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How beehiiv Helped Zach Pogrob Build the Obsession Cult
Learn More About Obsession, Ten Bullets Newsletter, and Zach Pogrob’s Journey
Kanishka Kumawat
June 12th, 2024
“All I care about is building a world around obsession.”—this was the first line Zach said when I asked him how he’d describe himself and his newsletter.
Zach Pogrob is the man behind the obsession cult 🏴
Ten Bullets is his curated weekly newsletter, in which he shares his thoughts and resources about obsession and having a winner mindset.
I’ve been following him for a year now and can vouch for the resources that he shares.
This case study is about the obsession lifestyle and how Zach leverages his newsletter to share his journey.
Table of Contents
What is Obsession?
“Obsession– This one word that I think when you look at the greatest artists, athletes, and entrepreneurs of all time."
It took Zach 5 years of obsessing over his content that got him to where he is today.
“Obsession can be a movement. It can be an identity. Something that helps a teenager trying to figure out their life. That helps a billionaire who's trying to give meaning to his journey, it applies to everybody and that's why I'm really excited about it.”
In Zach’s own words, “Ten Bullets newsletter is the place where you go every week and know that you’re going to walk away with a feeling of obsession with different rabbit holes to explore. It's hard to find 10 interesting things every week, but I enjoy that challenge.”
Zach shares his top 10 resources from his notebook every week with his newsletter audience.
The blend of his thoughts and the content he curates resonates with people and that’s how it has worked so well for him.
He shared what he plans to do with his newsletter going forward: “I want to make my newsletter the hub of all going forward, where I can share what I am building along with all the resources.”
Zach’s Creator Stack
Here’s the creator stack Zach uses to connect with his audience at all levels!
A curated collection of ten ideas to help you build companies, make art, and fuel your obsession.
"I began prioritizing the newsletter, sending traffic there multiple times a week. I rebranded it as '10 Bullets,' inspired by Tom Sachs' video 'Ten Bullets' about office rules. The simplicity of the name resonated well, making it easy to consume yet engaging enough to spend time on. Rebranding definitely helped draw attention to it."
Zach shares his thoughts and inspiration on X (Formerly Twitter) on a daily basis and has built his obsession cult there 🏴
With over 1.4m followers on his Instagram, Zach shares a ton of content. From motion videos, quotes, Zach’s personal obsession journey, and much more!
“My Instagram is the main source of traffic from where I redirect people to the newsletter. I've been growing for over five years now and it now has over 1.4 million followers.”
This is the place where you can see how Zach prepares for his marathons, what it is like living the obsessed life, and his thoughts on obsessioncore.
What Makes beehiiv the Perfect Choice for Zach Pogrob?
There are quite a few features Zach loves about beehiiv, from the editor to the simple interface.
Here’s what he shared, “I switched over because the interface to me is way better and easier [than the previous platform I used] and I'm a big fan of clean interfaces and design. I like using the website features on beehiiv as my personal blog just because they're very simple for a clean simple website. It is also more affordable. I am a fan of beehiiv.”
Moreover, Zach admires beehiiv’s commitment to constant improvement. "I like that the team is constantly improving it so much. I think that's amazing," he notes.
This dedication to enhancement aligns with Zach's own ethos of continuous growth and development.
He also shared his excitement about beehiiv’s new website builder, even though he hasn't explored it yet, emphasizing how beehiiv’s simplicity makes it stand out from other email platforms.
Zach’s Favorite beehiiv Feature
The beehiiv editor saves Zach an hour every week when he is working on his newsletter.
Zach's favorite beehiiv feature is the email editor, which he praises for its cleanliness and ease of use. "My favorite has been the email editor. It's just extremely clean, very easy to add things," he shares.
He appreciates how it streamlines the process of creating newsletters, making it faster and more efficient compared to other platforms.
"It definitely can create much faster on beehiiv versus other platforms just because of how easy it is to use," Zach adds.
How Does Zach Monetize His Newsletter?
“I do some sponsorships. I have an animation agency which I promote on there often. And so I try not to promote too much but I'll do title sponsors and that's really it.”
More than monetization, it is the consistency and connection for him that matters.
He added, “I just want to keep consistent with it. And I think as I see it being more connected to everything else. [Essentially, I want to ensure that it’s] obvious how everything I'm promoting and all the resources I'm sending are connected to each other.”
Key Takeaways
Here’s what I’d love for you to note from this case study:
Having an Obsession Mindset: Zach Pogrob's success underscores the importance of obsession and commitment. His dedication to the obsession lifestyle and consistent content sharing have fostered a thriving community—examples include the Run Cult, PR30 challenge, and so much more!
Building a Creator Stack: As you read, Zach takes an omnichannel approach, including X (Formerly Twitter), Instagram, and YouTube alongside his newsletter. This helps with effective audience engagement and growth, driving traffic and deeper connections with followers.
Choosing a Newsletter Platform: Zach favors beehiiv for its user-friendly interface and efficient email editor, emphasizing the significance of streamlined tools that align with continuous improvement and growth ethos.
Did Zach’s story inspire you to kickstart your own newsletter journey?
Who knows, maybe you will be featured in a case study in the next 6 months.
With beehiiv, you can monetize your newsletter in more than 20 different ways, and you don’t need to take my word for it.
Start your 30 day free trial and try it for yourself!
Happy emailing! 📨
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