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Email Marketing Courses: Our Top Picks for Success
Our Top Picks to Master the Art of Effective Email Campaigns
Lauren Haas
May 4th, 2024
Email marketing is a powerful tool for your businesses to connect with your audience and drive growth. However, creating effective email campaigns demands a lot more finesse than just sending out random emails.
A lot of knowledge and skill is involved in creating compelling and engaging email campaigns that truly resonate with your subscribers. That's why investing in an email marketing course can make a significant difference in your results.
But which course should you take? There are so many on the market, both free and paid. In this post, we’ll present some of the top contenders so you can see which one might be the best fit for you.
But first, let’s look at whether an email marketing course is worth your investment.
Table of Contents
Is Learning Email Marketing Worth It?
A good email marketing course goes beyond simply learning how to draft catchy subject lines or design visually appealing templates. A comprehensive email marketing training equips you with a deep understanding of audience segmentation, automation techniques, personalization strategies, and analytics interpretation.
By enrolling in an email marketing course, you'll gain valuable insights into industry best practices and proven strategies that can help you optimize your campaigns for maximum impact. Whether you're a small business owner looking to build customer loyalty or a marketer aiming to increase conversions, learning the theories and techniques of email marketing is crucial for achieving your business goals.
Investing in an email marketing course not only enhances your professional skill set but also empowers you to leverage this cost-effective channel effectively. With the right training, you'll be able to craft personalized messages that resonate with your target audience, nurture leads through strategic automation sequences, and measure campaign success through data-driven analysis.
Selecting the Right Email Marketing Course for You: Factors to Consider Before Enrolling
When it comes to selecting the right email marketing course, there are a few factors you should consider before enrolling. One of the first things to think about is your budget. Look for options that are not only informative but also budget-friendly, so you can get the most value out of your investment.
Another important factor to consider is the duration and structure of the course. Ask yourself how much time you or your team can dedicate to learning email marketing and find a course that fits your schedule. Some courses may be self-paced, allowing you to learn at your own speed, while others have set timelines and deadlines.
Additionally, consider the structure of the course. Does it cover all aspects of email marketing comprehensively? Does it provide practical exercises or case studies that will help you apply what you've learned? Look for a course that offers a well-rounded curriculum and provides hands-on experience.
Think about what you want to learn as well. For example, do you want to learn marketing skills like copywriting and crafting persuasive calls to action? Or are you looking for technical training that will help you integrate your email automation with shopping cart software?
It’s a good idea to create a checklist before you start comparing programs so you can look at them side-by-side. Include line items for budget, time requirements, self-directed vs. structured, and any specific aspects of email marketing you hope to learn.
By comparing these factors on a checklist for each option, you'll be better equipped to select a course that meets your needs and helps you achieve your goals.
Why Trust Us?
Lauren Haas is a digital marketing expert who has been creating successful email campaigns for more than 20 years.
Email Marketing Courses: 10 Options
Without further ado, let’s explore 10 of the best email marketing courses that have been highly rated and recommended by professionals in the industry.
These courses have been carefully curated to provide you with comprehensive knowledge and practical skills to excel in the world of email marketing. Whether you are a beginner looking to learn the basics or an experienced marketer aiming to enhance your existing skills, these courses offer a range of options suitable for all levels.
By investing your time and effort into one of these top-rated email marketing courses, you can gain valuable insights into effective strategies, best practices, automation techniques, and more. So let's dive in and discover the best options available to help you become an expert in email marketing.
If you’re looking for a free course that only takes a few hours to complete, check out HubSpot Academy. They offer a variety of free online courses for digital marketing professionals, including an email marketing course that is perfect for small business owners and digital marketers who are just starting.
The course consists of 9 lessons and 28 videos, for a total of about four hours of content.
Once you've aced the course and passed the exam, you can download a shiny certificate as a memento or show off your achievement by embedding a badge on your website, LinkedIn, or Upwork profile.
