Traditional list building strategies can lead to budget burnout from ads, or mental burnout from endless social media content creation. Learn how to grow your newsletter sustainably by simply borrowing other people's audiences instead.

Table of Contents

• Getting Started👇

• Borrowing Other People’s Audiences 🤝

• 5 Key Principles for Successful BOPA Implementatio …

• Next Steps 👣

Timestamps

Getting Started👇

00:00 - Introducing the webinar and our guests

Borrowing Other People’s Audiences 🤝 

03:06 - The Power of BOPA: Borrowing Other People's Audiences

04:06 - The Origin Story of BOPA

07:44 - Understanding the Mechanics of BOPA

11:26 - Two Marketing Models: Build vs. Borrow

15:18 - The Biblical Marketing Model: Lessons from Jesus

21:42 - Overcoming Fear and Doubt in Marketing

5 Key Principles for Successful BOPA Implementation 🔑 

29:24 - People Are Actively Trying to Find You Now

32:30 - Your Expertise Matters (Not Your Audience Size)

35:33 - This Happens Every Day in Your Industry

39:28 - Simple Resources Work Best

40:25 - Results in a Few Days

42:26 - The Big Idea - Understanding BOPA

Next Steps 👣 

45:56 - 3-Step Action Guide

48:24 - Practical Steps to Implement BOPA

49:51 - Building Trust Through Content

54:46 - Local Applications of BOPA