Creating compelling, clickable content can be fun and easy. With the right tools, you can design engaging campaigns without headaches or coding expertise.

Interactive newsletter software incorporates dynamic features like polls, quizzes, and embedded media. By turning readers from passive consumers into active participants, you can gain higher retention, increased clicks, and more meaningful interactions.

There are many amazing platforms to choose from to publish and grow your newsletter. beehiiv is a leading option, empowering creators with new possibilities. Continue reading for some of the top platforms, along with guidance on how to utilize them to transform your content strategy and reader relationships.

Interactive newsletter software offers your audience an immersive experience. You can enhance your content and strengthen your bond with each reader.

Interactivity grabs attention, and attention drives action.

Features like embedded surveys invite readers to participate directly rather than simply skim the content. A well-placed poll can spark curiosity, while a clickable carousel might encourage readers to explore more.

Readers are inundated with emails every day. What makes yours stand out?

Personalized touches and interactive sections make for content that feels tailored and unique. You'll hold their immediate attention and leave a lasting impression, building loyalty.

If design isn't your superpower, crafting interactive newsletters can sound daunting. But user-friendly templates and drag-and-drop tools let even beginners create gorgeous designs and interesting emails.

Choosing the right features can make or break your newsletter strategy. Here’s what you should keep an eye out for as you evaluate interactive newsletter platforms.

Drag-and-drop editors simplify the process of designing interactive layouts. With pre-built templates and customizable blocks, you can arrange elements like text, images, buttons, and embedded media.

The key value of drag-and-drop editors is their intuitive nature. By dragging components into place, you eliminate the trial-and-error frustration of coding and the rigidity of fully pre-designed layouts. You can adjust spacing, alignments, and colors in real time with tools such as the beehiiv editor below.

They also save you time so you can focus on delivering quality content rather than tinkering with complex formatting tools.

Embedded video and other media make interactive newsletters shine. Multimedia elements help you bring static emails to life.

When readers can watch a tutorial video, participate in a survey, or test their knowledge with a fun quiz — all without leaving the email — you increase the likelihood they'll stay engaged.

These options also provide two-way interaction. For example, polls make readers feel heard, and interactive elements like quizzes can personalize results, strengthening their connection with your content.

Embedded media encourages readers to take action, whether it’s clicking a link, sharing the email, or completing a CTA. It reinforces brand messaging in creative ways.

Analytics are the backbone of any successful engagement strategy. The right newsletter tools offer interaction-focused metrics that allow you to track how readers engage with your content.

Supplement email metrics like open and click-through rates with tools that collect individual responses and identify where readers pause and engage. Click verification also helps, filtering out bot responses.

These insights help you discover which interactive elements best engage your readers. For instance, if the numbers show that embedded videos outperform clickable links, you can prioritize similar content going forward.

Tracking reader activity also allows for strategic segmentation. You might discover groups of subscribers who love taking quizzes or those who exclusively engage with polls. Use that information to tailor future newsletters for each segment.

The right newsletter email software should empower you. Below, you'll find our top picks — handpicked for their unique features and user-friendly design.

It's no surprise that beehiiv is our number-one choice for interactive newsletter design. It combines user-friendly design tools, smart segmentation, and actionable analytics.

Customize Every Detail 

You can tweak fonts, layouts, and colors using intuitive controls, or dive into advanced CSS and HTML for a more personalized design. 

For example, I regularly embed HTML snippets of Shorthand stories to provide content with parallax scrolling right in readers' inboxes.

Mobile-responsive layouts and flexible structures ensure your newsletters look great on any device. 

Targeted Segmentation for Personalization 

beehiiv’s advanced segmentation tools allow you to target subscribers based on behaviors, interests, or demographics. This makes every message more personal, impactful, and relevant to your readers. 

Actionable Analytics for Smarter Strategies 

beehiiv’s analytics dashboard offers clear insights. It helps you see what’s working and refine your strategy to improve engagement with every send. From open rates to click-through data, you’ll have everything you need to optimize your newsletters. 

Interactive Features That Drive Engagement 

Built-in tools let you easily create dialogues within your emails. You can also easily embed images, videos, and other interactive elements. 

Not only do these features boost engagement, but they also provide valuable feedback, helping you adapt to your audience’s needs and preferences. 

We think beehiiv is the best option, but there are other strong contenders. Many offer free trials or limited free plans, so you can explore the possibilities before committing.

