How to Grow Your Newsletter with Data & Analytics

Table of Contents

• Resources in the Webinar 📚

• Timestamps

  • Getting Started 👇

  • How to Grow Your Newsletter with Data & Analytics …

  • Q&A Session 🙋‍♂️

Resources in the Webinar 📚

• 2024 State of Email Newsletters Report

• Newsletter Navigator

• UTM Builder by Buffer

• UTM Tracking Beginner's Guide

• How to use UTM parameters in beehiiv

• Bitly

• Social Media Webinar

• Growth Secrets Webinar

• Automations Webinar

• Re-Engagement Automation Tutorial

• Subscriber Ad Tracking Tutorial

• Join our Slack community

Timestamps

Getting Started 👇

00:00 - Introduction
01:02 - What we'll cover
01:35 - Laying the groundwork

How to Grow Your Newsletter with Data & Analytics 📈

06:18 - Key newsletter metrics to track
14:53 - Tracking tools to add today
25:00 - Segmenting your audience
29:52 - Analyzing subscriber behavior
34:18 - Refining content and strategies
40:34 - Playbook 1: Identify conversion rate

Q&A Session 🙋‍♂️

42:10 - How do you know you should gate or paywall content?
45:57 - What should you consider if you're hosting your newsletter on an
external website?
48:30 - How can you identify what types of content drive the best engagement?
51:10 - Closing remarks