This course is aimed at small business owners, marketers, and individuals who want to expand their email marketing skills. Designed to help you grow your business through effective email campaigns, the material covers the basics of email marketing, such as:
Learning how to use personalization and automation to create effective campaigns
Writing compelling copy
Combining copy, content, and design to maximize conversions
Analyzing metrics and conducting A/B testing for data-driven decision making
This 4-hour self-directed program is free.
If you want a more structured, in-depth program, consider signing up for Google’s Think Outside the Inbox: Email Marketing course, which you can start for free on Coursera. There’s a 7-day free trial, and after that, you’ll be billed at $49 a month, so the sooner you finish the more you’ll save.
At the end of the program, you’ll get a shareable certificate (compatible with LinkedIn. Google certificates are highly valued in the marketplace.
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. The course is led by Google employees who currently work in the field, and includes hands-on activities that replicate common digital marketing and e-commerce tasks.
In the course, you’ll learn:
How email marketing fits into an overall digital marketing strategy
How to write effective email copy, subject lines, and preview text
How to create email marketing automation and workflows
How to test, execute, and optimize an email marketing campaign
How to build, segment, and maintain email lists
How to employ best practices for handling personal information safely
How to measure and analyze email campaign results and key performance indicators
There are 20 quizzes and 5 assessments during the course, which should take about 5 weeks to complete.
If you are past the beginner level and ready to invest in an in-depth course, consider the ClickMinded email marketing course. It’s part of their comprehensive Digital Marketing Course, which consists of separate modules for different aspects of marketing, like social media and content marketing.
The email segment is led by Lucas Chevillard, who manages global email marketing at Airbnb.
The ClickMinded email marketing course is all about mastering email marketing and automation. It covers the best practices to effectively manage your emails and make them drive sales for your business. This course is ideal for intermediate to expert learners, as well as medium to large businesses looking to up their email game.
This course covers
Marketing automation basics
Crafting effective email copy
Design for email
Subject line optimization
Strategies to create meaningful list segments
Analysis and key metrics
The class costs $997, which includes a certificate on completion and lifetime access to all materials. The self-paced course takes 3-6 hours to complete.
If you’re looking for a quick overview, Brevo (formerly SendinBlue) offers a free beginner-level course that teaches the essentials of email marketing. At the end of the course, you’ll receive a certification that demonstrates you know how to build an effective email marketing strategy.
The course takes only two hours to complete. The material covered includes choosing the best email solution, GDPR compliance, managing your lists, creating signup forms that convert, and more.
The course materials include:
8 Modules
62 Questions
63 Videos
4 eBooks
If you are an experienced marketer you can also get an email marketing certification by taking a 5-minute quiz. If you pass the quiz, you will receive the same certification as Brevo Academy graduates (but you will have to sign up for an account with Brevo to get the certificate).
5) LinkedIn Learning: Email Marketing: Strategy and Optimization
This course is aimed at intermediate-level marketers who understand the basics of email marketing and want to learn more about optimization, design, and delivery.
You’ll learn the essential types of emails, and how each fits into your objectives. You’ll also learn how to optimize each facet of your strategy—from timing to subject lines and personalization.
Discover how to optimize your email messages from copy to images, to footers, to CTAs. Wrap up by learning how to monitor and adjust your strategy to best meet your goals.
The LinkedIn course also covers:
Fitting emails into your broader marketing strategy
Optimizing your emails’ copy and images
Creating powerful calls-to-action
Monitoring your metrics and adjusting your strategy
The course costs $29.99 and takes just two hours to complete. You will receive a sharable certification from LinkedIn.
If you’re looking for a lot of templates and language to help you drive sales, this may be the right course for you. The Email Marketing Mastery certification program offers a straightforward, step-by-step approach to creating and running successful email marketing campaigns. You'll learn valuable insights and strategies that can take your campaigns to new heights.
The program’s 10 modules cover everything from planning and building your mailing lists to executing your campaigns. You’ll also learn to create engaging content, measure your results, and troubleshoot any problems along the way.
