Authory, a platform that helps writers, journalists, and content creators showcase and back up their work, has always been clear on its mission: reach the right people with a message that resonates.

Led by Founder & CEO Eric Hauch, the team was looking for a performance marketing channel that delivered both reach and relevance. With a strong presence on LinkedIn, X, and YouTube—and some success with paid ads—Eric’s team saw newsletters as a natural extension of their media mix.

But like many growth teams, they were hesitant: managing individual sponsorships felt messy, and the ROI wasn’t always predictable. That’s when Authory turned to the beehiiv Ad Network—and things changed quickly.

Challenges

Before using beehiiv, newsletter advertising came with a few key friction points:

• Scattered inventory: Sourcing and managing dozens of independent newsletter deals was a logistical headache.

• Unpredictable ROI: Smaller niche newsletters didn’t always justify the overhead to manage.

• Audience alignment: Not every newsletter could promise high-intent readers who matched Authory’s ideal user.

• Manual execution: Without automation, the scaling potential was limited—making newsletters more effort than return.

Authory needed a solution that could deliver quality, predictability, and most importantly—scale.

Solution

beehiiv’s Ad Network helped Authory break through these challenges by offering:

• A centralized platform to book newsletter ads across dozens of creators in one place—no cold outreach, no back-and-forth.

• CPC-based pricing, making it easy to forecast spend and control costs.

• Precise audience targeting, allowing them to show up in newsletters read by their ideal users: creators, freelancers, journalists, and marketers.

• Scalable execution, meaning even small, niche newsletters could deliver results at volume—without additional operational lift.

In Eric’s words:

“With beehiiv, we can sponsor many dozens of newsletters simultaneously, without having to manage every single publisher manually. Even niche newsletters with comparatively small audiences suddenly make sense from an ROI point of view.”

Results

The results? Clear wins across the board:

• One of the most efficient acquisition channels: Authory reports that beehiiv consistently delivers a lower cost-per-click than social media ads.

• Better audience alignment: The subscribers reached through beehiiv are highly engaged and more likely to convert—many even praised the ad placements publicly, like this LinkedIn post.

• Predictable performance: Thanks to the CPC model, the team can accurately forecast ad spend and scale confidently.

• Trial signups that convert: beehiiv consistently hit Authory’s internal KPIs for trial signups, and while trial-to-paid conversion varies, they’re generally seeing strong performance.

Conclusion

beehiiv’s Ad Network gave Authory what most ad platforms can’t: targeted reach, operational ease, and high-quality acquisition at scale.

By simplifying newsletter advertising and delivering results that outperform other channels, beehiiv has earned its spot in Authory’s growth stack. For Eric and his team, the takeaway is simple:

Want to scale newsletter ads with less guesswork and more results?
 👉 Try the beehiiv Ad Network