How to Monetize Your Newsletter + Website in 2025: Real Strategies That Work
If you're a creator, founder, or solo operator trying to build a sustainable income stream online, you’re going to love what Alec from beehiiv and Gavin from Ezoic just dropped in their powerhouse webinar.
This wasn’t some fluffy “start a newsletter” pep talk—it was a tactical, honest roadmap to building an email list, monetizing with real dollars (not just impressions), and amplifying your earnings by combining it with a website. Oh, and yes: this is working right now for creators with fewer than 10K subscribers.
Let’s dive into the playbook.
Table of Contents
Who Is This Video For?
This post is for independent creators, niche publishers, side hustlers, marketers, and small business owners who are building (or want to build) email newsletters and websites in 2025.
If you're tired of chasing social algorithms or struggling to monetize your audience, you'll walk away from this post with step-by-step tactics, tools, and real-world examples of what works.
Top 6 Key Timestamps
1. [00:03:00] Why Email Is Still King
Alec explains how email beats social media by giving you ownership and consistency.
2. [00:07:30] Starting Your Newsletter
The Quick and Dirty Playbook From defining goals to building a list, Alec outlines the key steps.
3. [00:16:45] Monetization Breakdown
6 Proven Models Subscriptions, sponsorships, affiliates, products, boosts, and communities.
4. [00:38:50] Why Pairing a Website with a Newsletter
Supercharges Monetization Gavin breaks down the unit economics of layering in a website.
5. [00:45:20] First-Party Data = Higher Ad Revenue
How owning subscriber data boosts ad rates—and how to set it up.
6. [01:02:00] Real Case Study
Chrome Unboxed Joe from Chrome Unboxed shares how they grew to 30K subs and monetized with beehiiv + Ezoic.
Top Takeaways & Action Steps:
1. Start With a Clear Goal for Your Newsletter
Next Step: Ask yourself: Is your goal lead gen, sales, or audience engagement? Build content around that.
2. Don’t Wait for 10,000 Subscribers to Monetize
Next Step: Reach out to local sponsors or relevant brands even if you’re at 1K subs. Niche is powerful.
3. Use beehiiv’s Ad Network and Direct Sponsorship Tools
Next Step: Set up your beehiiv rate card, build ad blocks into your newsletter, and let brands book directly.
4. Create a Website and Embed Newsletter Links
Next Step: Drive traffic from your emails to a blog with programmatic ads. Set up with Ezoic to get started.
5. Use First-Party Data to Boost Website Ad Earnings
Next Step: Sync beehiiv with Ezoic and use embedded links. This raises ad rates for all visitors.
6. Offer More Than Just Content—Sell Services or Products
Next Step: Promote your consulting, physical product, or community via the newsletter with a strong CTA.
Key Resources & Tools Mentioned
beehiiv – Newsletter platform with built-in monetization tools
Ezoic – Website monetization platform with ad tech and first-party data support
beehiiv Partner Program – Affiliate program with 50% commission
Chrome Unboxed – Case study on newsletter + website monetization
Big Desk Energy – Tyler Denk’s newsletter using direct sponsorships
beehiiv Boosts – Newsletter-to-newsletter recommendation tool
Greg Isenberg’s Newsletter Framework – Audience > Community > Product approach
Closing Note
Here’s the real punchline: you don’t need millions of followers to build a high-earning digital business. You just need a newsletter, a website, and a smart system that captures, nurtures, and monetizes an audience you own.
Start by sending great content. Build relationships. Then layer in smart monetization—from sponsors and affiliates to products and ads. Combine the best of beehiiv’s publishing tools with Ezoic’s website monetization and you’ll turn every subscriber into a bigger piece of your business pie.
You don’t need to be the next Substack superstar. You just need to start sending—and start selling.
