On a typical weekday, my inbox fills up with 50-70 emails.

I usually skim through about 10-15 of them, mostly from people I know or marketing emails with a subject line that grabs my attention.

Earlier in 2024, at beehiiv, we dug into email performance and published a report on it. 

Subject lines with less than 20 characters get an open rate of 40.17% – making it clear that having a short and clear subject line is a win-win.

As you may have guessed, open rates tend to drop as subject lines get longer.

For florists, crafting the perfect subject line is crucial to standing out in crowded inboxes and encouraging more opens. 

It could be showcasing your seasonal blooms, offering a special discount, or simply wanting to connect with your customers – your subject line has to be on point.

So, how do you write a subject line that doesn’t go unnoticed? 

Here’s a collection of florist-specific ideas to help you capture attention, build stronger relationships, and grow your business.

1. Seasonal and Holiday-Inspired Subject Lines

As a florist, the changing seasons and holidays are your secret weapon.

It’s all about showing your subscribers what you have to offer at the right time. 

Your email has to be relevant, but more importantly, it has to be impactful. 

Subject line examples:

• Spring Blooms Are Here! See What’s Fresh in the store🌷

• Fall in Love with Autumn Bouquets 🍁

• Celebrate Valentine’s Day with the Perfect Roses 🌹

• Holiday Cheer Starts with Fresh Flowers 🎄

• Easter Lily Special: Fresh Arrivals Inside!

2. Personalized Subject Lines

Personalization is a powerful way to grab attention. 

It could be:

• Adding the customer’s name

• Referencing their location 

• Past purchases 

You want to ensure that your subject lines feel more intimate and engaging.

Examples you could use:

• Just for You, [Name]: Exclusive Floral Discount Inside!

• Hi [Name], Let’s Brighten Your Day With These Blooms 🌻

• Your Favorite Flowers Are Back in Stock!

• Bring Home Your Dream Bouquet, [Name] 🌹

• A Special Offer for Our Top Customers Like You 💐

3. Urgency and Exclusivity Subject Lines

Creating a sense of urgency or exclusivity in your subject line encourages customers to act fast. 

Whether it’s a limited-time sale or an exclusive offer for subscribers, this strategy taps into FOMO (fear of missing out), motivating people to open and engage with your email.

Examples:

• Hurry! 24-Hour Flash Sale on Bouquets 🌸

• Limited Time Only: 15% Off Our Most Popular Flowers!

• Special Store Discount For You Today

• Last Chance to Save on Mother’s Day Arrangements 🌷

• Exclusive Offer: 20% Off This Weekend Only!

4. Playful and Creative Subject Lines

As I mentioned at the start, your subject line shouldn’t be dull. If it doesn’t catch their eye, it’ll get passed over like any other email.

On a side note, here’s a clever example from beehiiv’s CEO, Tyler Denk, in a recent personal newsletter:

Is this true? Not really. Did this make people stop and read the email? It surely did.

For your florist newsletter, here are some fun and creative subject lines you could try:

• We’re Rooting for You! 🌱 Check Out These Fresh Picks

• Petals & Perks: A Special Treat Inside!

• Our Bouquets Are on Point (Like a Cactus!) 🌵

• Roses Are Red, Violets Are Blue, These Deals Are Blooming Just for You!

• Say It with Flowers! Check Out Our New Arrivals 💐

Pro Tip:

Use your brand’s tone of voice to craft subject lines that reflect your personality. If you’re a florist with a fun, approachable vibe, let that shine through in your subject lines.

5. DIY & Educational Subject Lines

Whenever I buy flowers, I always ask the florist a couple of things:

• How can I make these last longer?

• Is tap water okay to use?

It is always good to learn more. 

Your newsletter is the perfect place to offer answers to these kinds of questions. 

Share DIY tips, care guides, or educational content that gives real value to your subscribers. A subject line that teases helpful insights can be a great way to encourage readers to open up and learn something new.

Examples:

• DIY Floral Arrangements: Step-by-Step Guide Inside 💐

• How to Keep Your Flowers Fresh Longer 🌸

• Floral Care Tips for Every Season!

• Create Your Own Bouquet with Our Easy How-To 🌷

• Want a Green Thumb? Check Out Our Floral Tips!

6. Discount and Promotional Subject Lines

Let’s face it—everyone loves a good deal. 

If you’re running a promotion, hosting a sale, or offering a discount, make sure it’s clear in your subject line. 

Customers are much more likely to open emails that promise value.

Examples:

• Save 20% on All Spring Bouquets—This Week Only!

• Get Free Delivery on Your Next Order 🌸

• Buy One, Get One Free on Select Bouquets 💐

• Special Offer: 15% Off on Wedding Flowers 🌷

• Brighten Your Day with 10% Off Fresh Blooms

Pro Tip:

Be specific about the deal you’re offering. Instead of saying “Big Discounts Inside,” let customers know exactly what they’re getting, like “Save 20% on Spring Arrangements.”

Why Trust Me: I have been a writer for six years and part of the beehiiv content team for over a year now. This has given me a thorough understanding of email marketing and how it can be optimized.

Final Thoughts on Catchy Subject Line Ideas for Your Florist Newsletter

Your email subject line is the gateway to your newsletter, and getting it right can be the difference between a successful campaign and one that falls flat. 

The key thing to remember is to make your emails personal and offer information that truly makes a difference in your subscribers’ lives.

As a florist, your subject lines should be as fresh and vibrant as your flowers – The goal is clear, to stay top of mind and drive sales.

With beehiiv, you can easily create newsletters that look stunning and generate the open rates you deserve. 

Start your 30-day free trial today.

Happy emailing!