This article has been updated to maintain its accuracy and relevance.
You have put much effort into planning your content for the upcoming month—now it’s time to bring it to life!
You need a reliable platform to assist you in creating, scheduling, and delivering your newsletter to your audience. An even better platform would monitor and analyze your campaigns, giving you insights into what is and isn't working for your marketing strategy.
The digital marketing landscape has become increasingly competitive, making it essential for businesses to utilize top-notch tools.
Great news! We've prepared a list of the most popular platforms to help you choose the best tool. The list includes Mailchimp, HubSpot, and beehiiv. We will examine their essential features and reviews and help you formulate which platform best suits your needs.
Mailchimp vs. HubSpot vs. beehiiv, OH MY!
Table of Contents
Mailchimp Key Features
Mailchimp is one of the most popular options out there when it comes to newsletter platforms. If you’re a solopreneur or startup, Mailchimp often ranks as the go-to platform due to its simplicity. It’s best known for its email marketing service, which offers many features such as:
Email Marketing: With its user-friendly interface, you can create and send personalized emails to targeted audience segments.
Automation: Mailchimp’s automation function is a powerful tool designed to streamline marketing communications and enhance customer experience. With Mailchimp's automation feature, everyday marketing tasks are automated, reducing the amount of manual work and enabling businesses to focus more on strategy and creativity.
Analytics and Reports: Mailchimp's analytics and reporting tools offer comprehensive features to help businesses monitor trends, track performance, and optimize their marketing efforts. With these tools, you can quickly determine what's working in your campaigns and make necessary improvements.
Landing Pages and Forms: You can create attractive landing pages and forms to capture leads.
Mailchimp Reviews
Many users appreciate Mailchimp's intuitive design and powerful features. They find its email creation and automation tools particularly helpful. Mailchimp does offer an array of features to ensure your campaigns are professional and easy to analyze.
Some users, however, have reported difficulties with customer service, and others wish for more advanced segmentation options.
Price: Starts with a free plan for up to 500 contacts
HubSpot Key Features
HubSpot is a robust platform primarily known for its CRM capabilities. However, HubSpot Marketing features have recently become popular among large companies looking for an all-in-one tool for Sales and Marketing Departments.
HubSpot is a comprehensive inbound marketing and sales platform with several key features:
CRM Integration: HubSpot offers a robust CRM integration service that allows businesses to connect their customer relationship management (CRM) system with the HubSpot platform. This integration not only streamlines data management but also enhances operational efficiency.
Content Creation: HubSpot offers tools for creating blogs, emails, landing pages, and social media posts.
Marketing Automation: HubSpot's automation tools let you streamline marketing tasks and nurture leads effectively.
Analytics: HubSpot provides detailed analytics to help you measure the performance of your marketing efforts.
Planning: HubSpot Marketing also offers an email marketing planning template that breaks down what each of your email newsletter topics will be. It also gives you the option to put in email send dates. For big-picture planners, this gives you a high overview of your email campaigns for the week or month.
HubSpot Reviews
Users praise HubSpot for its all-in-one capabilities, especially its integration with CRM and content creation tools. The platform's extensive features make it a favorite among larger businesses.
However, many users have found HubSpot a bit expensive, especially for small businesses.
Price: Offers a free plan with limited features; the next package costs $15 monthly, including 1,000 marketing contacts
beehiiv Key Features
beehiiv is your all-in-one email marketing platform that offers stunning pre-built templates to help enhance your content!
beehiiv is a newer player in the market. Still, they are creating quite a buzz with these unique features:
Collaborative Tools: beehiiv emphasizes collaboration, providing tools that enable teams to work together to create content.
All-in-one Earning: beehiiv focuses heavily on earning with your newsletter. You can participate in the beehiiv Ad Network, beehiiv Boosts, referral program, partner program, paid subscriptions – you can even create a direct sponsorship storefront.
Content Creation: Like HubSpot, beehiiv offers content creation tools, with a robust text editor complete with AI tools right in the app.
Audience Insights: beehiiv provides insights into your audience, helping you tailor your marketing efforts with best-in-class 3D analytics.
Testing: One of its innovative tools is the A/B Testing feature, which allows you to experiment with different subject lines with a subset of your audience before sending out the entire campaign. This enables users to choose the most effective subject line, leading to higher open rates.
Segmentation: The platform provides an easy-to-navigate interface where users can create segments by visiting the Audience tab and clicking Segmentation. beehiiv's segmentation strategies comprise demographic, behavioral, and engagement segmentation.
beehiiv Reviews
Although being new to the game, users commend beehiiv for its focus on collaboration, earning opportunities, and scalability features like referral programs and the native beehiiv Ad Network. They appreciate the platform's user-friendly interface and its ability to streamline workflows.
Some users, however, have wished for better automation features, like those of their rivals.
Price: Launch plan is free for up to 2,500 subscribers, then the next plan starts at $43/mo
Mailchimp vs. HubSpot vs. beehiiv: Getting Started
Choosing between Mailchimp, HubSpot, and beehiiv depends on your specific needs.
If you're looking for a dedicated email marketing tool with powerful analytics, Mailchimp could be a great choice. HubSpot might be the best fit if you need a comprehensive solution that integrates with CRM and offers many features. If collaboration, scalability, and earning tools are essential to your team, consider beehiiv as your all-in-one platform.
Remember, the "best" platform is the one that suits your business goals and marketing strategy. Consider your budget, team size, and specific needs before deciding.
If you want an email marketing tool to help your business grow, beehiiv’s platform is excellent for assisting businesses in creating powerful email campaigns that are both effective and professional. Join beehiiv today, and prepare to soar to new heights with your marketing strategy.
Happy emailing!
Why Trust Me
I have extensive experience in B2B marketing and previously worked at a renowned international facilities management company. During my time there, I played a crucial role in creating effective marketing plans for content and social media. Now, I work as a marketing consultant, helping small businesses create compelling brand stories.
