How To Eliminate the Cancelation/Demonetization Fear

A recent report by Morning Consult found that approximately 86% of surveyed young Americans are open to trying their hand at influencing on their social media platforms. 

Remarkably, 12% of these young individuals already identify themselves as influencers.

Becoming an influencer these days is pretty easy. Some people have become influencers just by acting like zombies or marrying a zombie doll.

So the matter these days is different from how to create attention. The challenge for anyone wanting to become an influencer is how to make money out of it. 

In this article, we will teach you how you can diversify and monetize your social media efforts. 

Table of Contents

• Don’t Put All Your Eggs in the Same Basket 

• Email Newsletter as the Best Diversification Strategy

• Real-Life Success Stories - Brett Malinowski 

• How Much You Could Be Making With a Newsletter

Don’t Put All Your Eggs in the Same Basket 

Warren Buffett's timeless advice, "Don't put all your eggs in one basket," resonates not only in the realm of finance but also in the dynamic world of marketing. 

Buffett's counsel underscores the significance of diversification as a risk management strategy. In investing, it suggests spreading investments across various assets to minimize risk. 

Similarly, diversifying their efforts across different social media channels is a prudent approach for marketers.

This approach offers a myriad of benefits. First and foremost, it mitigates risk. Just as concentrating all investments in one asset class exposes them to market volatility, relying solely on one social media platform can leave a brand vulnerable to its algorithm shifts, downtime, or declining popularity. 

Nowadays, YouTube has been demonetizing a lot of channels. A lot of YouTubers are losing their primary income source.

Furthermore, by utilizing various channels, marketers broaden their audience reach, connecting with diverse demographics and tailoring content to cater to the unique preferences of each platform's users.

Diversification permits marketers to experiment with innovative strategies and tailor their content to suit varying user behaviors and expectations.

Usually, social media influencers go for the easy way of diversification. They create a long video podcast on YouTube, create clips for shorts and reels, and cross their fingers, hoping for better engagement. 

If you want to diversify, one of the most forgotten but better strategies is to get a newsletter and monetize it. 

In essence, heeding Buffett's wisdom, marketers safeguard their strategies against dependence on any one platform and cultivate resilience, agility, and a competitive edge in the ever-shifting terrain of social media marketing.

Email Newsletter as the Best Diversification Strategy

In his book Perennial Seller, Ryan Holiday emphasizes that having your own email list is the ultimate way of marketing because it provides a direct, personal, and lasting connection with your audience.

Having an email newsletter is an excellent practice for diversifying your social media efforts on platforms like YouTube, Instagram, and TikTok for several compelling reasons:

Direct Connection: An email newsletter provides a direct and personal connection with your audience. 

Unlike social media platforms that control the visibility of your content, email subscribers have opted to receive updates from you. This direct line of communication ensures that your message reaches your audience.

Ownership and Control: Social media platforms can change algorithms, policies, or even shut down accounts without warning. 

Your email list is an asset you own and control, giving you a level of security and autonomy over your communication with your audience.

Consistent Engagement: Social media algorithms can be unpredictable, causing fluctuations in the visibility of your content. 

An email newsletter lets you maintain consistent engagement with your subscribers, ensuring that they receive your updates regularly.

Targeted Communication: With email marketing, you can segment your subscribers based on their interests, behavior, or demographics. 

This allows you to send tailored content to specific groups, enhancing the relevance of your messages and increasing engagement.

Monetization Opportunities: Email newsletters can be monetized through affiliate marketing, sponsored content, product sales, and more. This diversifies your revenue streams, reducing dependence on a single platform.

Content Repurposing: You can repurpose and promote your social media content within your email newsletter, reaching subscribers who might have missed your posts on other platforms. 

This strategy can drive more traffic to your social media channels.

Long-Term Sustainability: While social media trends and platforms may come and go, email has remained a stable and enduring communication channel. 

Building and nurturing your email list ensures a long-term and sustainable relationship with your audience.

Analytics and Insights: Email marketing platforms offer detailed analytics to help you understand subscriber behavior, preferences, and engagement rates.

This data allows you to refine your content strategy and marketing efforts on all platforms.

Cross-Promotion: You can use your email newsletter to cross-promote your social media accounts and vice versa. This integrated approach can help you grow your following on multiple platforms.

