analysis of referral rates, click-through rates, open rates, unsubscribe rates, and acquisition sources.

Klaviyo vs tinyEmail vs beehiiv: Integrations

For your campaigns to be successful in terms of making sales and generating revenue, the email marketing platform you use needs to integrate seamlessly with your eCommerce system.

While Klaviyo can integrate without issue with Facebook, Recharge, Shopify, BigCommerce, Retention.com, and AfterShip, among others, tinyEmail tends to offer plug-and-play solutions that make integration quick and hassle-free.

beehiiv, on the other hand, can integrate with WordPress, Webflow, Shopify, Wix, Squarespace, Zapier, and Privy, so it covers a wider customer base by being an ideal solution for creators as well as big businesses.

You can watch some videos about how it integrates with each one here.

Klaviyo, tinyEmail, or beehiiv: Which Should You Choose?

Obviously, whichever platform you choose will depend on your email marketing needs. However, as all of them offer a wide range of features, advantages, and benefits to help you decide which is the best for you, I put together this quick table.

Ultimately, the "winner" will depend on your specific needs and goals. Klaviyo shines for data-driven e-commerce enterprises, tinyEmail offers an accessible entry point for small businesses, and beehiiv empowers creators to launch, monetize, and grow successful newsletters.

If you're a creator or business owner looking to take your email marketing to new heights, I highly recommend giving beehiiv a try. 

The platform's 30-day, free trial makes it easy to dive in and start experiencing the benefits for yourself. Who knows, beehiiv could be the missing piece in your quest for email marketing domination.

So why wait? Sign up for beehiiv today and take the first step towards unlocking your full growth potential through exceptional email marketing.

Happy mailing!

Klaviyo vs tinyEmail vs beehiiv: Frequently Asked Questions

Can beehiiv be considered a viable alternative to Klaviyo and tinyEmail for newsletter-focused campaigns?

Yes, absolutely! Overall, beehiiv’s customizable platform, range of integrations, automation features, and advanced segmentation are what sets it apart from the others. It enables businesses to create effective and personalized email campaigns that grow their business by better connecting them with their customers.

Why might someone choose beehiiv over Klaviyo or tinyEmail for their email marketing needs?

There could be several reasons why a person might pick beehiiv over Klaviyo or tinyEmail to perform their email marketing function.

One of the main reasons is that the platform makes it super easy to create and send email newsletters, promote and monetize them, and track their ROI to assess the effectiveness of any given campaign.

Aside from that, it also offers web hosting with excellent SEO capabilities, reliable deliverability, price points that represent better value for the money for what you get, and the ability to grow your subscriber base exponentially.

Which email marketing service provides the most comprehensive automation and segmentation features?

Klaviyo and tinyEmail offer comparable automation and segmentation features for email marketing. beehiiv offers excellent automation and segmenting for email newsletters with robust triggers.

beehiiv uses an automation node which can take subscribers through a number of different workflows (in other words, one email marketing campaign to another). This is an excellent way to move subscribers, for instance, from the welcome email stage to one where you upsell to them to better nurture their revenue potential.