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No More Snoozeletters: Injecting Personality Into Your Corporate Emails
Five Examples of Corporate Newsletters With Personality
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Corporate newsletters often get a bad rap—and let’s be honest, it’s not entirely undeserved. Too many of them are stuffy, transactional, and, well, forgettable. The kind you skim (if at all) before hitting delete. But what if corporate newsletters didn’t have to feel like that? What if they could be engaging, human, even a little fun?
This is where personality comes in. When a corporate newsletter has personality, it transforms into something more than just another email—it becomes a conversation, a connection, and even a little piece of your brand that readers look forward to.
Brands like Help Scout, Intercom, and Yotpo are proof that personality-driven newsletters don’t just work—they shine. They bridge the gap between business and human, making readers feel like they’re part of something, rather than just a name in a database.
In this article, we’ll explore why personality matters, highlight standout examples and share actionable tips to help you inject life into your corporate newsletters. It’s time to stop settling for bland and start creating emails that readers love. Let’s dive in!
Table of Contents
Why Personality Matters in Newsletters
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It’s easy to fall into the trap of thinking corporate emails should be purely professional, but here’s the truth: readers don’t connect with cold, robotic communication. They connect with humanity. Adding personality to your newsletters isn’t just about being friendly—it’s a strategic way to build relationships and stand out in a crowded inbox.
1. Building Trust
Think of your favorite brands. Chances are, they feel approachable like you’re connecting with a person rather than a faceless entity. Personality helps achieve that same effect in emails. A conversational tone or a signature from a real person—like “Mat” from Help Scout or “Bobby” from Intercom—can create a sense of trust.
I remember receiving an overly formal email from a tech brand I admired. It was all stats, no heart. Shortly after, I got one from another company in the same space. It started with a friendly anecdote from their team, followed by updates that felt personal and thoughtful. Guess which brand I stayed loyal to?
2. Boosting Engagement
Newsletters with personality get read. Why? Because they’re enjoyable. A quirky line, a witty observation, or even a fun design element makes your email memorable. And memorable means engaged.
Research in email marketing consistently shows that a conversational, human tone can boost open rates and clicks by making emails more engaging and relatable. People are busy, but they’re more likely to read and act on emails that feel personal and approachable.
3. Differentiating Your Brand
Let’s face it: most corporate emails look and sound the same. A newsletter with personality is like a bright yellow umbrella on a rainy day—it stands out. Whether it’s humor, warmth, or storytelling, adding personality gives your brand an edge.
Adding personality to a corporate newsletter isn’t just about being fun or quirky—it’s about crafting a voice that resonates with your audience and aligns with your brand. Let’s look at some standout examples of newsletters that strike this balance beautifully.
1. Help Scout: The Personal Touch From Mat
Help Scout’s newsletter is a masterclass in authenticity. Written by “Mat,” it feels more like a friendly check-in from someone you trust than a formal corporate update.
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See the full email on Email Love - https://emaillove.com/mat-at-help-scout-email-design
What Makes It Work?
A Conversational Tone: Mat writes as though he’s speaking directly to you. There’s no jargon, no fluff—just clear, relatable communication.
Personal Connection: Mat often shares insights or stories, creating a sense of connection with the reader.
Thoughtful Content: From tips to personal experiences, every piece of content feels curated with the reader in mind.
The result? A newsletter that doesn’t just inform—it fosters loyalty. Readers look forward to hearing from Mat because they know they’ll get value, delivered with warmth.
2. Intercom: The Balanced Approach by Bobby
Intercom’s newsletter, The Ticket, signed by “Bobby,” is another great example of how personality can elevate a corporate email.
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See the full email on Email Love - https://emaillove.com/bobby-at-intercom-email-design
Why Does It Stand Out?
Professional Yet Approachable: Bobby strikes a balance between providing actionable insights and maintaining a friendly, relatable tone.
Human Touch: The signature adds a personal element, making it clear there’s someone behind the words.
Engaging Design: Paired with its conversational tone, the clean, structured layout ensures readability while keeping things visually appealing.
This combination of professionalism and personality makes Intercom’s newsletter feel human, approachable, and trustworthy—qualities that are often missing in B2B communication.
3. CodePen Spark: Celebrating Creativity
CodePen Spark’s newsletter is all about embracing creativity and community, and its personality shines through in every pixel.
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See the full email - https://emaillove.com/codepen-email-design
Here’s What I Love:
Playful Design: The visual-heavy format mirrors the creative work of its community, making the newsletter feel vibrant and inspiring.
Community-Centric Focus: By spotlighting creators and sharing standout projects, CodePen makes its audience feel valued and involved.
Conversational Tone: Despite being a resource-heavy newsletter, it never feels heavy-handed or formal.
CodePen’s Spark isn’t just a newsletter; it’s an extension of the creative community it serves, designed to inspire and engage its audience.
Teachable’s In the Know newsletter is a brilliant example of combining helpful resources with an approachable tone. It’s crafted for creators and educators but manages to balance professionalism with personality.