You’ll use a workbook to create a repeatable & reliable process to grow your email into a successful marketing channel.
This results-oriented course includes:
Fully-written emails
Swipe files & fill-in-the-blank templates
74 video lessons
Handouts & workbook
Final exam
The course is priced at $495 and includes a certificate and badge on completion. It takes about 6 hours to complete.
Do you already have a grasp of the basics and want a free course to take your skills to the next level? Take a look at Simplilearn’s program and see if it’s a good fit for you. This course assumes you already know the basics and jumps right into advanced material.
The focus of this program is advertising, promotion, and sales.
You’ll learn:
Optimization and list management strategies
How to write better subject lines
Email automation tactics
Landing page creation
The self-paced course is taught by industry experts. It takes roughly 5 hours to complete, and you will receive a certificate. The class is free.
This program is aimed at marketing professionals. The class is free, but you must be a member of Mailchimp & Co, which is Mailchimp’s program for agencies and freelancers who manage client accounts on the platform. Anyone with a Mailchimp can join the program and access the training modules in the Academy.
The modules include certifications in areas like:
Mailchimp Foundations
Email Marketing
Email Automation
Some of the information is specific to the Mailchimp platform, but some of it is general marketing training.
All the training is free, and you will receive a certification when you successfully complete each module.
If you’re looking at cold email marketing, this might be the one for you. This Udemy course has hundreds of positive reviews and is focused on cold emailing and lead generation. It’s aimed at people working in sales, business development, marketing, and entrepreneurship.
You’ll learn about:
Email automation
Cold email writing
Email copywriting
Business development and sales emails
Cold emails to generate sales meetings
B2B lead generation marketing
The course is priced at $84.99 and includes 7 hours of material
This is a great course if you want to focus on scaling your list by offering an incentive for people to join. The course guides you through creating a compelling lead magnet and an irresistible sign-up form.
The class is made up of six lessons:
Audience research and picking the right topic for your lead magnet
Choosing a format for your lead magnet
The start-to-finish plan for creating your lead magnet
Selecting your sign-up form
Sign-up form tools that work for you
Copywriting and design strategies to make your sign-up form convert
The class is free and should take about six hours to complete. There’s no certificate, but you’ll walk away with tools you can use to build your list.
Best Email Marketing Course: Top Pick
The right course for you is the one that best fits your budget and teaches the material you’re looking for.
But our top pick all around is Google’s Think Outside the Inbox program. This course offers a superior structure and a highly qualified instructor at a reasonable price point. A certificate from Google is a valuable resume item, and you have the option of completing the rest of the modules for a full digital Marketer Certification.
The course covers a lot of ground and includes all the basics an email marketer needs to understand.
How Long Does It Take To Learn Email Marketing?
The time it takes to learn email marketing can vary depending on several factors. While there is no fixed duration, it generally depends on the depth of knowledge you want to acquire and your prior experience in marketing.
The duration of an email marketing course can range from a few weeks to several months, depending on the intensity and level of detail covered. Some courses offer a more technical focus, delving into topics like automation and analytics, while others provide a broader overview of email marketing strategies.
It's important to remember that learning email marketing doesn't stop at completing a course. Continuous practice, experimentation, and staying up-to-date with industry trends are crucial for mastering this skill.
So, while there is no definitive answer to how long it takes to learn email marketing, investing in a reputable training program can greatly accelerate your journey towards becoming proficient in this valuable aspect of modern marketing.
Courses For Email Marketing: Closing Thoughts
Investing in email marketing courses can be a game-changer for boosting business growth and for furthering your own career.
When evaluating email marketing courses, it's important to look for one that aligns with your specific needs and goals and is aimed at your level.
Remember that while courses can provide valuable insights and strategies, success ultimately comes from applying what you've learned.
Keep in mind that a platform like beehiiv that is built for growth can make it easier for you to scale your list, conduct A/B tests, create compelling sign-up forms, and so much more.
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