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The AI Journal: Earning Revenue on Repeat With the beehiiv Ad Network
How Tom Allen Launched His beehiiv Newsletter & Grew His Revenue
Trying to monetize?
Then, your best bet is to own your audience. That’s what Tom Allen, founder of The AI Journal, recently did when he launched his newsletter on beehiiv.
In this brief case study, we cover how Tom Allen launched his beehiiv newsletter to grow his audience and tap into new revenue streams through the beehiiv Ad Network.
The beehiiv Ad Network lets you connect your email newsletter with premium brands with just a few clicks, so you can earn ad revenue every month.
Ready to dive in?
Let’s go.
The AI Journal Overview
The AI Journal is a daily tech and AI newsletter with 150,000 subscribers all the way from Wall Street to Silicon Valley.
Tom Allen recently launched his daily newsletter on beehiiv three months ago as a way to own his audience rather than being entirely reliant on social media platforms.
Allen shared, “We have around 65,000 newsletter subscribers on LinkedIn with a following of 135,000. We realized we weren't interacting with our audience directly and sending them helpful information.”
Since launching his beehiiv newsletter, Allen is seeing better performance, increased community interactions, and, of course, more revenue.
“The platform is a natural fit that we are already seeing multiple signs of growth with better engagement, more ad revenue, and much better feedback,” remarked Allen.
Earning Income on the beehiiv Ad Network
In June 2024, Allen migrated his LinkedIn newsletter over to beehiiv. And one month later, he turned on ads with the beehiiv Ad Network to begin earning repeat revenue.
When asked about how the transition has been launching his beehiiv newsletter and turning on ads, Allen explained how it’s been great being approached by advertisers directly.
Allen shared, “We're a publication, so it is a natural fit and what businesses have used us for the past couple of years. It's great to see the hands off approach, where advertisers want to go into your network because they see value that is fair in compensation.”
Over the past two months, Allen hasn’t just tapped into the Ad Network, but he’s also taken advantage of beehiiv’s comprehensive suite of growth tools to grow his list.
Allen explained, “Subscribers are picking up at a faster and faster rate as we utilize all the features of beehiiv, which are a godsend compared to other platforms we've trialed. It adds trust while putting in relevant content to our readers. When we grow this newsletter to what our subscriber rate is on LinkedIn, we're going to have a ton more value for the business.”
Allen has nothing but great things to say about the experience with beehiiv’s Ad Network, especially by forming partnerships with advertisers like Growth School.
“It’s extra revenue that has a hands-off approach. You are literally being rewarded for writing awesome, dope content. What's not to love about that? It's a great tool to validate what you are doing,” Allen explained.
Why Listen to Me? I’ve generated over $1 million with email and written over 1,000 blog posts. I run Storey Time, a newsletter where I teach people how to become full-time copywriters. Feel free to reach out to me on Twitter/X anytime!
Tap Into New Income Streams With the beehiiv Ad Network
The beehiiv Ad Network is an advertising channel accessible through beehiiv’s newsletter platform.
The beehiiv Ad Network offers the following benefits:
Inbound opportunities
Premium advertisers
A seamless process
Routine payouts
By launching his beehiiv newsletter and using the Ad Network, Allen was able to tap into rapid subscriber growth and consistent revenue.
Ready to start earning with beehiiv?
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