Maximize Your Email Marketing ROI: Real-life Examples of High-Impact Newsletters

Statistics show that every $1 spent on email marketing has an ROI of $38. In addition to the financial ROI, you also get the benefit of building a community over time, which makes email marketing a highly advantageous channel for reaching your audience.

Email marketing has been around for more than two decades with the first email marketing blast being sent in 1971 by Gary Thuerk who worked for Digital Equipment Corp. His email blast was sent to 400 people to promote his company's computers and led to $13 million in sales.

Before laying down your marketing plan, you might find yourself questioning if email marketing is successful and what you’ll need to do to get the most out of it. This blog is your sign to start email marketing today as I am about to share some case studies that led to amazing successes, all within a year on beehiiv.

Is Email An Effective Marketing Strategy?

Yes, it is — and it is a strategy that is accessible to everyone, whether you are a creator or a small business.

The key component of a successful email marketing strategy is to provide value. If your subscribers know that your emails always benefit them in some way, they will be more likely to open them. Value combined with consistency will take you places.

Here’s How The Brink Hit 14,000 Subscribers One Month After Launch:

Is Email Marketing Still Profitable?

Email marketing has the power to be highly fruitful — as long as you have a solid strategy and the right tools in place. Last year in December, the daily crypto newsletter, Milk Road was acquired in just 10 months.

To find out if you’re producing high-quality content, ask yourself this: Is it engaging and does it add value? If the answer is no, it may be time to go back to the drawing board.

Before setting up your newsletter, ensure you understand the tone you would like for your brand. To establish a solid brand identity, here are a few questions to ask yourself while you’re in the process:

• What do I want to be recognized for and how can I portray this message through our tone of voice and visuals?

• Who is my target audience and where can I fill the gaps to make the content that they need?

• Why would people choose to subscribe to this email campaign?

Here’s What Milk Road Did:

How Successful Is Email Marketing?

The average open rate is 16.97%, with a 10.29% Click-through-rate. Statistics are not the only factors that should drive you to include email marketing in your strategy. It goes beyond that as you also get to build a close-knit community for yourself and your brand. Emails give you direct access to your audience, allowing you to share more personal content with them on a more frequent basis. This builds brand loyalty and trust.

How Eli Weiss Got a Sponsor & 1,000 Subscribers Before His First Send With All Things CX & Retention:

With beehiiv’s tools, we have made it easy and efficient to create content. It is just a matter of being consistent, engaging, and delivering value. Leave the rest to us.

What Is The Success Rate Of Email Marketing?

The quality of your content may be good, but the success rate of your email marketing is dependent on the platform you choose.

A few questions to help you decide on a platform that can support your email list:

• What will be your design strategy, and will it be easy to implement on the platform?

• How will you go about automation and triggered emails?

• How will you track your metrics and performance?

With beehiiv, you can start creating today. Our tools and team are built to support your growth.

Sign up for free and get started with your journey!