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How to Optimize Email Deliverability and Open Rates
Inbox Best Practices, Tips, & Tricks
EJ White & Tony Varghese
November 6th, 2024
Table of Contents
Resources in the Webinar 📚
Google Postmasters Tools
Return Path
Microsoft Smart Network Data Services (SNDS)
MxToolbox
VirusTotal
MailTester
GlockApps
Talos Intelligence
Join our Slack community
Unengaged Subscribers Automation
Welcome Series Automation
How to personalize posts in beehiiv
How to create and use segments in beehiiv
200+ spam trigger words to avoid
Analytics Webinar
Timestamps
Getting Started 👇
05:39 - Understanding Sender Reputation
13:06 - Deliverability Best-Practices
20:39 - Ethical List-Building
24:33 - Frequency, Timing, and Metrics
29:14 - IP Warming & Dedicated IPs
32:11 - Deliverability Red Flags
39:19 - Playbook 1: Deliverability Audit
42:11 - Playbook 2: Welcome New Subscribers
42:53 - Playbook 3: IP Warming Process
Q&A Session 🙋♂️
43:45 - What are the average spam and unsubscribe rates?
46:01 - What are the best practices for dealing with Apple iCloud Private Relay?
48:28 - Join our Slack community
50:04 - Closing remarks
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