Stripo is a feature-rich tool for email design.

One of its key highlights is the library of 1,500 pre-built HTML interactive email templates. These templates are well-organized, diverse, and suitable for a variety of industries. 

Stripo also excels in customization, letting users easily tailor designs for both mobile and desktop with multiple dynamic elements. 

Where it falls short is in collaboration tools and sending potential. It is fundamentally a design tool and doesn't accommodate multiple users very well.

Overall, Stripo offers excellent tools for newsletter creation, with strong design flexibility and advanced features.

Postcards by Designmodo is a simple, efficient tool. It stands out for its intuitive design and extensive customization options.

A modular approach to templates offers flexibility that standard templates often lack. Collaboration tools and cloud-based image hosting are great for teams working on content together. 

However, Postcards has some downsides. It’s only a template builder and doesn’t include email marketing features. Users must export designs and upload them to another platform, which can be time-consuming, especially for those without coding skills. 

Its pricing is also similar to full-scale email marketing services. For some, this might feel expensive given its limited features. 

If you’re focused solely on design efficiency, Postcards is a strong choice. But if you need an all-in-one email marketing solution, you’ll likely need additional tools to fill the gaps.

Flodesk is a great choice for marketers who prioritize beauty and ease. It offers beautifully designed templates and a beginner-friendly interface. The platform also stands out for its flat-rate pricing.

On the other hand, Flodesk reviews point out the lack of sophisticated automation tools. Flodesk’s automation tools are basic and only support simple, single-trigger workflows. If you need advanced automation, it might not meet your needs.

Another drawback is the absence of a free plan, which may not work for marketers with tight budgets.

If you need advanced features or complex workflows, Flodesk might fall short. But if you’re looking for simplicity and stunning designs, it’s a solid option to consider.

Crafting an interactive newsletter that readers want to explore takes intentional design and a creative mindset. This section covers practical strategies to make your newsletters irresistible.

A strong layout makes your interactive newsletter more inviting and readable. Make these best practices part of your process:

An intentional, reader-focused approach helps your content shine—without distracting from your main message.

Dynamic elements offer a rich experience that static emails can’t match. For example, using video in email can make your message more engaging and even help explain complex ideas. You can also use GIFs — sparingly — for a touch of personality or humor.

Clickable elements like polls, quizzes, and interactive surveys provide a two-way experience. These features invite readers to participate, whether by rating a service, answering a quick question, or exploring a product carousel.

Just don’t forget to optimize load speeds as you add more complex elements to your design. Slow-loading content frustrates readers and decreases engagement.

With many readers accessing emails on their phones, mobile optimization is non-negotiable. First, use responsive design templates that adjust seamlessly to different screen sizes. This ensures that your content looks great whether viewed on a smartphone, tablet, or desktop.

Keep mobile-first readers in mind as you tweak your templates with a few rules:

It’s also crucial to test your interactive features across devices and email clients. Elements like embedded media or dynamic CTAs might not display properly everywhere. Think ahead by providing fallback options like static text or alternative links.

Interactive newsletters turn simple messages into meaningful experiences.

By integrating features that invite the reader to engage, you’ll capture your audience’s attention and keep them coming back for more.

Platforms like beehiiv take the complexity out of the process. You get user-friendly design options and advanced capabilities for customization.

Now’s the time to take your newsletters to the next level. Explore these interactive elements, experiment with formats, and watch your content become more memorable and impactful.

When you engage your audience with intention, the results will speak for themselves.

Ready to level up your email game? Start your free trial of beehiiv today and see how easy it is to build interactive newsletters your subscribers will love.

Why Trust Me

I'm an experienced email marketer and newsletter creator. I regularly publish articles for beehiiv and other industry blogs on the best digital marketing practices and trends.

Creating an interactive newsletter involves adding elements that actively engage your audience. Here are a few ways to do it:

Interactive elements make your newsletter more engaging, increase reader participation, and keep your audience coming back for more. 

The best software depends on your specific needs. Here are some top contenders:

Choose a platform with the features that best support your goals. 

Dynamic newsletters are tailored to engage and adapt to your audience:

Yes, you can use Canva to design newsletters. While Canva doesn’t offer direct email-sending capabilities, you can create:

Once designed, you can export your work and upload it to an email platform like beehiiv.