How Stack Influence Achieved 1006% ROAS Through Newsletter Ads

With the growing creator economy, finding a partnership between creators and brands is often challenging.

But the truth is that it doesn’t have to be.

Imagine a world where you can pay influencers with your products instead of cold, hard cash.

Enter Stack Influence.

With a database of over 11 million micro-influencers just itching to showcase brands to their followers, Stack Influence analyzes demographics and psychographics to find the perfect fit for your brand.

With such an innovative product, how do you reach potential prospects?

This case study will showcase how beehiiv Ad Network was a game changer in digital advertising for Stack Influence and how it lowered customer acquisition cost (CAC) and increased traffic.

The Marketing Maverick

Hailing from the smallest town in the smallest American state—Block Island, Rhode Island—William Gasner is the Chief Marketing Officer extraordinaire of Stack Influence.

An avid maker, digital marketer, eCommerce seller, web developer, and botanist.

William has a knack for design and helping things grow and thrive.

With a monthly budget of $100K+, he's no stranger to the marketing game.

But when it comes to newsletter advertising, William's found a secret weapon that's changing the rules—beehiiv Ad Network.

Marketing Mix Is a Little Bit of Everything

William's marketing strategy is as diverse as a box of assorted chocolates.

Not one for putting all his eggs in one basket, William spreads marketing magic into multiple channels. He mentioned, “We [Stack Influence] participate in social ads, search ads, newsletter ads, display ads, SEO, PR, Outbound, and partnerships.”

Here's an interesting tidbit of information Gasner shared about Stack Influence: newsletters make up a tasty 10-15% slice of his ad spend.

The Newsletter Advertising Challenge

Newsletters have always been a powerful tool for reaching industry leaders, business decision-makers, and consumers.

However, scaling newsletter advertising traditionally came with its fair share of hurdles:

• Difficulty in scaling campaigns

• Uncertainty in identifying effective newsletters for target ideal customer profiles (ICPs)

• Lack of trust in sponsorship inclusion and newsletter quality

• Unpredictable open rates

What if we told you there’s a solution to your newsletter advertising woes?

beehiiv Offers Growth in Newsletter Ads

Hold onto your hats, folks, because this is where things get wild.

Thanks to the beehiiv Ad Network, Stack Influence’s team has supercharged their newsletter game.

They've gone from running a modest four sponsored newsletter ad campaigns per month to a whopping 50+.

That's a 13x increase! 🚀

Analytics are essential for determining the effectiveness of a marketing solution.

Shall we dive into Stack Influence’s results?

They're pretty spectacular:

• A mind-blowing 1006% Return on Ad Spend (ROAS) 💰

• 21% uptick in traffic and leads 📈

• 24% reduction in Customer Acquisition Cost (CAC) 💸

In William's words, "beehiiv's Ad Network is a marketing game-changer."

And with numbers like these, who can argue?

Why beehiiv Rocks Stack Influence's World

So, what makes the beehiiv Ad Network the bee's knees for Stack Influence and William?

Here's the buzz:

Scaling Made Simple: Gone are the days of struggling to scale newsletter sponsorships. beehiiv Ad Network makes it as easy as pie. Connecting you to thousands of newsletters, and with a click of a button, you are partnered!

Targeted Precision: Finding the right newsletters for your ICP? No sweat with beehiiv Ad Network—you can pick the perfect newsletter to work with and say “ney” to the ones that don’t fit your narrative.

Quality Assurance: Worried about newsletter quality and open rates? beehiiv's got you covered with reliable, high-quality content.

Pay-Per-Click Revolution: Say goodbye to the old "Pay Per Send" model. beehiiv's "Pay Per Click" approach ensures you get what you pay for, eliminating the guesswork of open rates and content quality.

The Sweet Spot for B2B and B2C

Whether you're in the B2B or B2C game, scaling is a pain; targeting is hit-or-miss, and you never quite know if your sponsorship will land in a newsletter that people have opened.

beehiiv's Ad Network hits the sweet spot.

By using beehiiv’s Ad Network, advertisers can put their brand in front of:

• 20,000+ Top publications in the world

• 1 Billion+ monthly impressions

• 85 Million unique readers

• Average open rate of 39%

• Average CTR of 4.3%

• Average Ad CTR 1%+

The Numbers Don't Lie

Why Trust The Author: Linda Hwang has extensive experience in B2B marketing and previously worked at a renowned international facilities management company. There, she played a crucial role in creating effective content and social media marketing plans. Now, Linda is a marketing consultant who helps small businesses create compelling brand stories.

The Final Buzz

In a world where marketing channels come and go faster than you can say "ROI," the beehiiv Ad Network stands out as a reliable, scalable, and highly effective option.

In William’s words, beehiiv Ad Network has eliminated the “subjectivity of open rates and newsletter content. It's like they've taken the guesswork out of newsletter advertising and turned it into a science.”

So, if you're looking to give your marketing strategy some serious zing, take a page from William Gasner's playbook and give the beehiiv Ad Network a try.

Your bottom line (and your marketing team) will thank you!

Ready to revolutionize your online advertising?

Try the beehiiv Ad Network today and see the difference for yourself!