An email newsletter complements your social media efforts by providing a reliable, direct, and controlled communication channel. 

It enhances your ability to engage with your audience, diversifies your revenue streams, and offers a long-term, sustainable strategy for maintaining and growing your online presence. 

This synergy between email marketing and social media is a best practice for modern digital marketers looking to build a solid and resilient online presence.

Real-Life Success Stories - Brett Malinowski 

Brett Malinowski is one of the best real-life examples on how to diversify his YouTube and other social media efforts into an email newsletter by following several strategic steps:

Build an Engaged Audience: Brett Malinowski built an engaged audience through consistent, high-quality content on platforms like YouTube and other social media platforms. 

He cultivated a dedicated following by addressing audience interests and maintaining a regular posting schedule. 

This engagement was further fostered by interactive communication, encouraging two-way dialogue, and delivering valuable insights and content to his community.

He ensured an engaged community by consistently creating high-quality content that resonated with his audience.

Promote the Newsletter: Malinowski used his social media platforms to promote the value of his email newsletter. 

He effectively promoted his email newsletter on his YouTube channel by creating compelling calls to action within his videos. 

He highlighted the exclusive content, insights, or offers subscribers would receive by joining the newsletter, creating a compelling reason for his audience to subscribe. Also, he provided clear instructions and links for signing up. 

This direct approach effectively converted YouTube viewers into email subscribers.

Capture Email Subscribers: Malinowski incorporated calls to action on his social media profiles and videos, encouraging his followers to sign up for his newsletter. He used landing pages and sign-up forms to capture email addresses from interested subscribers.

He enticed viewers with exclusive content or offers, encouraging them to join. With the assistance of email software such as beehiiv, the seamless integration and compelling incentives helped convert interested viewers into subscribers.

Provide Valuable Content: When you understand the power and autonomy you may have by owning your own email list, you know that growing that email list should be your number one priority. 

Once subscribers joined his email list, Malinowski continued to deliver high-quality, exclusive content different from what he shared on social media. 

This content could include in-depth tutorials, behind-the-scenes insights, or special offers rewarding subscribers for their loyalty.

The most important and unique pieces of content should be only for your readers. 

When you offer your more powerful advice and tools to your email newsletter readers, they are more willing to subscribe and even recommend your newsletter to others. 

Segmentation: Social media platforms don't offer any segmentation, which means you can't have any personalization in your content.

That is why every YouTuber starts with a general greeting for everyone; but with your emails, you can call them by their names. 

Malinowski segmented his email list based on subscriber preferences and behavior to provide tailored content. This allowed him to send more relevant information to different segments of his audience.

With email marketing tools such as beehiiv, you can segment your audience to your desire, moving from general content for everyone to personalized content for each reader in your email list.

Consistency: Just as he was consistent with his social media posts, Malinowski maintained a regular email newsletter schedule, keeping his subscribers engaged and anticipating his updates.

He sent a unique newsletter each week to more than 60k readers. 

Email newsletter software such as beehiiv allows you to schedule and automate the delivery of your newsletter.

Monetize Thoughtfully: While offering exclusive content and promotions, Malinowski monetized his email list by providing value first. 

This approach included affiliate marketing, product launches, or event promotions that benefited his audience.

One thing that is very attractive to sponsors is how Malinowski shares what these sponsor brands could achieve with their investment.

Here is an example of how a company can be sponsored on Malinowski’s newsletter and what they can expect in return. 

In this way, Brett Malinowski leveraged his presence on YouTube and other social media channels to build and diversify his email newsletter, creating a more direct and lasting connection with his audience while expanding his marketing reach.

How Much You Could Be Making With a Newsletter

In conclusion, shifting your followers and subscribers from social media to your email newsletter list is a savvy move for any digital marketer. 

It offers direct, lasting engagement, control, and deeper connections with your audience. 

By leveraging your social media presence to promote and capture email subscribers, you can build a loyal community immune to platform changes and ensure that your messages are heard in a crowded digital landscape. 

beehiiv has created a calculator to determine how much you can make on average by moving your social media followers and subscribers into your email newsletter list. 

If you want to find out how much you could make from your followers, join beehiiv today and visit our Talent page.