How to Build a $100,000 Newsletter in 2025

Think you need 100,000 subscribers to make real money with your newsletter?

Think again.

In a recent webinar hosted by beehiiv, Brian Harris and Cody Duncan from Growth Tools shattered that myth — and they’ve got the receipts to prove it. With a list of just 1,000 subscribers, they outlined how to build a $100,000 newsletter in 2025.

The secret? Skip the low-ticket grind and go all-in on high-ticket offers.

This blog post breaks down their entire strategy so you can shortcut your path to six-figure newsletter income.

Top 6 Key Timestamps & Moments

0:53 - What This Training is All About

Brian kicks off by promising a radically different approach to newsletter revenue: high-ticket offers over low-ticket products.

1:51 - Brian’s $30 Course That Flopped

The story of how his first low-ticket product led to just 30 sales (instead of the 4,000 he needed) — and the lightbulb moment that changed everything.

4:05 - The $1,000 Call That Changed It All

A simple email from Noah Kagan introduced Brian to the high-ticket model, and he quickly realized selling fewer, higher-priced offers was the fastest path to $100K.

19:58 - People with Money Are Easier to Sell To

Brian explains why wealthy, motivated clients are far easier to close than broke audiences — and how this shift changes everything.

37:12 - BOPA Explained: Borrowing Other People’s Audiences

The #1 marketing strategy they use to find clients without paid ads or DM spam.

44:05 - High-Ticket Coaching = High-Impact Business

The team explains why high-ticket isn’t just about money — it’s about delivering real transformation for your clients.

Top 6 Takeaways & Next Steps

1. Ditch the Low-Ticket Trap

Takeaway: Low-priced courses, sponsorships, and memberships require enormous lists to be profitable.
Next Step: Calculate how many customers you need to hit your revenue goal at $10K per client — it’s probably fewer than you think.

2. Embrace High-Ticket Coaching or Consulting

Takeaway: With a high-ticket offer, you can make $100K from just 10 clients — no massive list required.
Next Step: Brainstorm what premium transformation you can offer your audience.

3. Use the TAP Framework to Craft Your Offer

Takeaway: Great high-ticket offers combine Training, Access, and Perks (like personalized plans and done-for-you services).
Next Step: Outline what you could offer as a coaching, consulting, or done-for-you package.

4. Grow Your List (and Sales) with BOPA

Takeaway: Instead of grinding out content, partner with complementary creators to borrow their audiences.
Next Step: Make a list of 10 potential partners and reach out with a valuable resource they could share.

5. Shift Your Mindset About Pricing

Takeaway: High prices attract more serious, committed clients who get better results.
Next Step: Identify and clear the fear that’s holding you back from charging premium prices.

6. Book a Strategy Session to Fast-Track the Process

Takeaway: Brian’s team offers a free strategy call + templates to kickstart your high-ticket funnel.
Next Step: Book your strategy call here.

Key Resources & Tools Mentioned

• High-Ticket Offer Template (Provided after booking a strategy call)

• BOPA Marketing System Cheat Sheet

• Growth Tools Coaching Program

• beehiv’s Webinar Replays

Closing Note & Call to Action

If you’re tired of hearing that you need 100,000 subscribers before your newsletter makes real money, this strategy is your way out. By flipping the script and focusing on high-ticket offers and strategic partnerships, you can hit your revenue goals with a fraction of the audience — all while delivering deep transformation to a small group of clients who need exactly what you offer.