Harness the Power of Email Newsletters for Team Updates

We often talk about developing email newsletters to support a business or even serve as their own source of income. 

Today's post redirects the focus to a different audience: your team. 

Email newsletters are a powerful tool for internal as well as external communications.

You can use your newsletter to disseminate important information, foster a sense of community, and engage your team on emerging topics.

This power is vital in a world where only 7% of U.S. workers strongly believe that communication at their workplace is accurate, timely, and open. Communicate more effectively, and join the small list of organizations represented by that 7%.

Is a Newsletter the Best Way to Communicate with Employees?

Yes, an email newsletter is an excellent way to communicate with employees. 

It provides a centralized platform to share company news, project updates, upcoming events, and more. 

The best part is that it can be accessed anytime, anywhere, making it perfect for remote teams or organizations across different locations.

You can also develop internal publications to fit different audiences or segment your newsletter. 

You might want to send out some messages to all but reserve others for those who need the information. For example, at beehiiv, the growth, product, and content teams all have their own newsletters.

What is the Purpose of a Team Newsletter?

A team newsletter ensures transparency by keeping everyone updated on the latest happenings within the organization.

It can also highlight individual achievements or open dialogues between peers.

Team newsletters can also contribute to a library of training materials or valuable references. 

Share tips and necessary materials to help everyone perform their best. Here at beehiiv, the content team’s private publication serves as a resource center that we can access for information at any time. 

How Can a Newsletter Encourage Camaraderie in an Organization?

Start generating more team spirit! In addition to the morale boost that comes from everyone being on the same (digital) page, teams have a place to come together. 

You can share the occasional just-for-fun item or acknowledge outstanding contributions from your peers.

A team newsletter also provides a platform for employees to voice their ideas and opinions, promoting a culture of openness and inclusivity. You can even include surveys in your newsletter to solicit feedback on new initiatives.

How Do I Make My Company Newsletter More Engaging?

More and more internal communications departments are adopting marketing strategies to improve employee engagement. They're not pushing their house brands so much as adopting some email marketing best practices to make their messages more impactful.

A few tips:

• Be consistent: Stick to a regular schedule so employees know when to expect the next issue.

• Use visuals: Break up text with relevant images, infographics, or videos.

• Keep it interactive: Include polls, quizzes, or feedback forms to encourage participation.

• Plan ahead: Just as your organization might develop a marketing content calendar, you can schedule and write your issues beforehand. This will help you keep the workload manageable and the quality consistent.

Remember, the key to any successful newsletter lies in understanding your audience and delivering content that is relevant, engaging, and valuable to them. Ask yourself what your team needs or would enjoy, tapping into your specific knowledge of them.

Here’s all you need to know before you write your first post on beehiiv:

Improve Internal Communications with a Team Newsletter

There you have it — several excellent points about the benefits that you can reap through a team newsletter. Use it to build resource libraries, encourage community, and provide clarity.

Start by creating an account or adding a new list or publication to the platform you use already. Then select an engaging format you can tweak as needed. From there, it's just about consistent and responsive communication.

So go ahead. You're minutes away from being able to send your team the first issue. Join beehiiv for free today and get your team on the same page. 

Why Trust Us

As the platform of choice for publications of all sizes, beehiiv knows what makes a good newsletter. I belong to the content team and regularly publish on email marketing and related topics.