How Xembly Increased Qualified Leads and Site Visitors With beehiiv

Lead generation and increasing website traffic are crucial marketing strategies for any business trying to succeed in 2024. There are dozens of marketing channels that you can utilize to drive leads. The best marketers quickly identify and optimize the proper business channels and strategies.   

That’s what Andrew Mounier, Head of User Acquisition & Growth Marketing at Xembly, did when they partnered with beehiiv’s ad network.

In this case study, we break down how Xembly scaled its business through beehiiv’s ad network, which helped save hours of work by negotiating terms and coordinating launch dates. The ad network also generated hundreds of qualified leads and thousands of unique site visitors.

Let’s find out how!

Overcoming the Challenges of Manual Outreach

Every great story starts with a challenge, and Xembly’s challenge was how manual and time-consuming the process of setting up newsletter advertising with multiple publications was. 

The team would have to contact each email newsletter individually, negotiate back and forth about terms and conditions, and then coordinate launch dates one-on-one with each newsletter. This took a lot of time and effort and set them back with any ability to scale effectively.

Xembly’s Impressive Results

Productivity is the future, and Xembly is no stranger to this concept. Xembly is an AI productivity platform for enterprises—helping businesses boost workforce capacity by 20% without hiring more bodies.

When it comes to efficiency, Xembly needed a partner to help them maximize their productivity, and beehiiv did just that.

Mounier said, “The beehiiv ad network saves us about 40 hours a month of work to run newsletter campaigns at scale.”

The results of Xembly’s partnership with beehiiv speak for themselves.

beehiiv’s strategic distribution of Xembly’s ad copy across the network yielded 109 qualified leads and 6,134 unique visitors to their site, all while keeping the Cost Per Lead (CPL) within the agreed-upon range.

beehiiv’s Partnership-Driven Approach

Enter the beehiiv Ad Network

The beehiiv Ad Network is in a league of its own. This advertising channel enables brands to sponsor hundreds of premium newsletters, generate guaranteed clicks and deliver native content.

By using beehiiv’s Ad Network, advertisers are able to put their brand in front of:

• 15,000+ Top newsletters in the world

• 600 Million monthly impressions

• 60 Million unique readers

• Average open rate of 39%

Beehiiv’s technology and extensive network of newsletters allowed Xembly to bypass the logistical nightmares it had previously faced.

By collaborating closely with beehiiv’s Ad Network team, Xembly could precisely define the following:

• Ideal Customer Profile (ICP)

• Target prospects

• Communities they wanted to reach

Why Trust Us

Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. She was crucial in creating effective content and social media marketing plans there. Now, Linda is a marketing consultant who helps small businesses create compelling brand stories.

A Valuable Partner in the Digital Landscape

Xembly partnered with the beehiiv Ad Network and attracted qualified leads and unique site visitors, which helped them become more efficient and gave them more freedom to grow effectively.

For any business looking to amplify its reach through email newsletters without the hassle and time, working with beehiiv is a no-brainer. beehiiv’s effectiveness and deep understanding of nuanced marketing strategies make them an invaluable partner in today’s digital landscape.

If you want to scale your marketing strategy, start advertising with the beehiiv Ad Network.

beehiiv is trusted by 15,000 top newsletters worldwide. Why not start growing your business using beehiiv’s Ad Network today?