Email Template for Real Estate Leads

Using email templates can save you hours, but will they get the conversions you need?

It seems too easy to simply search “email template for new leads real estate” and immediately uncover at least a dozen offers to download free templates.

Email templates are like any kind of marketing tool. There’s an art and a science to creating something that works.

How Do You Write An Email To A Real Estate Lead?

When you’re writing an email to a real estate lead, it’s important to remember that you’re addressing a real human being.

They may be buying or selling a property because of a change in their finances, career, or personal life. These changes aren’t always positive. That’s why it’s important to sound professional.

But if you take professionalism too far, you could come across as cold and distant. This is one of the biggest problems with sending a generic email template to a real estate lead. The best solution is to create your own email templates and inject them with warmth, humor, and your personality.

Writing your templates will take a lot of work at the beginning, but they will save you hours every month for years to come.

What Do You Write in an Email to an Estate Agent?

It's best not to use a template when you're writing to another agent.

This is a different situation than using an email template for real estate leads. Be yourself and talk to an agent as one professional to another.

What Should My Real Estate Email Be?

Your real estate email will be different depending on who you're contacting and how far along they are in the process.

For example, buyers and sellers have completely different needs, and you will be sharing different information with each of them.

You may be sending the following types of emails to a prospective seller :

• Find out how much your home is worth

• Now is a great time to sell because of xyz

• How to prepare your home for sale

• Tips on getting the best possible outcome from your home sale

• Let's meet and talk about selling your home

When marketing to buyers, some of the email templates you would use might include:

• Buying a home may be more doable than you think

• How to get prequalified for a loan

• How much do you need for a down payment?

• Let's schedule a date to go look at some houses

These are just a few examples. There are dozens of emails you will send over the course of prospecting, following up, signing, conducting the purchase or sale, closing, and seeking leads and referrals.

And the number of emails compounds with every scenario.

A buyer who is just looking at houses for the first time, or a homeowner who is still deciding whether or not to sell, will have different questions and concerns than someone who is ready to make an offer or list their home.

Fortunately, throughout your career, you will send each of these messages many times. This is why it’s useful to have email templates for real estate leads in every possible circumstance.

Let’s look at a few of these templates.

Email Template For Real Estate Leads (Buyer)

Here’s an email template from Amitree, meant to follow up with a buyer after you’ve shown them a few homes.

SUBJECT:] Re: Listings… What’d you think?

Hey [John],

I wanted to follow up and see what your thoughts are on these first [three] homes. Did you like any of them? Did you hate any of them? Any questions about a property?

If you’d like to tour any of these properties in person, just let me know. I am happy to set up a time to tour these or any other listings that interest you.

Note: In this market, desirable properties can go under contract fast, so be sure to let me know as soon as you see something you like.

In the meantime, I’ll keep my eyes open for potential matches that tick all your boxes and will send them your way as soon as they come up.

Best,

[agent signature]

P.S. Be sure to shoot me a quick note about your thoughts — it helps me fine-tune the listings I send you.

Notice a few good things about this email template:

• It’s all about the reader—even the subject line asks for their thoughts, and a new homebuyer is likely to have a lot on their mind!

• Informal, conversational style. It doesn’t feel like a legal briefing.

• The P.S. asks again for the reader’s thoughts and gives the specific reason why their feedback is valuable.

We don’t recommend copying these templates verbatim, but they can give you an idea of how to start writing your own email templates for real estate leads.

Email Template For New Leads Real Estate (Seller)

The last example we gave you won’t apply when you’re courting a seller. Try this one instead, from agentadvice.com:

Subject Line: [Contact name], let’s chat about selling your home

Hi, [first name]:

Thanks again for taking a minute to chat with me on [date] about possibly selling your home. I strive to make the selling experience as easy and enjoyable as possible. Is the [previously discussed date range] still your timeline for selling your home?

I will create a custom home valuation report for your property and get in touch with you shortly with the finished report. In the meantime, please visit my website [website link] or, if you have any questions, feel free to email or call me at [your number].

Thanks again for your time!

[Agent signature]

Just as in the last example, this template has a conversational tone.

As another important element, this email template repeatedly tells the reader what to expect and asks for their input.

This constant reassurance is an important part of any email template for real estate, because your clients are likely making the largest transaction of their life.

How Do You Introduce Yourself in Real Estate Email?

The email template for new leads that real estate agents like to use most is the one that addresses existing contacts. But, sooner or later, you may have to send out cold emails.

When it comes to creating an email template for new leads, real estate is a challenging industry. We suggest you start your templates with an attention grabber. Next, talk about your personal experience in the area.

Once you have their attention and interest, get to the point. This shows you’re not wasting your reader’s time.

This approach will create an email template that is different from most of the dry, transactional verbiage that floods your reader’s inbox.

Here’s an example.

Subject: Can I buy you a coffee at [popular local restaurant or attraction]?

Dear [First Name],

I’m a proud resident of [neighborhood], and I’ve been working here as a Realtor for six years. I’m sending this email your way because of some exciting news.

Did you know that the average rent in our neighborhood is on par with the average monthly mortgage payment? When you factor in the tax benefits and equity, it can actually be cheaper to own a home in [neighborhood] than to rent.

Think about the houses you see every day when you walk the dog or drive to the park. Wouldn’t you love to be the proud owner of one of these homes?

This might be an achievable goal. Want to talk about it?

If you’re interested, reach out and we’ll grab a coffee at [restaurant from subject line]--My treat! We’ll review your personal situation and whether home buying is a good choice for you right now.

All the best,

[Your name, signature, contact information]

Getting the Most Out of Your Real Estate Email Template

The performance of your real estate email templates will depend on several factors. Here are the most important tips:

• Be consistent about when and how often you send emails

• Always include a clear, low-pressure call to action

• Use segmentation to make sure your readers only get relevant messages

• Pay attention to analytics so you can adjust your content and tactics

• Follow email deliverability best practices

Golden Tip: Most email templates for real estate leads are transactional. Build a closer, stronger relationship with potential buyers and sellers by creating a local email newsletter.

As a matter of fact, a newsletter has a lot of advantages over an email template. You can use a local newsletter to establish yourself as the go-to agent for your neighborhood or the type of transactions you specialize in.

One of the best newsletter platforms is beehiiv. If you compare beehiiv to other platforms, you’ll soon see how hard we work to bring you the most important components of a newsletter platform.

These components include deliverability, segmentation, ease of use, and many others. While we don’t have a wide selection of email templates for real estate leads, you can gain immediate access to the tools that will give you an advantage.

All you need to do is start a beehiiv newsletter today.