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Check out the full email - https://emaillove.com/teachable-newsletter
Why It Stands Out:
Relatable Tone: The writing feels conversational, addressing readers’ challenges without being overly formal.
Practical Content: Each email includes actionable tips, tools, and inspiration designed to help creators level up their game.
Playful Visuals: With clean design elements and pops of color, the layout keeps things visually engaging.
The In the Know newsletter makes complex topics like AI tools approachable, showing Teachable’s ability to educate while entertaining.
ClickUp’s WriteClick is a fantastic example of delivering high-value, actionable content in an engaging way. Its goal? To help busy professionals maximize productivity—and it succeeds while being fun and lighthearted.
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See the full email - https://emaillove.com/writeclick-newsletter-email-design
What Makes It Special:
Bite-Sized Content: Sections are concise and easy to skim, perfect for busy readers.
Energetic Design: The bright colors and playful illustrations give the newsletter an upbeat vibe.
Actionable Advice: Each section provides practical resources, like templates and tips, making it valuable and relevant.
ClickUp’s WriteClick doesn’t just inform—it equips readers with tools and ideas to act immediately, all while maintaining a friendly, motivational tone.
6. Yotpo: Sofi is Typing…
Yotpo’s Sofi is Typing… newsletter is an exceptional example of how to combine personality, expertise, and relatability into an email. By presenting Sofi’s insights as personal recommendations, the newsletter feels like a one-on-one conversation rather than a typical corporate email.
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Check it out here - https://emaillove.com/yotpo-is-typing-newsletter
Why It Works:
Personalized Voice: Sofi’s conversational tone makes the newsletter feel like advice from a friend rather than a brand.
Relatable Copy: The playful yet informative writing mirrors the informal tone of a text message, creating a casual but impactful connection.
Content with Personality: Each section, from influencer tips to SMS strategies, is packed with actionable insights while maintaining a lighthearted vibe.
By putting Sofi at the center, Yotpo humanizes the newsletter and makes it clear there’s an expert behind the advice, making it both memorable and approachable.
Infusing Personality Into Your Newsletters
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Adding personality to your newsletters is about creating a meaningful connection with your audience. It’s not about being overly quirky or casual—it’s about sounding human and approachable while staying true to your brand. Here’s how you can make your newsletters stand out.
1. Define Your Brand’s Voice
Your tone of voice sets the stage for how your readers perceive your brand. Whether you want to be seen as playful, empathetic, professional, or bold, the key is to be consistent. A consistent voice builds trust and makes your newsletters instantly recognizable. Bored Cow’s fun and quirky tone is vastly different from Help Scout’s warm and friendly approach, yet both feel genuine because they align with their respective audiences.
2. Write Like You’re Talking To One Person
The best newsletters feel like they’re written just for you. Avoid jargon and overly formal language—write conversationally, as if you’re having a one-on-one chat. Readers are more likely to engage with emails that feel personal, not corporate. When you craft your emails this way, even technical or professional topics become more relatable.
3. Add a Human Element
People connect with people, not logos. Adding a human element—whether it’s a name in the sender field, a story from your team, or a signature at the end—makes your emails feel more authentic. For example, newsletters signed by “Mat” from Help Scout or “Bobby” from Intercom remind readers that there’s a person behind the message. Small details like these create a sense of familiarity and trust.
4. Focus On Storytelling
Storytelling is one of the most effective ways to engage your audience. A brief anecdote, a customer success story, or a behind-the-scenes look at your team can transform a newsletter from ordinary to memorable. Stories resonate on an emotional level and make your content more relatable. Even simple stories—like how your team brainstormed a new feature—can make your newsletter feel more personal and engaging.
5. Deliver Genuine Value
All the personality in the world won’t matter if your email doesn’t provide value. Whether it’s sharing actionable tips, offering exclusive deals, or delivering thoughtful insights, make sure your newsletters serve your readers’ needs. Focus on solving problems or inspiring action. If your audience consistently finds value in your emails, they’ll look forward to receiving them.
6. Use Design To Reflect Your Personality
A clean, visually engaging design can enhance your brand’s personality and make your content easier to digest. From playful layouts to bold colors, design choices should complement the tone of your writing. Brands like CodePen Spark use vibrant visuals to match their creative audience, while Teachable keeps things simple and professional to align with their educators and creators.
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7. Celebrate Your Audience
Your readers are the heroes of your newsletters. Whether it’s thanking them for their support, celebrating shared milestones, or featuring user-generated content, making your audience feel valued creates a stronger connection. Little gestures, like Bored Cow’s giveaways or community highlights, show readers that they’re more than just subscribers—they’re part of your brand’s story.
Bringing It All Together
Infusing personality into your newsletters doesn’t require a complete overhaul—it’s about small, thoughtful changes that make your emails feel more human. From defining your voice to celebrating your readers, each step brings you closer to creating emails that engage, delight, and build lasting connections.
Now it’s your turn. Start small, experiment, and watch as your newsletters become something your readers genuinely look forward to opening.
With beehiiv, you get everything you need—custom templates, a built-in website, and powerful growth tools—to turn your email list into a brand-building machine. Start today. 🚀
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