Creator Spotlight: Shaan Puri + Ben Levy

What is Creator Spotlight?

Each week we'll feature a newsletter on beehiiv that's experiencing tremendous success with their content and growth. It's a two part initiative packed into a single day:

1. an email showcasing their content, tips, and goals (this email here)

2. and a live Twitter Spaces today where you can join the conversation and ask questions directly

Tell me about Milk Road

We’re long time believers in crypto, Milk Road is our vehicle for having the fun and interesting conversations we want to be having about the world of web3. We are not offering analysis on daily price action and instead are looking at the future of the space. Think, Barstool Sports for crypto.

What is Milk Road’s approach to talking crypto?

When you see people making a lot of money in things, it’s natural to be curious. We’re helping to keep up in a way that you’re gonna understand. Our target customer is not someone trying to make money fast, but is interested in the technological implications. We want them to be asking what is the right way to invest and to make their way in this space.

What’s been the most impactful in growth?

We aren’t looking to change much about the newsletter, we have our shape and quality is there. Expansion for us looks like taking on projects that are interesting to us and can further engage our community. Down the line, we might offer a course in crypto or web3 native, or a DAO (decentralized autonomous organization). Last week we offered a $25K grant to someone who wants to build something in crypto, no strings attached. We received over a 1,000 applications. Our bar for projects is whether or not it’s something that Shaan and I would enjoy ourselves, something that we’d want to work on or read about.

Learn more about Milkroad’s journey on Twitter and advice for others…