How AdQuick Scaled Industry Sponsorships with beehiiv’s Ad Network

AdQuick, a leading platform for out-of-home (OOH) advertising, continuously seeks innovative ways to reach its target audience and drive high-quality marketing-qualified leads (MQLs). Under the leadership of Adam Singer, AdQuick recognized newsletters as a powerful channel to engage relevant decision-makers.

After testing initial campaigns, the beehiiv Ad Network now accounts for 15% of AdQuick’s total marketing budget, proving to be a cost-effective and scalable channel for brand visibility and lead generation.

Challenges

Before leveraging beehiiv’s Ad Network, AdQuick faced several industry-wide hurdles:

• Scaling newsletter sponsorships: While industry trade newsletters were a viable option, there was no efficient way to scale across a significant portion of the market.

• Cost and visibility limitations: Traditional industry trades were costly, often pushing sponsorship placements into sidebars or lower-visibility areas.

• Generating meaningful sales conversations: Given AdQuick’s long sales cycle, generating high-quality conversations was just as important as direct conversions.

Without a streamlined, scalable newsletter ad-buying solution, AdQuick had to explore fragmented sponsorship opportunities manually—leading to inefficiencies in scale, cost, performance tracking, and overall market reach.

Solution

AdQuick turned to beehiiv’s Ad Network to solve these challenges, benefiting from:

• Effortless scalability: With beehiiv, AdQuick could easily reach a significant percentage of its target market without managing individual publisher relationships.

• High-quality, targetable audiences: Beehiiv’s platform ensured ads were placed in newsletters with engaged readers, leading to better-qualified leads.

• Cost-effective sponsorships with measurable performance: AdQuick gained the ability to run newsletter ads at scale for less than traditional industry trades, with better visibility and trackability.

• Above-the-fold placements: Unlike traditional ad buys in trade publications, beehiiv’s newsletter sponsorships ensured prime ad placement for maximum impact.

The combination of efficiency, cost-effectiveness, and high-quality audience targeting made beehiiv a no-brainer addition to AdQuick’s media mix.

Results

AdQuick’s results in 2024 using beehiiv’s Ad Network speak for themselves:

These numbers not only exceeded expectations but also outperformed traditional industry trades in both cost and effectiveness.

Beyond just traffic, AdQuick saw consistent high-quality MQLs from beehiiv’s placements. As Adam Singer put it:

“Even getting conversations started is a win. On top of that, beehiiv also provides us with in-depth newsletter sponsorship metrics that are great.”

beehiiv’s platform didn’t just drive raw numbers—it ensured the right decision-makers and industry professionals saw and engaged with AdQuick’s messaging.

Why Trust Me: With 7+ years in performance marketing, I’ve led teams and optimized campaigns for hundreds of brands, managing millions in ad spend. I focus on data-driven strategy, A/B testing, and automation to help brands scale efficiently and hit performance goals.

Conclusion

By incorporating beehiiv’s Ad Network, AdQuick solved its scalability and efficiency challenges in newsletter advertising. The ability to cost-effectively reach the right audience at scale, with measurable performance, and premium ad placement made beehiiv an indispensable part of AdQuick’s marketing strategy.

For brands looking to break into newsletter advertising without the complexity of manual outreach, beehiiv’s Ad Network delivers scalability, visibility, and quality—all in one powerful platform.